No Images? Open in Browser

September 12, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Touch Inflight and CastLabs Form JV to Deliver IFE Content From ABOVE

Touch Inflight Solutions and castLabs have formed a joint venture to partner on a cloud-based platform that performs the encoding, storage distribution and delivery of video and metadata. Called ABOVE, the platform aims to solve many of the inefficiencies of delivering in-flight entertainment content to airlines by applying over-the-top market best practices. Touch Inflight founder and managing director, Joe Carreira, said that castLabs’ previous work with Lufthansa Systems’ BoardConnect solution convinced him of “the efficiencies and drastic cost and timeline reductions that ABOVE can bring to the whole industry.”

APEX Media | Related How TAP Portugal Uses Touch’s Data Analytics Tool to Make Decisions About IFE Content – APEX Media



Ethiopian Airlines Adds In-flight Wi-Fi to Airbus A350s

Ethiopian Airlines has rolled out in-flight Wi-Fi across its Airbus A350 fleet. The African carrier said the satellite Ka-band connectivity is currently available on 10 of its 12 A350-900XWB aircraft and that the service will be expanded to other long-haul aircraft in the future. Pricing is per megabyte, with 100MB costing $10 or 4,000 frequent flyer miles, and 200MB costing $20 or 8,000 miles. “The launch of the onboard Wi-Fi Internet is part of our relentless efforts to further add to passengers’ comfort keeping pace with the technology of the day,” said Ethiopian Airlines CEO Tewolde GebreMariam.

Business Traveller | Related Ethiopian Airlines Integrates Alipay Into Mobile App – APEX Media



Aeroméxico and Formia Lift the Curtain on New Etro-Branded Amenity Kits

Formia yesterday unveiled new amenity kits that will be flying on board Aeroméxico’s long-haul business-class cabins this autumn. They feature skincare items, an extra-large sleeping mask and interior lining all donning the signature paisley-patterned fabric of Italian luxury fashion house Etro. The partnership marks the first time Etro amenities are available on board an airline in the Americas. Also in the kits are a pair of slippers, mouthwash and an Aeroméxico-branded notebook from Chicago-based stationery brand Field Notes.

APEX Media | Related Turkish Airlines Revamps Range of Amenity Kits – APEX Media



Spafax Delivers Anime IFE Content to LATAM Airlines

LATAM Airlines will become South America’s first carrier to offer anime content as part of its in-flight entertainment (IFE) content selection. The airline’s content provider Spafax partnered with Toei Animation, a pioneer of Japanese animation, and Televix Entertainment, a distributor that specializes in animation and anime. The new anime channel is launching this month and passengers will have access to 10 hours of IFE content, including titles such as Captain Tsubasa, Robotech, Saint Seiya, Digimon, Dragon Ball Z, Mazinger Z, Bleach, Naruto, Nadja, Beyblade and Sailor Moon.

APEX Media | Related Spafax Profile Extends the In-Flight Experience to Airport Lounges – APEX Media



BBC Global News Study Suggests Travelers Willing to Pay More for Live TV

The results of new research into the global appetite for in-flight connectivity and Live TV were announced on Monday at APEX EXPO. The study, called Slipstream, was commissioned by BBC Global News and conducted by independent research consultancy MTM. The findings show that almost two-thirds (63 percent) of regular travelers consider access to Wi-Fi in flight important when booking, with 69 percent saying it would significantly improve their in-flight experience. Over half of those surveyed said they would happily pay five percent on top of their standard fare for Live TV in flight, with one-third prepared to pay an additional 20 percent.

APEX Media | Related 40 Success Stories: When BBC Radio International Made Waves In the IFE Market – APEX Media



Salty, Sweet and Sustainable at IFSA EXPO 2019

The biggest trend at IFSA this year had less to do with the food or drink products on offer, but rather how they were made. Suppliers went out of their way to highlight their behind-the-scenes efforts to keep their products healthy, delicious and above all else, eco-friendly. Some of the vendors showcasing in-flight catering options with a sustainable edge included alter eco, Sevillo Fine Foods and Emmi Roth. “The influx of technology has a lot to do with why people care so much more about what they eat right now … I think passengers want to know what they’re eating is being made by people who love to do it and who make sure that it’s good, not just for people, but for the world,” said Emily King, marketing specialist at Emmi Roth.

APEX Media | Related IFSA Makes Positive Steps Regarding FSMA Legislation – APEX Media



AirAsia and ROKKI Go Bollywood With Eros Now-Branded Microsite

Eros International has partnered with ROKKI, AirAsia’s in-flight Wi-Fi service provider to offer a host of free EROS Now content as well as an EROS Now-branded microsite, which will allow passengers to sample a selection of Bollywood content in the air. Passengers will also receive a voucher offering a discounted one-month subscription to EROS Now’s premium service on the ground. "By partnering with ROKKI, AirAsia’s in-flight Wi-Fi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies,” said Rishika Lulla Singh, Eros Digital.

APEX Media | Related Eros Now Channel Brings Bollywood to British Airways – APEX Media





SWISS Boeing 777 returning to ZHR. Captured by @behindthafence (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

During which term were there the most women on the AEA/WAEA/APEX Board of Directors? The answer is in the 40th anniversary issue of APEX Experience magazine! #APEXEXPO40Quiz #APEXEXPO #APEXEXPO40

APEX @theAPEXassoc


Association News

The APEX Cool Award Targets Inflight Media Digital

Driven by unique solutions that give advertisers the ability to target a specific onboard audience, Inflight Media Digital (IMD), has been named the winner of the 2019 APEX Cool Award. “I’m very proud and honored,” said Jean-Marc Chevassus, CEO of IMD, part of the IMM International Group. Working with in-flight entertainment and connectivity providers, IMD helps advertisers precisely target the traveling audience, delivering an onboard campaign that can consist of video ads, interstitials or classic website display ads.


Flash Back With the 40th Anniversary Issue of APEX Experience Magazine

To celebrate the 40th anniversary of APEX EXPO, we published a special edition of APEX Experience magazine that flashes back to the association’s humble beginnings, acknowledges the tireless work of its board members over the years and unpacks the logistics of networking on the show floor and dance floor. If you didn't get a copy at APEX EXPO this year, you can read it online here.


In Pictures: The APEX EXPO Networking Party

Click here to see photos from the APEX EXPO networking party, sponsored by SmartSky Networks. Thank you to everyone who came along to the Conga Room at L.A. Live to toast to the 40th year of the conference.


> Quote of the Day


"We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort."

Jesse Owens


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.