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January 7, 2020



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


CES: APEX CEO Alludes to Major Shifts in How People Will Travel

Dr. Joe Leader represented APEX on a panel on smart tourism at CES today, accompanied by speakers from Avis Budget Group and, and moderator Dorothy Creamer, editor in chief of Hospitality Technology. Touching on everything from voice recognition to Internet of Things, panelists predicted where the travel ecosystem is headed – and where providers risk getting it wrong.

APEX Media | Related Register for APEX TECH



CES: Hyundai Reveals S-A1 Air Taxi Model, Announces Uber Partnership

Hyundai unveiled a mock-up of its electric vertical takeoff and landing (eVTOL) vehicle at the Consumer Electronics Show (CES) yesterday. The automotive manufacturer is the first Uber Elevate partner with capabilities to mass-produce air taxis. The fully electric S-A1, which takes just five to seven minutes to recharge, will be able to reach speeds of up to 180 miles per hour and fly distances as far as 60 miles, at an altitude of 1,000 to 2,000 feet.

APEX Media | Related Uber Elevate Partner Unveils Autonomous Air Taxi at CES – APEX Media



JetBlue Goes Green Through Carbon Offsets, Sustainable Fuel

JetBlue is the first US airline to pledge carbon neutrality on all domestic flights. This commitment will result in offsetting 15–17 billion pounds of emissions per year, the equivalent to removing over 1.5 million passenger vehicles from the road. JetBlue will support carbon offset projects focused on forest conservation, landfill gas capture and solar/wind projects. In addition, JetBlue has agreed to use sustainable aviation fuel from Neste, made completely from waste and residue raw materials, on flights from San Francisco starting this year. “Carbon offsetting is a bridge to, not a silver bullet for, a lower carbon future,” noted the airline's CEO, Robin Hayes.

JetBlue | Related Shell Aviation inks deal to supply sustainable aviation fuel to Lufthansa in US airport – Business Green



Spirit Will Add 100 A320neo-Family Planes to All-Airbus Fleet

American budget carrier Spirit Airlines plans to purchase a mix of Airbus A319, A320 and A321 models, totaling 100 planes to be delivered through 2027. The deal could be worth $11–12 billion, before discounts. Spirit selected the European planes despite the Washington-imposed tariffs on them. Assuming the transatlantic tariff dispute presses on, tariffs of 10% could be tacked on to the purchase price. Airbus jets assembled at a plant in Alabama are exempt from the levy.

CNBC | Related Airlines Scramble for Airbus Jets Made in America – Bloomberg



[PHOTOS] Eastern Airlines’ New Look Evokes Flying’s Golden Age

Eastern Airlines, which will resume service on January 12, sports a bold new livery. The Braniff-esque motif is modeled after topographical maps of the destinations they will serve, including New York, Guayaquil (Ecuador), Georgetown (Guyana) and Jinan (China). “We will retain and use the iconic ‘stick figure’ logo from the original Eastern Airlines, but our main logo will be inspired by the places we fly,” the airline stated on its website.

TheDesignair | Related Eastern Airlines is returning, again. Will it last? – The Points Guy



American Airlines Becomes Second Carrier to Reach 737 MAX Settlement

Boeing will cover the losses incurred by American Airlines as a result of the grounding of the airline’s 24 737 MAX aircraft. A portion – $30 million – of the settlement will be shared with employees through the company’s profit-sharing plan. “Our ability as an airline to weather these unprecedented times is thanks to our phenomenal team, and it was important to us that we get a deal done this year," said CEO Doug Parker. American has removed the jet from its schedule through April 6. In December, Southwest Airlines also reached a settlement with Boeing. The terms were kept confidential in both cases.

Washington Post | Related Air Canada, WestJet push back return of Boeing 737 Max until early spring – Travel Week



New Year, New Fare Categories for Jazeera

As Jazeera Airways expands its offerings for 2020, passengers flying economy class will be able to choose from three tiers: Light, Value and Extra. The checked-in baggage allowance increases with each upgrade. Those who opt for Extra can select from preferred seats as well. Also announced: a new priority service for a faster travel experience that can be pre-purchased online, which according to CEO Rohit Ramachandran is the first of its kind for a Middle Eastern airline. “We are focusing on enabling –[our customers] to choose how they want to travel,” he noted.

Arabian Aerospace | Related Abu Dhabi Airports welcomes new services from Jazeera Airways – Saudi Gazette





The sun, the plane, aligned. Captured by sscornerr (via Instagram).

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> Tweet of the Day

“We can quickly find ourselves in a dangerous spot” when slotting pax into certain segments and personas, which is what a lot of companies do. It’s better to connect on an individual basis, using tech and employee knowledge to bridge the gap. — @Delta ’s Carol Campbell at #CES2020

Valerie Silva @valerieesilvaa


Association News

APEX Content Market Delegate Registration Is Open

APEX Content Market is the only industry event focused on bringing together IFE content buyers and leading worldwide content distributors. Take advantage of early-bird rates and register now!



The Inflight Entertainment Account Manager has the main responsibility of managing airline accounts and constantly delivering customer service with care and thoughtfulness, representing Touch values. Click here to view the job board.
> Inflight Entertainment Account Manager (Poland) – Touch Inflight Solutions Inc.

The Inflight Entertainment Account Manager has the main responsibility of managing airline accounts and constantly delivering customer service with care and thoughtfulness, representing Touch values. Click here to view the job board.
> Inflight Entertainment Account Manager (Europe / North America) – Touch Inflight Solutions Inc.


> Quote of the Day


"I am not this hair, I am not this skin, I am the soul that lives within."



Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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