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October 2, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Airbus Opens Automated A320 Fuselage Assembly Line in Hamburg

Airbus officially opened its structural assembly line in Hamburg for A320 aircraft. The highly automated facility includes 20 robots and will focus on manufacturing sections of the fuselage for A321LRs fuselage. “By embracing some of the latest technologies and processes, Airbus has begun its journey to set new standards in A320 family production,” said Michael Schoellhorn, Airbus’ chief operating officer. “Given the enormous success of the A320 family and the order backlog, we are taking the necessary steps to ensure our production system can match the excellence of our products.”

Airways Magazine | Related Airbus Opens Customer Definition Centre for A320 and A330 – APEX Media



Does BA’s Virtual A350 Club Suite Reveal a Future for How Airlines Use VR?

Neutral Digital is exploring new areas of an airline’s passenger and crew experiences to bring into virtual reality, including seat interactions in CGI for travelers and training facilities for staff. The company most recently worked with British Airways on a virtual visualization of its Airbus A350 Club Suite to entice travelers to upgrade their seat. According to Neutral Digital growth strategist Dan Bambridge, VR fills the gap between when something is a concept and an actual product. “When you don’t have any sort of physical mockup, then building something in VR allows you to experience what it’s going to feel like before it actually exists,” he said.

APEX Media | Related APEX in Profile: Greg Caterer, Neutral Digital – APEX Media



Etihad Vibes With Retail inMotion for Shopping Guide Relaunch

Etihad Airways launched a new lifestyle shopping guide called Vibe to replace its Boutique catalog. Developed by Retail inMotion in collaboration with publishing house Identity, the new shopping guide will be available in print and via the airline’s in-flight entertainment system. “We are enormously excited to launch Vibe... Our market research has shown that the old model of in-flight catalogs is outdated,” said Jamal Al Awadhi, Etihad’s vice-president of Product and Guest Experience.

Inflight Online | Related Etihad Airways Offers Array of Service Options So Passengers Can Choose Their Own Adventure – APEX Media



“Flight Shame” Movement Could Cut Future Passenger Air Traffic Growth

Expected growth in passenger numbers could be halved because travelers are beginning to turn their backs on air travel due to environmental concerns, according to a study by Swiss bank UBS. One in five of the 6,000 people (21%) surveyed had cut the number of flights they took over the last year because of aviation’s environmental impact. UBS estimates such a trend could reduce the number of smaller aircraft that airlines order from Airbus and Boeing by 110 each year.

BBC News | Related Reduce, Reuse, Recycle: In-Flight Service and the “Greta Effect” – APEX Media



FRA Tests Self-Guiding, Luggage-Holding Robot

Italian manufacturer e-Novia’s self-guiding robot, Your Autonomous Pony Express (YAPE), has undergone a five-day trial at Frankfurt Airport. Passengers interacted with YAPE using a smartphone app before placing their cabin bags in the robot’s luggage compartment and letting it guide them to their gates using an integrated navigation system. In the next phase, e-Novia says YAPE will interact autonomously with passengers. The trial is a result of airport operator Fraport testing new ways to improve the passenger experience while reducing staff workload.

Passenger Terminal Today | Related Programmed to Care: Can We Trust Robots With Our Feelings? – APEX Media



LATAM Merges Loyalty Schemes Into One Program

LATAM announced a new frequent flyer program to integrate its previous schemes in Brazil and Paraguay into a single one for all its customers. The South American carrier said it will focus on allowing members of the new LATAM Pass program to redeem miles for flight tickets and pay for products through Amazon. LATAM Pass members will also be able to earn miles when making reservations via and

Business Traveller | Related Spafax Delivers Anime IFE Content to LATAM Airlines – APEX Media



SmartSky Adopts Fieldforce’s Cloud-Based Platform

Fieldforce has deployed its cloud-based network and asset management platform to support the rollout of SmartSky Network’s air-to-ground connectivity service. The Fieldforce platform has been customized to meet the requirements of the company’s ATG in-flight connectivity network and help manage its ground assets and aircraft based radios. “We are two years into our partnership with Fieldforce and this has enabled us to completely digitize our asset management and field operations activities,” said Haynes Griffin, SmartSky chairman and CEO.

Business Wire | Related SmartSky Enters Final Phase of Next-Gen ATG Network – APEX Media





From Changi to London. Captured by @djspotter (via Instagram)

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You had 100 years to study... for the big KLM100 quiz 📘

Royal Dutch Airlines @KLM


Association News

APEX TECH Covers The Future of Tech

APEX TECH continues to provide forward-thinking thought leadership and this January conference is no exception. Join the APEX Technology Committee as it discusses timely topics such as maximizing revenue and results from new passenger technology and connectivity to the cloud and beyond. Register here to secure your seat.


> Quote of the Day


"I do not need a trophy to tell myself that I am the best."

Zlatan Ibrahimovic


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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