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June 26, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Bombardier Sells CRJ Program to Mitsubishi

Mitsubishi Heavy Industries has agreed to buy Bombardier’s CRJ regional jet program for $550 million, and take on $200-million worth of associated debt and liabilities. Under the terms of the deal, the Japanese manufacturer will take over the maintenance, support, refurbishment, marketing and sales activities for the jets. The CRJ program employs 1,600 staff around the world and Mitsubishi said it plans to retain 1,200 of them. Bombardier will retain its CRJ manufacturing facility in Mirabel, Quebec, where around 375 employees will continue to manufacture the jets until the sales backlog of 42 jets has been cleared.  

Airways Magazine | Related Bombardier sells CRJ regional jet program to Mitsubishi for $550M – CBC



[VIDEO] Talking Innovation With Low-Cost Carriers at FTE EMEA

As part of the “Digital & Innovation” conference stream at FTE EMEA in Istanbul, Clyde Hutchinson, head of Innovation at Viva Air Labs, and Simone van Neerven, head of Innovation at Vueling, spoke separately on fostering innovation within a low-cost carrier. Director of APEX Media, Maryann Simson, interviewed them both about their current projects.

APEX Media | Related FTE Biometrics Symposium: Single-Token Travel is Here to Stay – APEX Media



Delta Adds In-App Text-Based Customer Service for Apple Devices

Delta Air Lines is testing a new feature that allows travelers to send messages to the airline from Apple devices, as an alternative to reaching out via email, phone or social media channels. The Atlanta-based carrier is targeting the service at customers who prefer swift communication via text on mobile devices and plans to make it a permanent feature on its app this fall. "It's about moving with the technology and the idea of communicating with the customer the way they want to do business,'' said Tori Forbes-Roberts, Delta's vice-president for Reservation Sales and Customer Service.

USA Today | Related Delta Extends LSG Sky Chefs Contract – APEX Media



Lufthansa to Unbundle Business-Class Fares

Lufthansa is planning to change how it sells business-class fares, moving away from a one-size-fits-all model towards one of “tailored needs-based airfare bundles.” Under the new structure, Lufthansa says customers will be able to buy a baseline business-class fare for flights on its Boeing 777Xs starting in 2020 and then pay extra for a seat with more space, legroom or privacy, and for bundled packages such as in-flight Wi-Fi. “It's not just one business class anymore. Within the (Boeing 777X) business-class cabin, you can upgrade yourself to an even better product than just standard business class,” said Harry Hohmeister, Lufthansa Group’s chief commercial officer, Network Airlines.

Australian Business Traveller | Related Lufthansa reveals second-gen Boeing 777X premium economy seat – Australian Business Traveller



Gulf Air to Feature Award-Winning Short Movies From the UN

Gulf Air will feature United Nations in-flight entertainment video content to educate and raise awareness of UN projects. Starting July 1, the airline’s IFE catalog will include an award-winning series of short feature stories, called UN in Action, that details the organization’s work, including its humanitarian-, poverty-reduction and disease-fighting efforts. “By broadcasting information about the global development agenda on its in-flight entertainment system, Gulf Air plays an important part in raising awareness of global issues,” the airline said in a statement.

Inflight Online | Related Gulf Air Selects Thales GX Connectivity for Dreamliners & A321neo LRs – APEX Media



Google Flights Expands Deal With ATPCO’s Routehappy

Google Flights signed an expanded long-term deal with ATPCO that gives the metasearch website access to all Routehappy rich content. The agreement continues Google Flights’ five-year relationship with Routehappy, granting flight shoppers access to information on flight amenities such as Wi-Fi, seat pitch, onboard entertainment and power availability, while also providing access to Universal Ticket Attributes (UTAs) and Universal Product Attributes (UPAs). UTAs provide easy-to-understand information about individual fares, such as cancellation policies and baggage restrictions, while UPAs visually highlight in-flight features through descriptive text, photos, graphics and videos.

ATPCO | Related ATPCO to Provide Flight Pricing and Retailing Content to TravelSky – APEX Media



Ryanair Extends 15below Partnership

Ryanair has extended its partnership with 15below until 2022, which will mark 20 years since the carrier became 15below’s first customer. In the last 12 months, Ryanair has sent over 48 million messages – including schedule change notifications, customer care advisories, VAT receipts and gift vouchers – to passengers via email and SMS using 15below’s passenger notification platform, which is integrated with its Navitaire New Skies reservation system.

15below | Related 15below announces strategic partnership with Amadeus – 15below





Sunny approach. Captured by @hessenflyer (via Instagram)

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> Tweet of the Day

"This is your Captain speaking" 🇮🇹 This week we had Roma and Italy legend Francesco Totti on our flight from Rome to Ibiza 💪⚽️ Thanks to Roberto for sharing this photo with us 😉



Association News

Have Your Company Front and Center at APEX EXPO!

Celebrate the 40th anniversary of APEX EXPO by sponsoring the event. With exposure to nearly 5,000 expected attendees, EXPO is the perfect opportunity to get your brand or company in front of the movers and shakers of the passenger experience industry. APEX provides members with an array of marketing opportunities so that you have a variety of options to fulfill your marketing needs. Please contact Desiray Young at for more details.


APEX CEO Commends Qatar on Record Win

“With more than a million verified passenger votes counted for the 2019 Official Airline Ratings and Passenger Choice Awards, Qatar Airways received an overwhelmingly positive response by passengers around the globe,” said APEX CEO Joe Leader. “In addition to being a 2019 APEX Five Star Global Airline, Qatar Airways earned the 2019 Passenger Choice Award for the ‘Best Airline in the Middle East’. That is an amazing accomplishment in one of the most competitive regions in the world. Qatar also achieved a record number of Passenger Choice Awards by also winning the 2019 Middle East Awards for ‘Best Cabin Service’, ‘Best Food & Beverage’, and ‘Best Seat Comfort’. The innovation and level of care that Qatar Airways has invested into constantly improving passenger experience has resonated strongly in the airline’s success and is a positive leadership influence on our industry.”


> Quote of the Day


"Logic plus logic equals the illogical. Do you know what I mean?"

Jason Schwartzman


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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