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August 28, 2019




Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] LATAM Unveils Premium Business Cabin on Retrofitted Boeing 777

LATAM Airlines unveiled a new business-class cabin on board its newly retrofitted Boeing 777. It’s the first of 200 aircraft that the South American carrier will reconfigure over the next two years as part of a $400-million cabin renovation project. The new Premium Business cabin features lie-flat seats with direct-aisle access, with configurations available for both couples and individuals. Panasonic Avionics 18-inch in-flight entertainment displays have also been installed in each seat.

Executive Traveller | Related [PHOTOS] PriestmanGoode Unveils New LATAM Cabin Interiors – APEX Media



El Al Hosts E-Gaming Tournament at 35,000 Feet

El Al invited Israeli gamers and YouTubers to participate in a gaming tournament on board a flight from Tel Aviv to London. Four gamers competed against each other on Nintendo Switch consoles, across a variety of titles. Tens of thousands of viewers tuned in to watch live coverage of the tournament, which was broadcast on YouTube, Facebook and gaming websites like Twitch via El Al’s Viasat in-flight connectivity.

The Jerusalem Post | Related Southwest Switches it Up With Surprise Nintendo-Themed Flight – APEX Media



Virgin Australia to Cut 750 Jobs

Virgin Australia announced it will cut 750 jobs as part of a restructuring plan that will also include dropping unprofitable routes. The decision came after the Australian carrier posted a “disappointing” full-year loss of $236 million on Wednesday, which it blamed partly on increased fuel prices and the weak Australian dollar. The majority of the job losses will be borne by staff at Virgin Australia’s headquarters in Brisbane.

The Guardian | Related Virgin Australia Launches "Operation Rightsize" – Executive Traveller



Airlines Risk Regulation Unless Significant Environmental Progress Is Made, SAS CEO Warns

Scandinavian Airlines’ CEO, Rickard Gustafson, said he expects governments to impose more stringent environmental regulations on airlines unless the industry makes substantial progress in reducing its carbon footprint. Speaking on an earnings call, Gustafson said that if the aviation industry failed to “articulate a trustworthy roadmap towards a more sustainable industry” then the risk of political intervention and regulation would be “significant.”

Skift | Related Going Green: Airlines Roll Out Eco-Friendly Initiatives on World Environment Day – APEX Media



China’s Fosun Tourism Agrees to Thomas Cook Rescue Deal

Thomas Cook said it reached a rescue deal with Fosun Tourism, an existing Chinese investor and the largest shareholder in the world’s oldest tour operator. The agreement will see Fosun take control of the business at the expense of other shareholders. The Chinese group will invest $550 million in return for a 75% stake in Thomas Cooks’ tour business and 25% of its airline.

BBC News | Related Thomas Cook Creditors Back $1.1 Billion Fosun-Led Rescue – Bloomberg



Boliviana de Aviacion Receives Government Funds to Buy Airbus A330s

Bolivia’s government announced a $17.5-million cash injection into Boliviana de Aviacion (BoA), the country’s state-owned carrier. The money will be used to speed up the replacement of the airline’s Boeing 767s with Airbus A330s. “[BoA] has been profitable for the last nine years, so this money is not for compensating losses, which do not exist, but to fund our fleet renewal and internal restructuring,” said Hugo Estrada, BoA's chief commercial officer. The first A330 will arrive in December, followed by a second in June 2020. Estrada said the total number of A330s is “still under discussion.”

FlightGlobal | Related American Airlines ends flights to Bolivia – Business Traveller



40 Success Stories: When JetBlue Made Sure the Cabin Was in Mint Condition

JetBlue launched Mint, a premium product for the US transcontinental market, on board its Airbus A321 aircraft in June 2014. Since then, Mint has gone from strength to strength, with the carrier now developing a transatlantic version for flights between the US and Europe. The 40 Success Stories campaign celebrates APEX members’ most significant achievements in the lead-up to the 40th anniversary of APEX EXPO this September. Click below to register for APEX EXPO.






LOT Polish Airlines Boeing 787. Captured by @julius__aviation (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Today we celebrate all of the women on the Yahsat team who set a shining example in their fields of expertise and in the UAE - #EmiratiWomensDay #Yahsat #IconsOfTolerance.

yahsat @yahsatofficial


Association News

APEX EXPO Will Host a Can’t-Miss Night of Networking at Conga Room!

APEX networking events have long been a hub for relationships to be made and strengthened such as those mentioned here. Look back on four decades of APEX EXPO at the Conga Room on 11 September. Celebrate EXPO over the years with fellow attendees over champagne, hors d'oeuvres and music. Special thanks to SmartSky Networks for sponsoring this event. Register today to secure your place!


APEX EXPO Brings In a Record Number of CEO Speakers

On Monday 9 September, join as a record number of CEOs representing the world's leading airlines share their perspectives on how to shape and advance the airline passenger experience during the Thought Leadership Conference. Discover who will be in attendance here.


Learn More About Data Analytics During Thought Leadership Day

     During the “Data Analytics to Drive Content Selection” breakout session at APEX EXPO, Lufthansa Systems' chief consultant, Content and Media Strategy, Michael Childers, will moderate a panel of experts as they discuss data-driven dynamic content in IFE. To learn more about the track sessions at APEX EXPO, click here.



The Client Account Director serves as the primary business contact for this key North American client and is a strategic account leader responsible for client excellence. The role additionally requires an understanding of what is trending in content and culture, a creative mindset and ability to deliver fresh ideas on ways to improve the customer experience through IFEC, as well as an affinity for technology. Click here for the full job description. Click here
> Client Account Director - Global Eagle Entertainment, Inc. Irvine/L.A./Chicago


> Quote of the Day


"The hardest thing to see is what is in front of your eyes."

Johann Wolfgang von Goethe


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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