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April 8, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[VIDEO] ATR Reveals Audioback Prototype at AIX 2019

Zuzana Hrnkova, VP Marketing for ATR Aircraft, chats to APEX Media director Maryann Simson about the OEM’s Audioback prototype at the 2019 Aircraft Interiors Expo. The product delivers in-flight announcements via a loop system to hearing-impaired passengers through the telecoil in their hearing aids using an electromagnetic field signal. ATR came up with the concept for Audioback after finding that many passengers switch off their hearing aid once on board because it can’t distinguish the announcements from other intrusive noise.

APEX Media | Related Etihad Airways to Update Bluebox Ai iPads With Bluebox aIFE – APEX Media



Boeing Slows 737 MAX Production Rate

Boeing has announced that by mid-April it will have reduced the production rate of its 737 MAX aircraft from 52 aircraft to 42 aircraft per month. Boeing CEO Dennis Muilenburg explained, “We're adjusting the 737 production system temporarily to accommodate the pause in MAX deliveries, allowing us to prioritize additional resources to focus on software certification and returning the MAX to flight.” The slowdown marks a significant turn of events for Boeing, which had planned to increase MAX production to 57 aircraft per month by the summer.

Air Transport World | Related Boeing Statement on Ethiopian Airlines Flight 302 Investigation Preliminary Report – Boeing



Ethiopian Selects Immfly for Wireless IFE

Immfly’s wireless in-flight entertainment platform will be installed on 20 aircraft in Ethiopian Airlines’ fleet by this summer. It will be available in five languages: English, Amharic, Chinese, French and Arabic. The airline will also have access to Immfly Active, a portal that allows airlines to track KPIs and analyze data generated by the platform.

Immfly | Related When Ads Fly: Immfly Launches Advertising Division to Commercialize IFE – APEX Media



Korean Air CEO Cho Yang-ho Dies in LA

Cho Yang-ho, Chairman and CEO of Korean Air, has died from a chronic ailment in a Los Angeles hospital, according to the airline. The news follows Cho being forced to exit the Korean Air board in a landmark vote on March 27 following a number of scandals surrounding him and his family. Cho’s only son, board member and Korean Air President Cho Won-tae, is widely seen as his likely successor.

Reuters | Related Korean Air celebrates anniversary with new livery – Breaking Travel News



Lantal Unveils Automotive-Style Temperature Control Seats

Lantal has unveiled a seat heating and cooling system that allows passengers to individually adjust their microclimate regardless of the temperature in the cabin. The system is based on Gentherm thermal management technology, which is commonly used in the automotive industry. The launch customer for Lantal’s new heating and cooling system is expected to be announced during the first quarter of 2020, with the offering to be deployed in the airline’s premium cabins.

APEX Media | Related Aircraft Interior Design Gets a Softer Edge – APEX Media



WESSCO Creates New Icelandair Amenity Kits

Icelandair has worked with WESSCO International to create four new amenity kits inspired by Icelandic wildlife for Saga Premium passengers flying between Iceland and North America. In 2019, the airline will launch its puffin and arctic fox-inspired purses, which will be succeeded by raven and Icelandic horse-inspired versions in 2020. Each purse will include skincare from Hannes Dóttir, which uses ingredients from Iceland’s fjords in its products. The amenity kits will also include fun educational facts about their respective Icelandic animals.

APEX Media | Related Etihad Furnishes The Residence with Exclusive DUXIANA Products – APEX Media



SunExpress Brings Inflight VR’s Virtual Reality Headsets on Board

Inflight VR will be supplying Antalya-based SunExpress with virtual reality (VR) headsets that will feature blockbuster, destination, meditation and relaxation content. For eight euros, passengers flying with the leisure carrier can have the thrill of enjoying a film in a 360-degree cinema simulation. “We believe in the tremendous potential of VR to change the way passengers experience media, explore places and spaces, as well as in the added value and opportunities it creates for airlines to interact with customers in new ways and generate additional revenue streams,” said Raphael Baumann, chief commercial officer of Inflight VR.

APEX Media | Related Iberia Begins Testing 3-D Content On Board With Inflight VR – APEX Media





British Airways Boeing 747 arriving at YVR. Captured by @kenters55 (via Instagram)

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> Tweet of the Day

T minus 2 hours until the reveal of @VirginAtlantic's @Airbus #A350! I'll be there with @sgracetaylor for APEX Media. We'll be posting so follow along! #PaxEx #AvGeek

Kristina Velan @kristinavelan


Association News

Join the 200+ Delegates at APEX MultiMedia Market Next Week

More than 200 airline delegates are registered for APEX MultiMedia Market happening next week, 15-17 April in Dublin. If you are looking for TV, movie, GUI, game, app or audio content options, this is the ideal marketplace for you! This year’s marketplace is on pace to be the biggest to-date, spanning two and a half days and 65 appointment and non-appointment booths. There is still time to register!


[VIDEO] Catch Up on the Biggest News from AIX

APEX Media was at Aircraft Interiors Expo last week reporting on customer announcements, new product reveals, partnership news, the Crystal Cabin Award winners and more. Watch our videos from the event on APEX's YouTube channel and read our coverage here.


Are Your Registered for the Next APEX TECH Event?

We’re one month away from APEX TECH happening May 7-8 in Los Angeles. The event currently boasts an impressive lineup of airline executives and leading vendor companies who will share their knowledge on ancillary revenue, content and connectivity. Don’t wait to register for this event covering the latest technological innovations in the passenger experience industry. Register today!


> Quote of the Day


“Unexpected intrusions of beauty. This is what life is.”

Saul Bellow


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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