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March 22, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Garuda Indonesia Cancels Multibillion-Dollar Boeing 737 MAX 8 Order

Garuda Indonesia canceled a $4.9-billion order for 49 Boeing 737 MAX 8s because the aircraft was involved in two deadly crashes in less than five months. The airline has taken delivery of one 737 MAX 8 but sent a letter to Boeing saying it no longer wants to receive the remaining jets and is in talks about whether to return the aircraft. "Our passengers have lost confidence to fly with the MAX 8," Garuda spokesperson Ikhsan Rosan told CNN.

CNN | Related Reports: Lion Air plans to raise up to $1 billion in IPO – Air Transport World



WOW air Restarts Talks With Icelandair After Indigo Partners Withdraws Investment Interest

WOW air has restarted talks with Icelandair after a proposed investment from Indigo Partners fell through. Icelandair said its board has agreed to restart discussions with WOW air about “involvement in its operations.” Last year, Icelandair withdrew from a deal to buy its low-cost rival. Facing pressure from creditors and lessors, WOW air has already reduced its fleet from 20 to 11 aircraft and has cut 111 jobs.

Reuters | Related Wow Air to downsize fleet and cut routes – Business Traveller



United Airlines Announces Non-Binary Gender Booking Options

United Airlines has become the first US carrier to allow customers to use non-binary gender options when booking flights. The airline also worked with two LGBT organizations – the Human Rights Campaign and the Trevor Project – to train employees on use of preferred pronouns. "United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them,” said United's chief customer officer Toby Enqvist.

USA Today | Related Transgender Rights and the Airline Passenger Experience – APEX Media



AGT Works With AIM Altitude for Smart Mirror Enhancements

AviationGlass & Technology (AGT) is working with AIM Altitude to further co-develop its “Smart Mirror” for aircraft interiors. The companies are co-developing product enhancements to the AeroGlass Mirror that will enable it to show branding, advertising and passenger and crew information when activated to do so. “This cooperation with AIM Altitude helps AGT demonstrate just how versatile our AeroGlass mirror products can be in aircraft interiors,” said Jaap Wiersema, AGT’s chief commercial officer.

Infight Online | Related Watch This Airspace: AIM and Thompson Aero Partner for New Airbus Cabin Design – APEX Media



Rooting for a Cause: SAS Puts Sustainability at the Forefront of Cabin Experience

Gustaf Öholm, head of Onboard Product, Services and Ancillary for Scandinavian Airlines, explained the airline’s mission to become a more sustainable operation, by introducing more plant-based foods and sourcing more local ingredients. “Working with raw ingredients that are steeped in Nordic tradition requires more skill, and it generates much more pride in what we do.” This effort is also visible in The Cube packaging of the airline’s in-flight meals and the materials used in its business-class amenity kit.

APEX Media | Related Higher Hospitality: An In-Flight Services Trend Guide – APEX Media



Austrian Airlines Is Recycling Plastic Cups into Crude Oil

Austrian Airlines has partnered with Vienna Airport and oil and gas company OMV to recycle its used plastic cups into new fuels and plastics. OMV said 100 kg of used plastics can produce 100 L of synthetic crude oil. Under the initiative, cabin crew collect cups separately from other waste, before passing it on to the airport where it is then sent to a disposal company to be cleaned and shredded before going to OMV’s ReOil pilot plant.

Business Traveller | Related Talking Trash: Airlines Throw Away Old Habits and Opt for Waste-Management Plans – APEX Media



Altitude Launches App With Downloadable In-Flight Magazines From Multiple Airlines

Altitude has launched an iOS and Android mobile app that allows users to download and read in-flight magazines from airlines around the world. The Inflight Magazines app includes the latest magazines from carriers including Adria Airways, Air Namibia, Air Vanuatu, Aurigny, Azerbaijan Airlines, Lao Airlines and Ukraine International Airlines. “The in-flight magazine sector was ripe for disruption, and by extending the shelf life of this amazing content … [the app] enhances value for airlines and travelers alike,” said Niels Dam, the app’s co-creator.

Inflight Online | Related Media Carrier Partners With Todaily for Arabic Content, Etihad Signs On – APEX Media





Air Canada Boeing 787-9 at the YVR Operations Center. Captured by @ianmitchellyyz (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Once upon a time my mum bought me this book as a 9 year old interested in aircraft. It inspired me, including for this school project. Today I realised that dream of becoming a @britishairways jumbo jet captain & coincidentally got to welcome the same livery back into LHR. #BA100

Tim Byatt @Tim_the_Pilot


Association News

Create the Content Plan of Your Passengers’ Dreams at APEX MultiMedia Market!

APEX MultiMedia Market is the one-stop shop for in-flight entertainment content from across the globe in every genre, catering to audiences of diverse backgrounds, languages and interests! Register to attend.


Read About the Plant-Based Trend in the Latest Edition of Higher Hospitality

Have you seen the latest edition of Higher Hospitality, which APEX Media publishes on behalf of the International Flight Services Association? This time around, the focus is on the growing popularity of a plant-based lifestyle – click here to find out how the airline industry is adapting its offerings to reflect the trend.


> Quote of the Day


"In fair weather prepare for foul."

Thomas Fuller


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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