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June 10, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


American Airlines in Discussions With Airbus Over Possible A321XLR Order

American Airlines is considering placing an order for the Airbus A321XLR as a replacement for its aging fleet of 34 Boeing 757-200s, according to people familiar with the matter. Airbus is expected to launch the XLR variant at the Paris Air Show later this month. The aircraft features a redesigned fuel tank to extend the range of the long-distance A321neos by up to 900 nautical miles. However, discussions between Airbus and the Dallas-based carrier are at an early stage and there’s no guarantee the airline will order the XLR, the unnamed sources said.

Skift | Related American Airlines extends Boeing 737 MAX cancellations through September 3 – Reuters



PaxEx Review: Finnair’s New LAX-HEL Route

Finnair’s A350-900 in-flight experience meets the standards that won the company four-star status in the Official Airline Ratings, according to APEX Media contributor Jenny Peters, who was a passenger on one of the airline’s first flights from Los Angeles to Helsinki. The airline partnered with Finnish design brand Marimekko and Swedish chef Tommy Myllymäki to give the flight a Scandinavian flair. The absence of overhead bins in the center gives the cabin an airy feeling that extends to the lavatories, which each feature a window.

APEX Media | Related Sound Palate: Finnair’s “Hear the Taste” Bisensory Experience – APEX Media



JAL Selects Spafax as Short-Form IFE Content Partner

Japan Airlines has selected Spafax to license, curate and deliver short-form in-flight entertainment content including TV shows, documentaries and compilations across its entire fleet. “This is the first time in over a decade we announce a new in-flight entertainment partner,” said Ryoichi Ikeda, president of JAL Brand Communications. “We are impressed with Spafax’s proven track record of content delivery and I’m confident they will help us bring a fresh perspective on entertainment for our passengers.”

Spafax | Related Spafax Profile Extends the In-Flight Experience to Airport Lounges – APEX Media



La Compagnie’s First All-Business Airbus A321neo Begins Service

La Compagnie has launched transatlantic services between Paris Orly and Newark Liberty International Airport with its new Airbus A321neo. The aircraft is configured with 76 Collins Aerospace lie-flat Diamond seats in a 2-2 layout. The French business carrier has also installed new seatback in-flight entertainment displays and will offer complimentary Wi-Fi to passengers. A second A321neo will enter its fleet in September.

Business Traveller | Related La Compagnie Partners With Viasat for Unlimited High-Speed In-Flight Wi-Fi – APEX Media



Starbucks Launches Reusable Cup Initiative at Gatwick Airport

Starbucks Coffee has launched a first-of-its-kind trial in the UK to offer travelers at Gatwick Airport the opportunity to borrow and return refillable cups in an effort to cut waste. The aim of the trial, launched in partnership with environmental charity Hubbub, is to put 2,000 reusable Starbucks cups in circulation throughout Gatwick’s South Terminal, reducing waste by 7,000 paper cups per month.

The Guardian | Related Going Green: Airlines Roll Out Eco-Friendly Initiatives on World Environment Day – APEX Media



Ampaire Begins Flight Tests for Electric-Powered Regional Aircraft

Ampaire has launched a flying testbed for its electric propulsion conversion system for regional aircraft. The system was publicly unveiled on June 6 on a modified Cessna 337 Skymaster, with batteries mounted inside the cabin. Ampaire is now aiming to obtain a Supplemental Type Certificate to convert the aircraft and store the batteries in a fuselage panel currently used for cargo. The company plans to begin testing the aircraft on a route flown by Hawaiian regional carrier Mokulele Airlines by year-end.  

Air Transport World | Related Harbour Air Selects magniX to Transition to All-Electric Seaplane Fleet – APEX Media



Virgin Australia and Virgin Atlantic to Deepen Ties

Virgin Australia is seeking regulatory approval to deepen cooperation with Virgin Atlantic. The two carriers want to be able to jointly set prices, control inventory and coordinate scheduled and network planning for services between Australia and the UK and Ireland via Hong Kong and Los Angeles. Virgin Australia says the proposed tie-up would help solidify its presence for its Hong Kong route, where it has only 10% market share and its load factors have been around 66%.

FlightGlobal | Related [PHOTOS] Virgin Atlantic Reveals A350 Cabin Interiors – APEX Media





Final approach to LHR. Captured by @vic_diesel (via Instagram)

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> Tweet of the Day

Ever wonder what an air show is? Here's a glimpse of what to expect next week as we join our aerospace competitors and partners at the #ParisAirShow. Follow our channels for highlights. #PAS2019 @salondubourget

The Boeing Company @Boeing


Association News

Wednesday is Last Day to Submit APEX/IFSA Awards Nominations!

Don’t miss this chance to help shine a light on your company or colleague by submitting their work to win an APEX/IFSA Award during APEX EXPO! To learn more about the nine categories and the winning criteria, click here. Submissions close Wednesday. Don’t wait to make your voice heard!


Do You Know About the APEX Job Board?

The APEX Job Board hosts numerous opportunities and resources for members. In fact, American Airlines is looking for a creative thinker to join their team as an In-Flight Entertainment Marketing Analyst. As the voice of the customer, this person is in charge of developing Marketing Onboard Products (OBP) requirements for (In-flight Entertainment) and in-seat power programs. For more information about this post and many others, click here.


> Quote of the Day


"Fine art is knowledge made visible."

Gustave Courbet


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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