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August 27, 2019




Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] JAL Readies for Inbound Tourism Influx With New Cabin Design by Tangerine

With the upcoming Rugby World Cup beginning in September and the Summer Olympics next year, the number of foreign tourists in Japan is expected to surge. The country’s flag carrier will meet demands for domestic travel with a new fleet of Airbus A350 XWBs – the first of which, an A350-900, is slated to fly on September 1, with a new cabin design by London-based design firm tangerine. APEX Media spoke to tangerine's Yuichi Ishihara and Matt Round about their work on the A350 interiors.

APEX Media | Related [PHOTOS] JAL Reveals Airbus A350 Cabin Interior – APEX Media



Safran to Showcase Upgraded RAVE IFE at APEX EXPO

Safran Passenger Innovations plans to exhibit new products, including the RAVE ULTRA series of 4K displays, at APEX EXPO, taking place September 9 to 12 in Los Angeles. “APEX allows us to demonstrate our entertainment technology leadership and new corporate identity as Safran Passenger Innovations,” said Harry Gray, the company’s vice-president of Sales. “The essence of our company remains the same, bringing innovation and leading ideas to the in-flight entertainment market.”

PAX International | Related REGISTER FOR APEX EXPO



Spirit Airlines Customers Will Soon Be Able to Book Flights Via WhatsApp

Spirit Airlines customers will be able to book flights using WhatsApp starting next month. The new service is powered by LivePerson, an artificial intelligence messaging solution, and can also deliver travel updates to Spirit customers and allow them to add a bag to their reservation. “We launched this service to better connect with our guests, both domestically and abroad, as many have told us they would rather communicate on a familiar and convenient service like WhatsApp,” said Bobby Schroeter, the airline's vice-president of Marketing and Sales.

Airways Magazine | Related KLM’s Family Updates Service Tells Those at Home “WhatsApp” – APEX Media



Air Canada’s Transat Acquisition to Face Public Interest Assessment

Air Canada’s planned acquisition of Transat AT will face a competition probe before it can be completed. Marc Garneau, Canada’s Minister of Transport, said that a public interest assessment on the deal will be conducted with input from the federal competition commissioner. Garneau said the government has until May 2, 2020, to complete the assessment. The acquisition will also require regulatory approval by the European Commission.

CBC News | Related Transat shareholders approve Air Canada takeover, deal now in regulators' hands – CBC News



BA Mistakenly Told Thousands of Customers That Their Flights Were Canceled

British Airways pilots are planning to strike on September 9, 10 and 27, but on Friday, the airline told customers who booked flights on other days that their flights had been canceled. The airline received 38,000 calls in the first 24 hours and the confusion generated 33,000 tweets during the same period. BA released a statement on Sunday saying: “We are sorry that some customers received an email in error to say that their flight had been canceled on non-strike days.” It added, “We emailed all those customers within a few hours to clarify that their flight will go ahead as planned.”

The New York Times | Related British Airways strike: Passengers angry at airline "silence" – BBC News



Iberia Launches a Home Baggage Collection Service

Iberia launched a service to allow customers to have their baggage collected from a home address and checked in before they arrive at the airport. The “Bag on Board” service is initially available for customers who live in Barcelona and Madrid and costs €15 for the first piece of luggage and €5 for each additional item. Customers can book the service online or by telephone and can track their luggage via real-time email or SMS updates.

Business Traveller | Related AirPortr and American Airlines Team Up to Reduce Bag Drop Congestion – APEX Media



40 Success Stories: When Thales Innovated With Its AVANT IFE Portfolio

Thales was the first to market with an Android-based in-flight entertainment solution. “By using the Android platform […] we were able to tap into a network of third-party developers already designing apps for smartphones, and integrate them directly to the seatback,” explained Tudy Bedou, chief technology officer, Thales InFlyt Experience. The 40 Success Stories campaign celebrates APEX members’ most significant achievements in the lead-up to the 40th anniversary of APEX EXPO this September. Click below to register for APEX EXPO.






Taking off from Osaka International Airport. Captured by @soyokaze4112 (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

From CO2 compensation to special treat - KLM offers sustainable chocolate in WBC

KLM Newsroom @KLM_press


Association News

Make Lasting Connections at APEX EXPO

APEX EXPO provides the perfect meeting ground for the inception of business relationships and lasting friendships, like those mentioned in these stories shared by our members. Create your own networking opportunities by attending this year’s conference, happening 9-12 September in Los Angeles. Tickets are limited – register today!


Don’t Miss the Dynamic Content and Connectivity Session at APEX EXPO!

As bandwidth to the aircraft increases, both the quality of connectivity and the ability to offer viable video streaming experiences to passengers is becoming a reality. During this breakout session on Thought Leadership Day at APEX EXPO, BBC World News head of Insight Hamish McPharlin, and Stellar Entertainment director of Partnerships Amanda Walsh for a deeper look at how new delivery paths can enable dynamic content delivery alongside connectivity.


40 Success Stories

     The World Airline Entertainment Association (WAEA) – now the Airline Passenger Experience (APEX) Association – held its first annual conference in 1979. This year’s event, now known as APEX EXPO, will mark the 40th anniversary since its inception. To celebrate reaching this milestone, we’re looking back at the most significant achievements of APEX members over the past 40 years. Thank you to Inmarsat for supporting this campaign!



The Account Manager has overall responsibility for all aspects of content delivery to the airline account: leveraging a thorough understanding of the airline's commercial and strategic objectives, fleet plans, and competitive positioning. The Account Manager works closely with Acquisitions to recommend appropriate content strategies for Movies, TV and Audio programming and with Operations to ensure timely delivery. Click here for the full job description. Click here
> Account Manager - Spafax Costa Mesa, CA, USA

The Client Account Director serves as the primary business contact for this key North American client and is a strategic account leader responsible for client excellence. The role additionally requires an understanding of what is trending in content and culture, a creative mindset and ability to deliver fresh ideas on ways to improve the customer experience through IFEC, as well as an affinity for technology. Click here for the full job description. Click here
> Client Account Director - Global Eagle Entertainment, Inc. Irvine/L.A./Chicago


> Quote of the Day


“A good leader is always learning. The great leaders start learning young and continue until their last breath.”

Bill Walsh


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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