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September 19, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] SAS Reveals a Brand-New Identity and Livery

Scandinavian Airlines unveiled a new livery and visual identity. The new paint job features the acronym SAS on the front half of the fuselage in silver typeface against a white background, replacing the words Scandinavian Airlines on the previous livery. The engines and wings feature shades of gray and a dark blue stripe, while the tail and rear section of the fuselage are also painted in the same shade of dark blue. The first aircraft to feature the new livery will be SAS’ new Airbus A350s and A320neos, with the airline’s entire fleet expected to feature the new colors by 2024.

Business Traveller | Related Rooting for a Cause: SAS Puts Sustainability at the Forefront of Cabin Experience – APEX Media



[VIDEO] Volantio Explains Its Solution for Overbooked Flights

At World Aviation Festival 2019, APEX Media director Maryann Simson interviewed Volantio CEO Azim Barodawala about the company’s ongoing journey toward becoming “the largest global secondary marketplace for airline seats.” Using Volantio's Yana platform, airlines can incentivize flexible travelers booked on high-demand flights to switch to lower-demand flights ahead of time using personalized offers, thereby optimizing network capacity and revenue.

APEX Media | Related Industry Visionaries: A Spotlight on Some of the Brightest Minds in Aviation – APEX Media



Technology Not Ready to Support Free In-Flight Wi-Fi Bandwidth Demand, Says Delta CEO

Delta Air Lines CEO Ed Bastian said a two-week test in May whereby the airline offered free Wi-Fi to passengers via Gogo’s in-flight connectivity system demonstrated the technology is not ready for a substantial increase in usage. “There were some successes,” Bastian said during the Skift Global Forum in New York City. “There were some things we found out that we hoped not to find out, in terms of the work needed until we can go for free.” He said that he expects Delta will offer complimentary Wi-Fi once Gogo makes it practical, adding that the connectivity provider has “dramatically improved” the performance of its onboard connectivity system.

Skift | Related Delta CEO Ed Bastian Says PaxEx Investment Pays Dividend – APEX Media



[PHOTOS] LATAM Unveils Star Wars-Themed Livery

LATAM Airlines unveiled a Star Wars-themed livery on one of its Boeing 777s in celebration of the opening of the Star Wars: Galaxy's Edge-themed area located within Disney’s Hollywood Studios at Walt Disney World Resort in Orlando, which opened to the public on August 29. The livery was designed by Disney’s creative team in collaboration with Lucasfilm and features a stormtrooper on the tail. Starting in October, the aircraft will fly from LATAM’s hub at São Paulo–Guarulhos International Airport to Orlando and other international destinations including Miami, Madrid, Frankfurt and Paris.

Travel Pulse | Related Spafax Delivers Anime IFE Content to LATAM Airlines – APEX Media



Emirates Celebrates Oktoberfest With Bavarian Fare

To celebrate Oktoberfest, Emirates will be treating passengers on flights between Dubai and Germany to Bavarian specialties. First- and business-class passengers will be able to enjoy Paulaner beer alongside gingerbread hearts, pretzels with sweet mustard, and sandwiches in the onboard lounge of the Airbus A380. Meals will include traditional dishes such as Nuremberg chicken sausages, mashed potatoes, sour cabbage and more. In economy class, passengers will have a choice between beef with caraway sauce and knöpfle or Nuremberg sausages with sauerkraut.

PAX International | Related Emirates Launches In-Flight Entertainment Playlist Syncing Option Via App – APEX Media



Airbus Predicts the Number of Aircraft in the Skies Will Double by 2038

The number of commercial aircraft flying will more than double in the next 20 years, according to Airbus’ newly published annual 20-year General Market Forecast. Executives at the European aerospace manufacturer stated that aviation growth had proved resilient despite economic and geopolitical uncertainty. Airbus says global passenger air traffic will grow because of rising household incomes, deregulation and favorable demographic changes. According to the forecast, airlines are expected to order 39,210 new aircraft in the next two decades.

The Guardian | Related [VIDEO] Airbus Begins Testing Tomorrow’s IoT Technologies on Board Flying Lab – APEX Media



Free Text Messaging on Connected Flights With RebelRoam’s Flightful App

RebelRoam, a provider of onboard Wi-Fi traffic optimization, has launched an app that enables passengers to use iMessage, WhatsApp and Facebook Messenger for free. To access the complimentary service, passengers log on to the Flightful app to connect to an aircraft’s Wi-Fi, activating data-encrypted messaging. Passengers may also upgrade their connection to full Internet access for $1. Flightful is currently in closed beta testing.

Inflight Online | Related RebelRoam to Launch App Enabling Airlines to Offer Free In-Flight Messaging – APEX Media





Stormy clouds above Glasgow. Captured by @egpf.spotter (via Instagram)

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> Tweet of the Day

In the latest issue of @theAPEXassoc Magazine, @davebart was named as one of the brightest minds in aviation for his work on #Wellness 🍃. His vision is that tomorrow’s passengers will leave the plane feeling even better than when they boarded. More here:

Panasonic Avionics @PanasonicAero


Association News

Network With the Region's Top Aviation Leaders at FTE-APEX Asia EXPO

Don’t miss an unforgettable evening overlooking Shanghai’s iconic skyline. Enjoy the sights and sounds of the city while tasting local fare and sipping cocktails with delegates from around the world. Thank you to our sponsor, Images in Motion. Register now!


Join Industry Leaders and Tech Experts at APEX TECH!

APEX TECH provides a crucial forum to discuss ongoing special projects of the APEX Technology Committee, which sets airline industry specifications and standards focused on applying new technologies to the passenger experience. Register today.


> Quote of the Day


"Be silly. You're allowed to be silly. There's nothing wrong with it."

Jimmy Fallon


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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