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March 5, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


IFPL Prepares for Mainstream Adoption of USB-C

IFPL is preparing for the broader adoption of USB-C and other new power options by introducing seamless seat integration and easy port upgrade solutions that will be showcased at the Aircraft Interiors Expo in Hamburg. Working with seat manufacturers, IFPL has split the USB single unit design into two modular components: a DC to DC converter and a small USB Remote Power Outlet (RPO) which can be easily integrated on existing and new seat designs. The modular design simplifies swapping the RPO as needed.

APEX Media | Related Power Play: IFPL to Demonstrate Charge to Charge Solution at APEX EXPO – APEX Media



Spafax Introduces Female-Centric TV Channel to IFE

Spafax has partnered with entertainment and women’s media company Refinery29 to offer female-focused in-flight entertainment content to airline passengers. The agreement means that Spafax’s airline clients will be able to choose from a variety of Refinery29 videos, including scripted comedies, tutorials and documentaries. The content selection will rotate monthly and includes videos covering style, politics, food, health, wellness, travel and beauty.

Inflight Online | Related Air Canada Announced as Spafax IQ Launch Customer – APEX Media



Cathay Pacific in Talks to Buy Hong Kong Express from HNA Group

Cathay Pacific confirmed it is in “active discussions” to buy Hong Kong Express Airways from HNA Group. However, Cathay Pacific said “no agreement for the acquisition has been entered into and there can be no certainty that any agreement will be entered into.” Hong Kong Express launched in 2013 and operates a fleet of Airbus A320s, offering low-cost service to destinations in China, South Korea, Japan and Vietnam.

Bloomberg | Related Hong Kong Airlines Gives Welcome Cards to Pax Who Booked Error Fare – APEX Media



Seattle’s Paine Field Opens to the Public

Seattle’s Paine Field airport is now open for business. The first commercial flight to take off from the former military airfield was an Alaska Airlines flight bound for Portland. The new $40-million two-gate passenger terminal is located in Everett, 30 miles north of Seattle, and Alaska and United Airlines will soon offer up to 24 flights a day. “I think we’ll have a good mix of leisure and business travelers,” said Mario Doiron, Alaska Airlines’ station supervisor at Paine Field.

Business Traveller | Related How the first day of commercial flights from Paine Field went – The Seattle Times



Virgin Atlantic Removes Cabin Crew Makeup Rule

Virgin Atlantic has removed its requirement that female cabin crew wear makeup while on the job and will also provide the option of wearing pants on request. The airline described the decision as a “significant change.” Mark Anderson, Virgin Atlantic’s executive vice-president of Customer said, “Not only do the new guidelines offer an increased level of comfort, they also provide our team with more choice on how they want to express themselves at work.”

BBC News | Related Virgin Atlantic and Delta to Open Pop-Up Pub Called The Joint Venture – APEX Media



DOT Bans Lithium-Ion Batteries in Cargo Hold

The US Department of Transportation last week issued an order banning commercial airlines from transporting lithium-ion batteries in cargo holds. Many US carriers already prohibit passengers from checking electronic devices containing lithium batteries due to their high flammability. On cargo-only flights, lithium-ion cells and batteries are to be charged to a maximum of 30 percent, under the rule change.

Travel Weekly | Related A Burning Question: Are Safer Lithium Batteries Hot on the Horizon? – Travel Weekly



Astronics Develops Three Future-Proof Satellite Connectivity Antennas

Astronics AeroSat has developed three models of E-Series satellite in-flight connectivity electronically steered array antennas in collaboration with Phasor. The antennas will provide Ku- and Ku-HTS connectivity and dual-beam capability from geostationary Earth orbit satellites and will be compatible with future medium- and low-Earth orbit networks. “We believe the new E-Series will provide seamless connectivity for both new and existing networks while providing a true, solid-state, active array antenna system,” said Matthew Harrah, president of Astronics AeroSat.

Aircraft Interiors International | Related Astronics Earns In-Seat Power Orders From Six Major North American Airlines – APEX Media





TAP Portugal Airbus A320 above Brussels Airport. Captured by @thanosarv (via Instagram)

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Association News

APEX TECH Highlights Maximizing Revenue and Cloud Connectivity this May!

APEX TECH strives to provide forward-thinking thought leadership and the upcoming May conference is no exception. Join the APEX Technology Committee to discuss timely topics like ancillary revenue best practices, blockchain in airline application and the role of data analytics in content selection and discovery. Register here to secure your seat.


Time is Running Out to Register for APEX Asia!

Have you registered for APEX Asia yet? Don’t miss hearing prospectives from top executives in the Asian aviation market including keynotes from Philippine Airlines, Xiamen Airlines, the United Nations and more at APEX Asia in Shanghai, 12-13 March. Register now before it’s too late!



This position is a vital member of the account management team for a major US airline, helping oversee all aspects of delivery of Movie, TV programming and other media assets across the fleet. This role works primarily in support of the account lead, while collaborating closely with our Acquisitions, Operations, Metadata and Production teams. Click here for the full job description.
> Account Coordinator - Spafax

This position will oversee successful inflight entertainment service delivery for a major US airline. This includes the delivery of all digital assets, metadata, video and audio files, from content ordering through to quality control. Click here for the full job description.
> Operations Manager - Spafax


> Quote of the Day


"It is easier to prevent bad habits than to break them."

Benjamin Franklin


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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