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February 21, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


American Airlines Offers Helicopter Airport Transfer

American Airlines customers who have purchased premium cabin tickets for flights departing from or arriving at Los Angeles or John F. Kennedy international airports can book a private helicopter transfer with Blade. “The No. 1 pain point of traveling from New York City and Los Angeles to the airports is traffic,” said Rob Wiesenthal, founder and CEO of Blade. “Our Blade airport transfer product turns an hour-and-a-half drive into a helicopter flight that’s five to seven minutes.” The airline has also added private entrance and screening options to its Five Star Service offer.

American Airlines | Related JetSetGo’s New SkyShuttle Takes Off Ahead of Uber in India’s Competitive Air Taxi Market – Skift



Qantas CEO Wants to “Redefine” Premium Cabins on Ultra-Long-Haul Flights

Qantas CEO Alan Joyce says the airline will offer the “best product we’ve ever put on an aircraft” on nonstop flights from Sydney and Melbourne to London and New York, as part of its Project Sunrise program. “We’re looking at redefining business class, first class, premium economy and economy, and seeing what else we could do with the space on that aircraft,” said Joyce, speaking to Australian Business Traveller. He also alluded to recent plans to make use of underutilized space, including in the cargo hold, to offer exercise zones, cafés and bunk beds.

Australian Business Traveller | Related Qantas Not Only Reveals, But Designs New Singapore Lounge In VR – The Designair



South Korean Upstart LCC Plans to Launch Later This Year

A South Korean low-cost carrier upstart aims to launch operations later this year. Aero K is one of several proposed South Korean LCCs hoping to secure government approval by the end of this month, after regulators turned down its application in December 2017 due to concern over excess airline competition in the country’s commercial passenger aviation market. The airline reapplied in November last year and has $50 million in financial backing from investors and eight Airbus A320s on order, with a view to providing service to Japan, Taiwan and China.

Air Transport World | Related Korea Aims To Halt LCC Propagation – AINOnline



Iberia Express Gives Pax the Royal Treatment With Special Bohemian Rhapsody Screening

Spanish low-cost carrier Iberia Express surprised passengers on its Madrid–Copenhagen route yesterday with a special screening of Bohemian Rhapsody via the airline’s Club Express Onboard platform, powered by in-flight entertainment partner Immfly. Scheduled to coincide with the countdown to this weekend’s Academy Awards telecast, the initiative included free headphones, disposable stands to support passengers’ personal electronic devices and tubs of popcorn.

APEX Media | Related Where to Watch Oscar-Nominated Films In the Air – APEX Media



HKG to Test Autonomous Vehicle Baggage Handling Technology

Airport Authority Hong Kong (AAHK) will begin testing Toyota Industries Corporation subsidiary Vanderlande’s baggage logistic solution, FLEET, at Hong Kong International Airport in March. The trial will focus on applying the latest autonomous vehicle technology to improve the quality, efficiency and flexibility of the airport’s baggage handling process. Rotterdam The Hague Airport also trialed Vanderlande’s FLEET concept during a three-month readiness test period, starting in November last year.

Future Travel Experience | Related Autonomous vehicles: Future-proofing the airport environment – Future Travel Experience



ATPCO Looks to Routehappy’s Startup Culture to Develop Next-Gen Flight Shopping

After acquiring Routehappy in February last year, ATPCO has now fully integrated the startup’s technology and personnel. In addition to announcing the new leadership team, ATPCO CEO Rolf Purzer unveiled Retailing Solutions, which allows airlines to create, manage and distribute differentiated airline products through various channels to consumers worldwide. The new alignment creates more efficient and accurate content, while improving content availability and time to market.

APEX Media | Related Routehappy by ATPCO Makes Codeshare Flight Booking More Transparent – APEX Media



Virgin Atlantic 787-9 Breaks Speed Record

A Virgin Atlantic Boeing 787-9 aircraft, traveling from Los Angeles to London on February 18, reached a record-breaking ground speed of 801 mph after entering a jet stream at 35,000 feet over Pennsylvania. The speed of sound is 767 mph, but that figure relates to airspeed (a different measurement to ground speed), so the flight didn’t break the sound barrier. However, the boost from Mother Nature did mean the flight reached London 48 minutes ahead of schedule.

The Washington Post | Related Virgin Atlantic Steps Up Its Amenities Game with Happy Socks – APEX Media





And off she goes 🙌 Captured by @tln_aviationphotography (via Instagram)

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> Tweet of the Day

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Association News

What Content Options Do Your Passengers Want?

Complete a year’s worth of content buying at APEX MultiMedia Market on 15-17 April in Dublin, Ireland. APEX MultiMedia Market provides airlines and content providers with an exclusive platform to cover the entire spectrum of content and in-flight entertainment including TV, movies, GUIs, apps, games and more! Don’t miss out and register today.


Join Industry Leaders and Tech Experts at APEX TECH!

APEX TECH provides a crucial forum for technical experts to review and discuss ongoing special projects of the APEX Technology Committee, along with topics including ancillary revenue, content management and connectivity. See how the airline industry applies new technologies to the customer experience this May. Register today!


> Quote of the Day


"Celebrate what you want to see more of."

Tom Peters


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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