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December 11, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


IATA Challenges Airlines to Advance Environmental Initiatives

In alignment with APEX, Alexandre de Juniac, director general and CEO of IATA, has underlined the airline industry’s commitment to advancing the UN Sustainable Development Goals. “Aviation plays a part in achieving 15 of the 17 [goals], indicating the fundamental relevance of this industry in addressing humankind’s toughest challenges,” he stated at the IATA Global Media Day. IATA and APEX continue to collaborate through the Air Transport Action Group (ATAG) to cut all airline industry emissions to half the level of 2005.

APEX Media | Related More Airlines Join the Movement to Meet the UN’s Sustainable Development Goals – APEX Media



[VIDEO] Virgin Atlantic CEO on A350, Velocity Plan & More

In this video interview, Virgin Atlantic CEO Shai Weiss talks about leading the carrier through its Velocity plan – a three-year period of strategic growth – and gives insight into some of the special touches on Virgin Atlantic's new Airbus A350. Weiss also details the airline's broader long-haul fleet renewal plans and what to expect from Virgin Connect's short-haul flights, which average around 55 minutes in length. 

APEX Media | Related C-Suite: Shai Weiss, CEO, Virgin Atlantic – APEX Media



Recaro Expands Production Facility in China

Recaro Aircraft Seating has inaugurated a newly expanded production facility in Qingdao, China. Measuring approximately 80,700 square feet, the new facility is provisioned to accommodate up to five new assembly lines, increasing the maximum production capacity of Recaro’s China plant to 60,000 seats per year. The inauguration marks the conclusion of the second phase of the company’s space2grow initiative, a major global expansion project started in 2018 with the aim of acquiring additional land and investing in new buildings and renovations. Recaro has been operating in Qingdao for over six years. 

Recaro | Related TAP Begins Flying With Sensor-Equipped Recaro iSeats – APEX Media



Ugly Holiday Sweater Wearers Get Priority on Alaska Airlines

Alaska Airlines is offering priority boarding for travelers wearing their holiday spirit on their sleeve on December 20, National Ugly Sweater Day. The annual one-day promotion (now in its third year) will also be extended to guests on Horizon Air flights. To spread the holiday cheer on board, flights will feature festive décor, boarding music and free holiday movies. "We know holiday travel can be stressful for some, which is why we've made sure flying with the 'merrier carrier' this time of year is an experience that brings nonstop joy to all our guests,” said Natalie Bowman, Alaska Airlines managing director of Marketing and Advertising.

TravelPulse | Related APEX’s 2019 AvGeek Gift Guide – APEX Media



British Airways Introduces New Catering on Gatwick Flights

In-flight caterer Newrest is working with suppliers in the South of England to provide quality local ingredients to British Airways (BA) passengers traveling from London Gatwick. New menus are now available in all cabins on long-haul flights and to passengers traveling in Club Europe, BA’s regional business class. They menu varies by route, but a sample of the main courses on offer in Club World, BA’s business-class cabin, include a seared fillet of cod, butter beans with saffron, crispy chorizo and smoked paprika; or pan-fried Parmesan polenta, wild mushroom ragoût, wilted greens and savoury walnut granola. Short-haul economy-class passengers will continue to have the option of purchasing Marks & Spencer products on board.

British Airways | Related Lasting Liveries: BA’s Retrojet Revival ­– APEX Media



Burrana Appoints New Chief Financial Officer

Scott Richardson is to take up the role of chief financial officer (CFO) at Burrana from January 1, 2020. As CFO, Richardson will oversee the company’s global finance team, as well as the management of cash flow, financial planning and equity activities. He will replace Andrew Mullis, who has served as CFO at Burrana for the past six years. Richardson holds a Bachelor of Business degree from Queensland University of Technology as well as a graduate diploma in Business Administration from Deakin University.

Runway Girl Network | Related Sizing Up: Burrana Aims to Be Valued at $200M Within Five Years – APEX Media



Aeolus to Update Royal Brunei’s Business-Class Amenity Kits

Hong Kong-based amenities supplier Aeolus is to update its business-class amenity kits for Royal Brunei Airlines, which were introduced in October 2018. The kits feature skincare products from Thailand-based HARNN, which takes inspiration from Asian holistic practices to help restore the natural balance of body and mind when traveling. The updated versions will feature products from HARNN’s Cymbopogon collection including a body lotion and lip balm. Travelers who visit Royal Brunei’s lounges will also be able to use HARNN’s Cymbopogon hand wash and body moisturizer.

PAX INTL | Related IFE Is Most Important to Passengers, Says Royal Brunei Airlines CEO – APEX Media





Flying Batik. Captured by @nwar81 (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Key points from @IATA Global #Passenger Survey for @theAPEXassoc / @IFSAOnBoard : (1) More satisfied with in-flight service, (2) more satisfied AND more dissatisfied with in-flight entertainment #IFE, and (3) 27% of PAX would pay via #airline #app for purchases. #PaxEx #IATAMediaDay

Dr. Joe Leader @joepleader


Association News

Hear Keynote Addresses from Delta Air Lines, Japan Airlines, JetBlue, and Inflight VR Executives at APEX TECH!

APEX TECH is the primary meeting ground for industry professionals to discuss the latest advancements in airline technology. This year, APEX TECH welcomes a variety of speakers, providing perspectives on the most pressing topics in the industry. Hear keynote addresses from Delta Air Lines senior vice president of alliances Perry Cantarutti, Japan Airlines vice president of global marketing Akira Mitsumasu, JetBlue executive chief technical & digital officer Eash Sundaram, and Inflight VR chief marketing officer Matthias Walther. Join us in Los Angeles on 29-30 January to take part in these exciting sessions. View the full schedule here.



The Inflight Entertainment Account Manager has the main responsibility of managing airline accounts and constantly delivering customer service with care and thoughtfulness, representing Touch values. Click here to view the job board.
> Inflight Entertainment Account Manager (Poland) - Touch Inflight Solutions Inc.

This role, reporting to the VP - Marketing & Sales Support, will include taking ownership of the bid process lifecycle, maintaining strong analytics via Salesforce to strengthen future proposals, understanding key client drivers and ensuring bid resources are available and relevant. Click here to view the job board.
> Sales Operations Manager - Burrana


> Quote of the Day


"Everything you add to the truth subtracts from the truth."

Aleksandr Solzhenitsyn


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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