No Images? Open in Browser

March 15, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[VIDEO] Philippine Airlines’ Quest to Become a Five-Star Airline

President of Philippine Airlines Jaime Bautista is vocal about the ultimate goal of the carrier’s ongoing transformation program – to obtain a five-star quality service rating. The approach to achieving this objective is multi-faceted, as he explained to Maryann Simson, director of APEX Media, during a video interview at APEX Asia in Shanghai this week.

APEX Media | Related PAL offers up to 100MB free in-flight WI-FI – Travel Daily Media



SWISS to Launch Long-Haul Premium Economy in 2021

Swiss International Air Lines announced it will introduce a new premium economy product on its long-haul fleet in the spring of 2021. The seats will be first installed on the airline’s fleet of Boeing 777-300ERs in a 2-4-2 configuration, before being rolled out on board its other wide-body aircraft. According to SWISS, the seats will have 20% more pitch, 10% more width and 25% greater recline than those in economy class. “All in all, our premium economy-class travelers will enjoy a substantially stronger sense of personal space,” said Tamur Goudarzi Pour, SWISS’ chief commercial officer.

Forbes | Related Lufthansa orders 40 787s and A350s but cuts A380 fleet – FlightGlobal



Ethiopian Airlines Pilot Requested Permission to Return Three Minutes After Takeoff

The captain of the Ethiopian Airlines flight that crashed on Sunday requested permission to return three minutes after takeoff, as the aircraft accelerated to irregular speed, said a person who reviewed air traffic communications on Thursday. The controllers also noticed that the Boeing 737 MAX 8 was moving up and down by hundreds of feet, before losing contact five minutes after takeoff.

The New York Times | Related Boeing Planes Are Grounded in US After Days of Pressure – The New York Times



EasyJet Cools Interest in Alitalia

Italy’s government is struggling to find investors for the country’s insolvent flag carrier Alitalia, with easyJet close to pulling out of negotiations, according to Bloomberg. EasyJet and Delta Air Lines were considering investing as much as $450 million for up to a 40% stake in a new Alitalia, with Delta reportedly still keen on a deal. Citing people familiar with the negotiations, Bloomberg said easyJet is only interested in acquiring Alitalia’s short-haul flights from Milan’s Linate Airport, a plan that the government is opposed to.

Bloomberg | Related See It, Book It: easyJet Taps Instagram Travel Inspiration – APEX Media



London Stansted Partners With Luxury Food Outlet to Create a High-Flying Sandwich

London Stansted Airport has partnered with luxury food retailer Not Always Caviar to create a sandwich designed for eating at altitude. The “Sky High Sandwich” contains ingredients with Umami-rich flavors that were chosen based on scientific food research on the body’s decreased ability to perceive flavors when flying due to the effect of white noise, dry air and low pressure. It will be available in two varieties: a signature seafood club (with optional caviar sauce) or a salt beef deli sandwich.

Aircraft Interiors International | Related Bon appétit: Transforming in-flight meals into bespoke experiences – Travel Daily Media



Eurowings Partners With FlixBus to Offer Intercity Bus Tickets on Its App

Eurowings now allows its customers to book tickets with intercity bus service Flixbus, directly through the airline’s app. Eurowings and FlixBus will initially offer trips from more than 300 points of departure to airports in Cologne, Stuttgart and Munich. “Thanks to partnerships like the one with FlixBus, Eurowings is increasingly becoming a digital travel companion for its customers, accompanying them along every step of their journey,” said Oliver Wagner, Eurowings’ managing director and chief commercial officer. “Soon, we want to be able to seamlessly offer our customers the entire travel experience, beyond just the flight.”

Future Travel Experience | Related Eurowings Introduces “Bring Your Own Cup” Discount – APEX Media



European Iris Program Begins Implementation Phase

Inmarsat announced that it has completed the research phase of its Iris air traffic management program and that it is now working on the commercial implementation. The program is being developed in partnership with the European Space Agency to provide airlines with cost-effective satellite-based data link communications, which allow aircraft to be pinpointed in four dimensions: latitude, longitude, altitude and time. This could lead to more efficient air traffic management to reduce delays and fuel consumption. Inmarsat has reached an agreement with a major European airline to begin commercial flight trials in 2020.

Get Connected | Related Airplanes: Flight Tracking Standards Are Finally Catching Up – APEX Media





Somewhere over Santa’s workshop, so the pilot said. Taken en route to Shanghai. Captured by @sirop.deval (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

@theAPEXassoc and @glebtritus talked about the #Lufthansa Innovation Hub and how to implement change in the #aviation industry – check out the full #interview here. #digitalaviation

Lufthansa Innovation Hub @LHInnovationHub


Association News

Don’t Miss Out on APEX TECH!

Did you miss APEX TECH in January? The two-day conference returns to Los Angeles 7-8 May 2019! The event currently features keynotes from Virgin Atlantic and Aeroméxico. Other sessions will highlight blockchain in airline applications, best practices for ancillary revenue, and more. Registration is currently open!


APEX EXPO Returns to Los Angeles this September!

APEX EXPO returns 9-12 September in Los Angeles. This premier gathering will attract more than 5,000 industry professional across three events, including representatives from nearly 100 airlines and some 300 content providers, OEMs, systems manufacturers and other industry suppliers from around the globe. Save the date to take part in the action!


> Quote of the Day


"Everybody's a mad scientist, and life is their lab."

David Cronenberg


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.