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December 10, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] SAS Reveals Airbus A350 Interior, Introduces Premium Economy

Scandinavian Airlines (SAS) has unveiled the cabin interior of its first Airbus A350 aircraft, which will enter service on January 28. Details include an entrance with inlaid lighting, vertical sidewalls that provide more shoulder room and a high-definition tail camera that offers exterior views of the aircraft at every seatback screen. There are 300 seats in total: 40 in SAS Business, 32 in SAS Plus ­– a brand new seat offering for the airline – and 228 in economy class, which is branded SAS Go. SAS Plus and SAS Go passengers have access to a “snack shop” designed to encourage passengers to move around during their flight, and there is a cross-aisle passageway midway through the SAS Go cabin for the convenience of passengers and crew.

SAS | Related [VIDEO] How SAS Is Using New Technologies to Improve Sustainability – APEX Media 



[PHOTOS] Aeroflot Unveils A350 Cabin Interior Design

Aeroflot has revealed images of the cabin interiors for its Airbus A350s, of which it has ordered 15. Business class will feature 28 seats with direct-aisle access in a 1-2-1 configuration as well as a self-serve refreshment area. In premium economy, there will be 24 seats in a 2-4-2 configuration and a 3-3-3 configuration in economy class. The carrier’s first A350 is scheduled to begin flying between Moscow-Sheremetyevo Airport and New York’s John F. Kennedy International Airport on March 29, 2020, and will operate routes to Beijing, Seoul and Miami soon after.

One mile at a time | Related Aeroflot set to resume fleet growth in 2020 – ATW Online



Will Netflix-Style Personalized Cover Art Make Its Way to IFE?

Airlines may soon follow in the footsteps of Netflix, which operates an algorithm that determines which content artwork individual users might find most appealing, and then switches up the image on their homepage accordingly. “The ability to turn this into reality in the airline space is wide open, and is almost within airlines’ grasp, with advances in connectivity and passenger perception,” said Massive Interactive’s chief creative officer, Derek Ellis. According to Jerry Thomas, director, Strategic Marketing, at Thales InFlyt Experience, his company is working on new interfaces and recommendation engines that would allow for personalized artwork and airlines have been receptive, but some barriers remain.

APEX Media | Related Thales to Launch IFE Targeted Advertising This Year – APEX Media



AirAsia’s In-Flight Duty-Free Team Now Under Ourshop

AirAsia’s e-commerce marketplace, Ourshop, is now overseeing the airline’s in-flight duty-free team. The integration allows retailers to better understand the business from an end-to-end service perspective and alleviates the need for them to deal with two separate entities, Lalitha Sivanaser, CEO of Ourshop, told TRBusiness in an interview. “Structurally, the entire ecosystem will benefit from a single entity. Communications, brand management and demand planning is definitely going to be better,” she said, adding, “We are in a position to make strategic decisions and not be dependent on the airline.” The news follows the establishment of Ourshop as a standalone entity in June this year.

TRBusiness | Related [VIDEO] AirAsia CEO Tony Fernandes to Transform Airline Into “Transport Mobility Company” – APEX Media



Aer Lingus Partners With PressReader

A new partnership with PressReader sees Aer Lingus passengers gain access to the digital newspaper and magazine provider’s library of over 7,000 publications. The number of titles each passenger can download depends on their fare type and route, but excludes those traveling on Saver fares within Europe. Eligible passengers will receive a link to download the PressReader app in their “Before You Fly” e-mail, which is sent out 24 hours before departure. Passengers using Aer Lingus lounges at Dublin, Heathrow and New York JFK airports can also download titles from the PressReader library during their visit.

Business Traveller | Related 40 Success Stories: When PressReader Gave Passengers Access to Digital Reading Material – APEX Media



BA Exploring 3-D Printing for Non-Essential Cabin Parts

British Airways is exploring 3-D printing to replace non-essential parts for items such as tray tables, in-flight entertainment systems and toilets. Printers would be installed at various airports so the parts can be printed on demand, eliminating the time needed for parts to be flown in, and thus, flight delays for customers. BA says 3-D printed parts are as strong and durable as traditional parts and weigh up to 55 percent less. The airline estimates that every kilogram removed could save up to 25 tons of C02 emissions during an aircraft’s lifespan. The initiative is part of BA’s centenary celebrations and the BA2119 Flight of the Future program.

Aircraft Interiors International | Related Parts on Demand: 3-D Printing Brings Efficiency to MRO ­– APEX Media



WestJet’s Holiday Video Highlights the Gift of Giving

This year’s WestJet Christmas Miracle video has garnered over 500,000 views since it was published two days ago, and is currently the #10 trending video on YouTube. Families in Toronto were recorded being offered gifts and then given the choice to keep them or donate them to Ronald McDonald House. The airline’s Christmas Miracle campaign began in 2013; the first video has been viewed almost 50 million times.

WestJet | Related Air Canada complains to transport regulator about Onex Takeover of WestJet – CBC





Going somewhere far, far away. Captured by @icroud (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Travolta is a consummate avgeek. And apparently just as insufferable to watch a movie with as I am.

Jon Ostrower @jonostrower


Association News

Save the Date for APEX Content Market in Barcelona!

APEX Content Market, formerly known as MultiMedia Market, is the airline industry’s premier content conference continuously bringing together airlines, CSPs and diversified distributors. Content Market offers a range of new and acclaimed content options. As an exclusive, community driven marketplace, the event will attract more than 250 in-light content decision makers from around the globe. Mark your calendars and stay tuned for more information.



"The Client Account Manager serves as the primary business contact for select North American accounts. This role is the main point of contact for all initiatives relating to assigned accounts, and works with their account teams and intra-company to ensure that delivery of products is satisfactory and well executed within timelines and budget. Click here to view the job board.
> Client Account Manager, North America - Global Eagle

The Inflight Entertainment Account Manager has the main responsibility of managing airline accounts and constantly delivering customer service with care and thoughtfulness, representing Touch values. Click here to view the job board.
> Inflight Entertainment Account Manager (Europe / North America) - Touch Inflight Solutions Inc.


> Quote of the Day


"You’re not supposed to give people what they want, you’re supposed to give them what they don’t know that they want yet."

Diana Vreeland


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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