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November 1, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Aviation X Lab Invites Startups to Enter Its First Challenges

The Aviation X Lab, an incubator aimed at creating the next era of air travel, has been unveiled in Dubai and is inviting startups to enter its first two challenges – to significantly reduce the amount of CO2 per passenger kilometer and to rethink the airport model to accommodate the growing number of passengers. Working in cycles of 12 months, the incubator will bring a number of teams to Dubai to develop prototypes, before shortlisting four teams that will pitch to investors and venture capitalists for additional funding. Long-term partners of the Aviation X Lab include Airbus, Collins Aerospace, Emirates, GE Aviation and Thales. 

Emirates | Related Panasonic Opens First Innovation Studio Near Silicon Valley – APEX Media



British Airways Joins UK Government’s Travel Inclusivity Campaign

British Airways (BA) is partnering with the UK government to help make travel easier for people with disabilities. It’s the first airline to take part in the Department for Transport’s “It’s Everyone’s Journey” initiative, which seeks to create a more considerate travel environment across various methods of transportation, including air, rail, and bus. “British Airways is committed to creating an environment that is inclusive and makes it easier for more than half a million disabled customers who travel with us each year,” said Carolina Martinoli, BA’s director of Brand and Customer Experience.

APEX Media | Related 40 Success Stories: When Bluebox Broadened Access to IFE – APEX Media



Trans States Holdings Cancels SpaceJet M90 Order

Trans States Holdings, the parent company of US-based Trans States Airlines, Compass Airlines and GoJet Airlines, has canceled an order for up to 100 Mitsubishi SpaceJet aircraft. The company had a firm order for 50 of the 88-seat SpaceJet M90, and purchase options for a further 50. Mitsubishi said in a statement that the decision was made because the larger M90 variant does not comply with union scope clauses in the US, which limit regional aircraft to 76 seats. When the order was initially made in 2009, the company expected the scope clause restrictions would be loosened, but this has not materialized.

ATW Online | Related Mitsubishi Aircraft Corporation to establish itself in Quebec – Aerospace Manufacturing



Lie-Flat for All: SIA Completes Australian Fleet Renewal

All Singapore Airlines flights to and from Australia now feature lie-flat seating in business class, after the airline completed a multiyear fleet renewal of its Australian network this week, upgrading to Boeing 787-10 and Airbus A350 aircraft. “This level of product consistency across the region is something we are very proud to deliver and reinforces our longstanding commitment to the Australian and New Zealand markets,” said Philip Goh, regional vice-president, Singapore Airlines. 

Executive Traveller | Related Singapore Airlines and Malaysia Airlines collaborate to accelerate revenue – The Drum



VietJet Air Orders 20 Airbus XLR Aircraft

VietJet Air has made a firm order for 15 Airbus A321 Xtra Long Range (XLR) aircraft and converted five of its existing A321neos on order to the XLR variant. VietJet has ordered a total of 186 A320 family aircraft, 60 of which have been delivered. “We are proud of operating one of the world’s youngest Airbus fleets with an average age of only 2.7 years and this has contributed greatly to VietJet’s success over the past years,” commented Nguyen Thi Phuong Thao, the carrier’s president and CEO. “Following the signing of this contract, the new A321XLR will be the perfect upgrade to VietJet’s fleet as we look to grow our international flight network.” 

Airways Magazine | Related Vietnamese carriers VietJet, Bamboo sign deals for 110 Boeing jets – CNBC



SWISS’ Warm Welcome for Weekday Travelers

Swiss International Air Lines has opened a new lounge at Zurich Airport to accommodate the busier traffic of weekday Schengen departures. Designed to share Swiss culture with visitors, Alpine Lodge features the work of local artisans in its architecture, furniture, textiles, toiletries and more. The lounge has a capacity of 96 people, with a large communal table and private areas for relaxation. The less-is-more aesthetic is echoed in the reduction of plastic and waste throughout the lounge. Alpine Lodge replaces the old first-class lounge in Terminal 2 at ZRH.

The DesignAir | Related Mumbai Airport to Go 100% Plastic-Free – Business Traveller



Japan’s Gaming Culture at the Forefront of ANA’s Latest Marketing Campaign

In the latest edition of All Nippon Airways’ “Is Japan Cool?” campaign, the airline highlights Japan’s gaming culture in an interactive microsite. The experience is “gamified,” reproducing the image resolution and audio from games over four decades, starting from the 1980s, to entertain and educate website visitors about Japan’s rich gaming history. Users are also able to watch interviews with prominent gaming experts, developers and creators. Is Japan Cool? began in 2012 to promote tourism in Japan. Past themes include craftsmanship, ramen and washoku (traditional Japanese food).

Inflight Online | Related Is Japan Cool? – All Nippon Airways





AirAsia Japan at Chubu Centrair International Airport📸. Captured by @kokikuma_photolife (via Instagram)

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> Tweet of the Day

I’ll be honest, this content and hardware has sold me on #VR after many years of “ get that nauseating headset away from me”. 😂 @neutraldigital has worked with @AirCanada @cathaypacific @British_Airways & more. #PaxEx #traveltech #airlines @theAPEXassoc

Maryann Simson@JetwayMJ


Association News

Join the BEST Conversation in Airline Technology

In January, the future of technology and the elevation of airline passenger experience meet for APEX TECH. The two-day show features the brightest minds in the industry to discuss the latest topics in the industry. Early bird rates are available now. Want to keep up with the latest happenings on APEX TECH? Keep checking the conference schedule for the most up-to-date information.



Accurate and timely POs and Status Grids
Working within the latest Spafax process as IT development progresses
Ordering of content and monitoring delivery of files to integrators
Creation of status grids for AVOD systems Generation of filenames
Click here for the full job description.
> Operations Coordinator - Spafax Airline Network Ltd

Metadata entry for assigned accounts
Working within the latest Spafax process as IT development progresses
Various aspects of collation, entry, quality control and submission of metadata for multiple airlines and systems as assigned
Click here for the full job description.
> Metadata Coordinator - Spafax Airline Network Ltd


> Quote of the Day


“Beginning is not only a kind of action, it is also a frame of mind, a kind of work, an attitude, a consciousness.”

Edward Said


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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