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April 18, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] PriestmanGoode Develops All-New Brand Identity for HNA

PriestmanGoode today unveiled a new brand identity for Hainan Airlines (HNA) that will cover the Chinese carrier’s end-to-end travel experience, including aircraft interiors, aircraft livery and ground services. The London-based design studio said the two-year project involved its branding team developing a new logo, brand font and a redesigned HNA brandmark. “The shape of a feather has a beautiful, flowing movement within it, and can be abstracted to create simplified shapes that we have applied to every element of the cabin, as well as throughout the ground services,” said PriestmanGoode in a statement.

APEX Media | Related Touching, Feeling: Aircraft Interior Design Gets a Softer Edge – APEX Media



Jet Airways Suspends All Operations After Failing to Secure Rescue Package

Jet Airways suspended all operations on Wednesday after the State Bank of India said a consortium of lenders would not offer a $218-million rescue package requested by the airline. “This decision has been taken after painstaking evaluation of all alternatives and after receiving guidance and advice on the same from the board of directors of Jet Airways,” said CEO Vinay Dube in a statement. However, Jet Airways’ lenders said they were “reasonably hopeful” that the airline will get a new owner and have given potential buyers until May 10 to submit binding bids.

Travel Weekly | Related Jet Airways shut down temporarily for want of funds – livemint



AirAsia Drops Plans for Vietnam-Based JV

AirAsia has abandoned a plan to create a joint venture (JV) airline in Vietnam. In a Malaysian stock market filing, the low-cost carrier revealed it had “amicably agreed” with its Vietnamese partners, Gumin Co. and Hai Au Aviation Joint Stock Co., to terminate the JV. Despite the termination, AirAsia said it “remains interested in operating a low-cost airline in Vietnam due to its favorable geographical location, expanding aviation market and overall growth potential.”

Air Transport World | Related ROKKI Signs MoU for 1,000-Game IFE Deal with Aeria Interactive – APEX Media



[PHOTOS] JAL Unveils ZIPAIR Livery and Staff Uniforms

Japan Airlines (JAL) has unveiled the new livery and uniforms for ZIPAIR, its new low-cost carrier subsidiary. The minimalist livery features a Z logo on the tail, the word ZIPAIR on the front half of the fuselage and a straight green line covering the passenger windows and almost the entire length of the aircraft. ZIPAIR’s staff uniforms, the work of fashion designer Taro Horiuchi, were to designed to be flexible, allowing employees to mix and match the garments. “By allowing one to freely coordinate their uniform as with everyday clothing, the company believes that the staff will be able to work with more intensity,” the airline said.

Airways Magazine | Related Japan Airlines to launch new long-haul low-cost carrier ZIPAIR in 2020 – Future Travel Experience



United Airlines Prepares to End Relationship With Expedia Group

United Airlines could soon end its relationship with Expedia Group as a distribution partner. "Times have changed. Companies need to evolve and innovate," United chief commercial officer Andrew Nocella said during the airline's first-quarter earnings call yesterday. In preparing financial guidance for the remainder of this year, United president Scott Kirby said the airline has worked on the assumption that its fares won’t be on Expedia Group websites after October.

Skift | Related United Partners With Cult Skincare Brand Sunday Riley – APEX Media



Thomas Cook Airlines Partners With AirPortr for Door-to-Door Baggage Check-In

Thomas Cook Airlines has become the latest airline to partner with AirPortr. Passengers flying from London’s Gatwick Airport can have their baggage checked in and collected from any address in London by booking a collection slot on the Thomas Cook Airlines or AirPortr websites. “AirPortr allows our customers to check bags in from their own front door so they can travel easily across London without heavy baggage, travel seamlessly through the airport, enjoy their flight and start their holiday stress-free,” said Andrew Gillies, head of Product and Ancillaries, Thomas Cook Airlines, adding that he hoped to expand the service to more UK airports in the near future.

Future Travel Experience | Related Luggage Concierge Service AirPortr Secures £5.3M Investment – APEX Media



Are ESAs the Future of Satellite Connectivity?

New hybrid low-Earth orbit and middle-Earth orbit (LEO/MEO) satellite constellations indicate potential major gains in efficiency and performance for suppliers of in-flight connectivity, but they don’t really exist yet. This creates a challenge fo creates a challenge for airlines installing hardware on aircraft today: They need antenna systems that support the technology of now and the future. Electronically steered antenna (ESA) solutions are being touted as the answer, but they’re not the only option.

APEX Media | Related An Array of Connectivity Solutions at Astronics – APEX Media  





Flying over the Basque country with Vueling. Captured by @aviation_spotter_bio (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

This owl didn’t give a hoot where it napped! The cute little guy was found during our pre-flight checks. Our team of engineers rescued it & was assessed before being safely released back into the wild. Where’s the strangest place you’ve woken up? #HootHoot

Virgin Australia @VirginAustralia


Association News

Nominate for the APEX Awards Today!

 APEX Awards applications are now open! The APEX Awards recognize specific achievements that are successfully implemented over the past year by airlines and vendor companies. This is also the inaugural year that APEX will be combining efforts with the International Flight Services Association, so look for several of the new awards. All applications are due 1 June 2019. Learn more and nominate today!


> Quote of the Day


"The public can only be really moved by what is genuine."

George Henry Lewes


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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