No Images? Open in Browser

March 14, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


US Grounds Boeing 737 MAXs

The United States has grounded all Boeing 737 MAX aircraft indefinitely after it identified similarities between the Ethiopian Airlines crash on Sunday and the Lion Air crash that occurred last October. The decision, announced by President Trump, said the US would ground all Boeing 737 MAX aircraft with immediate effect, making it the last country to take the decision. “Pilots have been notified, airlines have been all notified. Airlines are agreeing with this. The safety of the American people and all people is our paramount concern,” Trump said from the White House.

The New York Times | Related Norwegian to seek compensation from Boeing on 737 MAX grounding – Air Transport World



Philippine Airlines Doubles Complimentary In-Flight Data Allowance

Philippine Airlines has started offering 30MB of complimentary in-flight Wi-Fi access to economy-class passengers and 100MB to business-class passengers. The new data limit is double the previous 15MB limit announced in 2017. Economy-class passengers who need more data can buy an additional 100MB for $5 USD.

Travel Daily Media | Related APEX Asia 2019: Takeaways From Day Two – APEX Media



Ryanair to Revive Buzz Brand for Polish Subsidiary

Ryanair will resurrect its Buzz airline brand later this year, replacing its Polish subsidiary Ryanair Sun. The Irish low-cost carrier acquired the Buzz brand when it bought KLM UK’s assets in April 2003. Buzz will become one of four airlines owned by Ryanair Holdings, alongside Ryanair, Laudamotion and Ryanair UK. Ryanair Sun CEO Michal Kaczmarzyk said the fleet will have a “new and unique branding” when Buzz is launched. “Our goal is to offer services at the highest level to both customers and tour operators.”

FlightGlobal | Related Ryanair Wants To Create An "IAG" Of Low Cost Carriers – Simple Flying



Retail inMotion Completes mCabin App Acquisition from Lufthansa Systems

Retail inMotion has completed its acquisition of the mCabin app from Lufthansa Systems. The Dublin-based company said it will integrate the mCabin software, which helps cabin crew offer a personalized service to passengers, into its own digital retail platform. “The vision we have for the Retail inMotion digital retail platform is coming alive more and more each day,” Retail inMotion CCO Jan Blanchard said. “The integration of mCabin is a major milestone in the expansion of our platform’s competencies with special functionalities for crew members.”

Moodie Davitt Report | Related Eurowings Introduces “Bring Your Own Cup” Discount – APEX Media



[PHOTOS] Boeing Unveils 777X to Employees

Boeing unveiled the first 777X to company employees inside its manufacturing facility in Everett, Washington. The event was a low-key affair in response to the Ethiopian Airlines 737 MAX 8 crash on Sunday. The maiden test flight of the 777-9, the larger of the two 777X models, is expected to happen later this spring. The 777-9 is designed to seat between 400 and 425 passengers in two classes and will be able to fly routes of up to 7,600 nautical miles in distance. The smaller 777-8 will seat between 350 and 373 passengers and will be able to fly distances of up to 8,700 nautical miles.

CNN | Related Boeing 777X Offers Custom Cabins Without Customization – APEX Media



Dataminr Helps Airlines Anticipate the Next PR Crisis

Dataminr uses machine learning to identify brand mentions and other relevant information anywhere online, relaying that data to clients in real time. American Airlines is among the carriers using the tool to manage communications and security operations. In 2017, Dataminr alerted the airline to the active-shooter situation at Fort Lauderdale–Hollywood International Airport, enabling American to work with law enforcement to keep its ground teams and customers updated while using Dataminr’s insights to strategically reroute flights.

APEX Media | Related Crisis Mode: How Should Airlines Respond When Things Go Wrong? – APEX Media



UK Extends E-Passport Gates Access to South Korea and Singapore Citizens

The UK government announced it will allow citizens of South Korea and Singapore to use electronic passport gates in airports and Eurostar terminals in train stations. Starting next June, paper landing cards will begin to be abolished to help speed up immigration processing for people arriving in the UK. The decision builds upon an October 2018 announcement to permit citizens of the US, Canada, New Zealand, Australia and Japan to use the biometric gates, which are currently only available to travelers with British, EU, EEA and Swiss passports.

Business Traveller | Related IATA-Commissioned Study Explores Impact of Brexit on Aviation Industry and Passenger Experience – APEX Media





Mirror image. Captured by @fstop.aviation (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Facebook and Instagram are down... Guess we'll have to enjoy the outdoors then! 🌾 #FacebookDown #InstagramDown #OutdoorsUp 📷 IG @rickycrow

Air New Zealand @FlyAirNZ


Association News

The April/May Issue of APEX Experience Magazine Is Here!

  With technology fusing into furnishings and designers democratizing comfort, the aviation industry is warming up to the idea of a cozier cabin. And with it, everything from beverage menus to antenna hardware is being revisited to be more inclusive, too. Also in this issue: APEX members share which part of the cabin begs to be redesigned, accessibility improvements find their way into the airport, an airline menu gets a sonic lift, and so much more.


See Why Airlines and CSPs Love APEX MultiMedia Market!

APEX MultiMedia Market is the only global industry event focused specifically on bringing together IFE content buyers, including CSPs and airlines, with the leading world-wide distributors of content. In addition to exclusive networking opportunities, many airlines and CSPs use this event as the central focus for their annual content product planning. Take advantage and register today!


APEX TECH to Highlight Content and Creativity to the Cloud and Beyond!

Day Two of APEX TECH will be all about content and connectivity. Hear keynotes from EVP, Commercial of Virgin Atlantic and current APEX President Juha Järvinen and CMO/CXO of Aeroméxico Andres Castañeda. There will also be a key airline panel discussion on APEX personalization best practices and a session on the role of data analytics in content selection and discovery. Register now to save your seat!


> Quote of the Day


"The true sign of intelligence is not knowledge but imagination."

Albert Einstein


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.