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November 20, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Norwegian Appoints Jacob Schram as Chief Executive

Jacob Schram has been announced as the next chief executive of Norwegian, replacing Bjorn Kjos, who stepped down in July. Geir Karlsen, who has been occupying the role of acting chief executive, will support Schram as chief financial officer and deputy chief executive. Commenting on his appointment, Schram said, “My main focus will be to bring the company back to profitability and fortify the company's position as a strong international player within the aviation industry.” He led the listing of Statoil Fuel & Retail in 2010 and, after its acquisition in 2012, served as group president for Europe until 2018.

FlightGlobal | Related Norwegian taps investors for extra cash for second time this year – Financial Times



Four Companies Collaborate on Human-Centric Lighting Solution

Schott, jetlite, Etihad Engineering and Lufthansa Technik have signed a letter expressing their intention to cooperate further on bringing a human-centric lighting solution to market. The solution will combine Schott's HelioJet LED cabin illumination technology with jetlite's intelligent automation software, which will be integrated into Lufthansa Technik's “nice” cabin lighting control system. The plan is for the technology to calculate and execute the optimum illumination sequence for any flight route or any other desired lighting choreography without cabin crew intervention. A first impression of the human-centric lighting solution was shown at Etihad Engineering's display at the 2019 Dubai Airshow.

Lufthansa Technik | Related Silver Atena and jetlite to Unveil Automated Cabin Lighting System at AIX – APEX Media



AirAsia Launches Kuala Lumpur–Tokyo Route With Onboard Wi-Fi

AirAsia marked the launch of its Kuala Lumpur–Tokyo Narita route by announcing high-speed Wi-Fi on board the Airbus A330 operating the flight – the first aircraft type from the airline to be equipped with in-flight connectivity. The maiden flight took off early today with a send-off from AirAsia X Malaysia CEO Benyamin Ismail and the airline’s Fun Team at Kuala Lumpur International Airport 2. Passengers will be able to stream videos and connect on social media, while BIG members on the flight were treated to a complimentary 10 MB Internet plan.

AirAsia | Related AirAsia expands offering to included other airlines on – AirAsia



AA Partners With James Beard Foundation on Exclusive Dishes

American Airlines has announced a multiyear partnership with the James Beard Foundation, which will see award-winning chefs create exclusive dishes for its Flagship First and Flagship Business passengers on board and in its lounges. Sarah Grueneberg of Chicago’s Monteverde Restaurant & Pastificio is the first to develop dishes for the airline, which she said, “channel the classic Italian approach to cooking by focusing on simplicity, great flavors and quality ingredients.” Her creations include a Tuscan kale salad for AA’s Flagship Lounge and an artichoke ravioli or spinach and ricotta rotolo pasta, which will be served on board.

TravelPulse | Related American Airlines switches to email for overbooking notices – Business Traveller



Hawaiian Launches Eco-Conscious Amenity Kits

From November 26, Hawaiian Airlines will provide passengers with a new line of eco-conscious amenity kits developed with local brand Kealopiko. The line is named ‘Ēkaha, Hawaiian for black coral and the bird’s nest fern, both of which feature in the designs. International business-class passengers will receive an airline-branded canvas clutch featuring a coral print and a coconut shell button, while Extra Comfort passengers will receive a natural felt pouch with a wooden tag engraved with the ‘Ēkaha story. The kits feature paper packaging as Hawaiian continues to reduce single-use plastics throughout its operations, as well as a bamboo comb and bamboo toothbrush with charcoal bristles.

TheDesignAir | Related Hawaiian Airlines Surprises Passengers With 90,000 Miles To Mark 90th Anniversary – Forbes



HappyOrNot Helps Airports Face the Reality of Travelers’ Experiences

Currently in use at more than 250 airports, HappyOrNot’s smiley-face kiosks are most commonly found at check-in counters, in-terminal retail outlets, food and beverage areas, immigration checkpoints, airport lounges, washrooms and baggage claim. “Airports today are interested in an overview of the traveler’s end-to-end journey,” says Kirsti Laasio, HappyOrNot’s chief customer experience officer. “By collecting feedback throughout all points of experience, real-time data and insights help the airports to optimize and improve their operations along that journey.”

APEX Media | Related Fix This: Thimus Turns to Biometrics to Tackle the Unreliability of Passenger Feedback – APEX Media



Hahn Air Flies Pax With Blockchain-Enabled Tickets

Using technology from travel distribution blockchain specialist Winding Tree, Hahn Air has flown what it claims to be the first three passengers whose tickets were booked through blockchain on its Dusseldorf­–Luxembourg service. Although Jorg Troester, Hahn Air's head of Corporate Strategy, Industry and Government Affairs, said the company has no plans to issue more tickets via blockchain technology, they wanted to show it could be done. In the future, Hahn Air said it believes using blockchain to book tickets could reduce industry costs and disputes. 

Travel Weekly | Related Blockchain-Based Biometric Pilot Launches for Passport-Free Flights Between Canada and Netherlands – APEX Media





Airport views. Captured by @_i.ilina_ (via Instagram)

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> Tweet of the Day

Have you ever asked yourself how long it takes to create an onboard retail catalogue? It requires *6 months* of work to transform the idea into reality but the result is the perfect business card for @RetailinMotion's OBR program @SunExpress_De. Here's how it's done #makingof

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Association News

APEX TECH Returns to Los Angeles in January!

The city of Los Angeles is known for its perfect weather, diverse population and for being one of the most prominent entertainment capitals of the world. This January, join the APEX Technology Committee along with leading aviation and technology professionals in LA for APEX TECH. Experience two days of thought-leading presentations on innovative technologies from within and outside the airline industry. Register today for discounted pricing.


Aviation Comes Alive in the December/January Issue of APEX Experience Magazine

In this issue, we zoom in on different aspects shaping the passenger experience: an airline’s trademark seating product, the algorithms determining how content is presented to viewers, the business strategies being adopted by IFE hardware suppliers and the biology seeping into aircraft engineering and design.



This role, reporting to the VP - Marketing & Sales Support, will see you developing, maintaining and enhancing the brand image of the company. You will take ownership of developing communications for corporate use and offer input on promotional material and collateral. Click here to view the job board.
> Marketing and Communications Manager - Burrana

The Client Account Manager serves as the primary business contact for select North American accounts. This role is the main point of contact for all initiatives relating to assigned accounts, and works with their account teams and intra-company to ensure that delivery of products is satisfactory and well executed within timelines and budget. Click here to view the job board.
> Client Account Manager, North America - Global Eagle


> Quote of the Day


"Curiosity is free-wheeling intelligence."

Alistair Cooke


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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