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June 13, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


American Airlines Management Will Fly on Boeing 737 MAX Before Paying Customers

American Airlines said its managers will fly on the Boeing 737 MAX before paying passengers do. The move is designed to build confidence in the aircraft’s safety. Executives and other staff will join pilots on 737 MAX flights as soon as the aircraft is cleared for flying again, and before September 4, the earliest date that commercial services will resume. “We’d like to get it flying again so when customers get on it, they realize it’s been flying potentially for weeks,” said Ross Feinstein, director, Operations Communications for American.

Bloomberg | Related American Airlines extends Boeing 737 MAX cancellations through September 3 – Reuters



Airfree Plans Late 2019 Launch for In-Flight Commerce Platform

Airfree is planning to launch its in-flight duty-free product marketplace by the end of this year, after raising €2.3 million in funds. The French startup has received support from the Starburst accelerator program and Japanese skincare company Shiseido. The airfree e-commerce platform allows an airport’s duty-free products to be made available for purchase by passengers before, during and after a flight, with the possibility of collecting items inside airports. “This fundraising is a new step in our development: We plan to drive a pilot in real conditions and accelerate our commercial launch at the end of 2019,” said airfree co-founder and CEO Etienne de Verdelhan.

The Moodie Davitt Report | Related APEX in Profile: Agnès Debains – APEX Media



Emirates to “Unbundle” Business-Class Fares on Select Flights

Emirates announced it will start selling unbundled business-class fares. The Dubai-based carrier will offer a choice of cheaper premium fares known as “Special” and “Saver” that will come without some of the amenities that are often included with business-class fares. “Our business-class special fares will be offered on certain routes based on seasonal trends in travel demand,” an Emirates spokesperson told Business Traveller. “Passengers booked on a Special fare will continue to enjoy our award-winning services and products on board, a generous baggage allowance of up to 40 kg and priority boarding at their convenience.”

Business Traveller | Related Back to Basics: Avoiding Consumer Confusion Over Airlines’ Bare Fares – APEX Media



Melbourne Revealed as Uber Air’s First International Pilot City

Melbourne will be the third pilot city for Uber's urban air mobility ride-sharing program. Australia's second most populous metropolis joins Dallas and Los Angeles, beating shortlisted cities in Brazil, France, India and Japan. More Australian cities are set to follow, said Susan Anderson, Uber’s regional general manager for Australia, New Zealand and North Asia, at the Uber Elevate Summit in Washington, DC, this week.

APEX Media | Related Uber Unveils Air Taxi Cabin Interior Mockup by Safran – APEX Media



New Airline Rises From the Ashes of Bankrupt Germania

Germania has relaunched as a Swiss airline called Chair. The name, created by Zurich-based creative agency, is a play on words, combining Switzerland’s ISO country code CH (Confoederatio Helvetica) and the word air. One of the airline’s three Airbus A319s has already been painted with the Chair livery, which features the airline’s red and blue logo on the fuselage. The remaining two A319s in the Chair fleet will be painted with the new design shortly.

Aviation 24 | Related Berlin's Germania airline files for bankruptcy, halts flights – DW



ICAO and IATA Create Legal Guidelines for Dealing With Disruptive Travelers

ICAO and IATA have released legal guidelines for dealing with unruly passengers on board aircraft. The new ICAO Manual on the Legal Aspects of Unruly and Disruptive Passengers is a result of the 2014 Montreal Protocol, which sought to tighten regulations for dealing with disruptive behaviour among passengers who may pose a threat to other flyers and cabin crew on board airplanes. The new guidance aims to assist national governments in drafting legal measures to prevent and address incidents, amid a sharp uptick in disruptive behaviour with alcohol being a major factor behind the rise.  

Air Transport World | Related Unruly Passenger Incident Rate Rises, IATA Data Shows – APEX Media



Air New Zealand Aims to Attract Premium Customers With Forthcoming Boeing 787-10s

Air New Zealand is planning to use its forthcoming fleet of Boeing 787-10s to attract more premium passengers on nonstop flights between Auckland and East Coast US cities. “Premium [cabins are] something we're really interested in … and I do think there's a big opportunity for us to look at how we might expand our Business Premier and our premium economy,” said Air New Zealand CEO Christopher Luxon, referring to the airline’s order for up to 20 Boeing 787-10s.

Australian Business Traveller | Related Air New Zealand Selects Boeing 787-10 Dreamliner for Future Growth – Boeing





Over the Andes from São Paulo to Santiago. Captured by @trevisan26_aviation (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

.@PiotrBozyk is in #Toulouse for the delivery of #JapanAirlines' first #A350-900, which is also JAL's first-ever Airbus aircraft. It will enter service in Sept on the airline’s #HND-#FUK route. Stay tuned for coverage on ! #PaxEx #JAL_A350 #AvGeek

APEX @theAPEXassoc


Association News

Book Your Room for APEX EXPO Today!

APEX EXPO will be here before you know it! Book your room for the show at the Ritz Carlton Los Angeles, Residence Inn Los Angeles, or Courtyard Los Angeles. You will need to provide your local U.S. Consulate/Embassy with the necessary documentation required for a temporary visa. It may take a few months for your application to be processed, so please allow ample time. For more information regarding APEX EXPO travel accommodations, click here.


> Quote of the Day


"There are no strangers here; only friends you haven't yet met."

William Butler Yeats


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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