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July 11, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] ANA Unveils New First and Business Classes

All Nippon Airways (ANA) rolled out new first, business, premium economy and economy cabins on board its fleet of 12 Boeing 777-300ERs. The Japanese carrier collaborated with architect Kengo Kuma and UK-based design consultancy Acumen to develop the two new premium cabin products dubbed “THE Suite” and “THE Room.” The first redesigned aircraft will serve ANA’s Tokyo–Haneda–London route, starting August 2. 

APEX Media | Related [PHOTOS] ANA Takes Delivery of Its First Airbus A380 – APEX Media



Bjorn Kjos Steps Down as Norwegian CEO

Norwegian’s co-founder and CEO Bjorn Kjos has stepped down after 17 years in the role. The low-cost carrier’s CFO Geir Karlsen will act as interim CEO during the search for a replacement. Under Kjos’ leadership, Norwegian transformed from a small domestic airline into Europe’s third largest carrier. Kjos will now act as an advisor to chairman Niels Smedegaard. “Bjorn has played an unprecedented role in Norwegian’s success. His vision of offering affordable fares for all combined with his enthusiasm and innovating spirit have revolutionized the way people travel,” Smedegaard said.

Business Traveller | Related Norwegian Begins Rollout of Inmarsat GX Using CabinConnect – APEX Media



Hawaiian Airlines Donates to Nonprofits Through IFE

Hawaiian Airlines has introduced complimentary in-flight entertainment on board its transpacific flights. To mark the occasion, each time a passenger views IFE content, the airline will award one mile to benefit three local nonprofits featured on its Hawaiian Skies channel. “This month, we are excited to engage our guests as we express our 'mahalo' to organizations that have shared their stories to entertain us but also educate us about important issues affecting our home,” said Evan Nomura, product manager of IFE at Hawaiian Airlines. 

Inflight Online | Related Adient and Collins to Supply Seats for Hawaiian Airlines Dreamliners – APEX Media



Air China Orders 20 Airbus A350s

Air China has placed an order for 20 Airbus A350-900s, worth about $6.54 billion at list prices. However, the state-owned carrier said it has been given a “price concession” from Airbus, following negotiations. The wide-body aircraft are scheduled for delivery between 2020 and 2022. Air China has the option of converting five A350-900s to the larger -1000 variant.  

FlightGlobal | Related Air China to fly Shanghai-London route as Beijing eases restrictions – Reuters



EasyJet Launches Flying Library Scheme

EasyJet will launch its Europe-wide summer in-flight library scheme on July 15, with over 60,000 books stocked on more than 300 aircraft. The low-cost carrier partnered with HarperCollins Children’s Books to put the titles in the seatback pockets of flights departing from destinations in the UK. “We hope that the millions of passengers who fly with us this summer enjoy sharing a story or two from our unique in-flight lending library,” said Tina Milton, director of Cabin Crew at easyJet.

easyJet | Related See It, Book It: easyJet Taps Instagram Travel Inspiration – APEX Media



Air Seychelles Set to Launch Wireless IFE

Air Seychelles’ new wireless in-flight entertainment system will launch in early August on board its fleet of Airbus A320s. The seyStream system will be refreshed every two months and will include movies, TV shows, music, destination-based content, information regarding the airline’s fleet and network, ancillary services available for booking and other airline information.   

Inflight Online | Related Air Seychelles selects AirFi to offer new wireless streaming in-flight entertainment experience – Air Seychelles



Virgin Australia Partner Sells Stake in Velocity Frequent Flyer Program

Virgin Australia’s partner in its Velocity Frequent Flyer scheme plans to sell its 35% stake in the program. Hong Kong-based Affinity Equity Partners paid $234 million in October 2014 for its stake in the Velocity program. Virgin said in a statement that it remains committed to the long-term growth of the Velocity business and expects to remain the majority investor.

Australian Business Traveller | Related Virgin Atlantic To Partner With Virgin Australia – Simple Flying





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Association News

APEX EXPO Explores Ways to Drive Ancillary Revenue

With airlines investing more time and money into enhancing the passenger experience, cultivating an attractive ROI is becoming increasingly important. APEX EXPO will dedicate an entire track session to driving ancillary revenue to help attendees find reasonable solutions. Sessions in this track will outline opportunities for ROI throughout the entire travel thread, while also addressing technical solutions and personalization. Register today to be a part of the conversation.



Spafax is looking for a passionate individual with a strong interest for entertainment, technology and aviation to join our team. The Account Manager has overall responsibility for all aspects of content delivery to the airline account: leveraging a thorough understanding of the airline's commercial and strategic objectives, fleet plans, and competitive positioning. Click here for the full job description.
> Account Manager - Spafax Atlanta, GA, USA


> Quote of the Day


"The essence of style is a simple way of saying something complex."

Giorgio Armani


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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