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January 8, 2020



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


CES: Delta CEO Announces Digital Concierge & More

Delta Air Lines’ CEO Ed Bastian unveiled several tech-backed passenger experience innovations to kick off the first day of exhibitions at the Consumer Electronics Show. Among the highlights: the Fly Delta app reimagined as a door-to-door digital travel concierge, an expanded partnership with Lyft, “parallel reality” screens that display journey info customized to each traveler and a dedicated IFE channel promoting gender parity in entertainment. “We are not in the business of chasing shiny new objects or technology for the sake of being cool,” Bastian said. “At Delta, our focus is on applied innovation.”

APEX Media | Related Delta CEO Confident Airline Will Provide Free Wi-Fi – Travel Pulse



Ukraine International’s First Crash Claims 176 Lives

Ukraine International Airlines Flight 752 bound for Kyiv crashed minutes after takeoff from Imam Khomeini airport in Tehran, and the cause remains unclear. Ali Abedzadeh, the head of Iran's civil aviation organization, said "terrorism" played no role, and must decide who will analyze the plane’s black boxes. Social media footage shows the aircraft streaking across a dark sky while on fire before it quickly loses height. The majority of victims were Iranian and Canadian, likely taking advantage of the airline’s inexpensive connecting flights to Toronto. The plane, a Boeing 737-800, is distinct from the embattled 737 MAX.

BBC News | Related Boeing faces more trouble after crash of a Ukrainian 737 jet in Iran – CNN



FAA Bans Flights Over Large Swath of Middle East

As a result of an Iranian missile attack on US forces in Iraq, and mounting political tensions, the FAA has made the airspace over Iraq, Iran, and the Gulf of Oman, as well as the waters between Iran and Saudi Arabia, off-limits. Non-US airlines also avoiding the zone include China Airlines, Singapore Airlines and Korean Air. Greater congestion and fuel costs are expected as a result of the ban. A coordination team operated by IATA and ICAO was activated to bring together airlines, regulators and air navigation service providers and ensure any potential risks to aviation are shared quickly.

Al Jazeera | Related Qantas to divert some flights after Iran missile attack – Brisbane Times



CES: [VIDEO] Delta to Bring "Parallel Reality" Personalized Signage to DTW

Delta Air Lines will launch the first-ever “parallel reality” experience at Detroit Metropolitan Airport this summer. The technology, developed by Misapplied Sciences, uses multi-view pixels to allow several people looking at the same screen to see different information simultaneously. “Imagine walking up to a giant flight board… and you see only your own flight information. All of the signs are in your preferred language,” said Albert Ng, CEO of Misapplied Sciences, during Delta CEO Ed Bastian’s keynote at CES.

APEX Media | Related Hyundai Reveals S-A1 Air Taxi Model at CES, Announces Uber Elevate Partnership – APEX Media



Boeing Reverses Stance on Computer-Based Training

Boeing is now recommending that pilots receive training in a flight simulator before the grounded 737 MAX returns to flying, but the final decision on the nature of training will be up to the FAA and other regulators. Previously, Boeing contended that a one-hour tablet-based course was adequate for pilots experienced with flying older 737s to learn to fly the MAX. Families of victims of the two MAX crashes have been lobbying for simulator training, which is more costly and time-consuming. It is not clear whether a requirement for simulator training would further delay the return of the MAX.

The Guardian | Related Boeing Backs Simulator Training It Once Resisted for MAX Pilots – Bloomberg



JetBlue Jumps on Canned Wine Trend

The Archer Roose sauvignon blanc is now available aboard JetBlue flights. The offering is in response to key consumer trends on the ground: convenience, ease of transport and sustainability. “We believe that customers shouldn’t have to stop enjoying the products they love on the ground just because they have to catch a flight,” said Mariya Stoyanova, director of product development at JetBlue. In the spring, JetBlue passengers will be able to enjoy the company’s rosé wine as well.

Forbes | Related Airports and airlines want travelers to ditch their plastic water bottles – CNBC



Redesigned Salvador Airport Steeped in Local Culture

The first phase of the Salvador Bahia Airport expansion project has been completed, and the new interior design evokes the rich cultural identity of the Brazilian state of Bahia. All the material used for the project was chosen with durability, comfort and sustainability in mind. Elements such as boat-shaped benches, wood-covered pillars and local artwork combine to create a memorable and unique multi-sensory experience. The airport has gained 236,806 sq ft with the expansion, with the commercial area growing by 40%. The facility became part of the VINCI Airports network in 2018.

International Airport Review | Related Installation of solar power plant underway at Salvador Bahia Airport – International Airport Review





Who says the middle seat can't also be a window seat? Captured by joe_hubbard (via Instagram).

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> Tweet of the Day

"@SHAQ was just here - I think I could take him on with this" APEX/IFSA CEO @joepleader tests @delta 's #wearable exoskeleton by @Sarcos_Robotics , which makes a 50 pound suitcase feel like 2 pounds #CES2020 #CES #robotics #tech

APEX @theapexassoc


Association News

New Keynote Addresses Confirmed for APEX TECH!

Don't miss keynote addresses from top airline executives of Delta Air Lines, Japan Airlines, JetBlue, SITA Americas, and Inflight VR at APEX TECH, happening 29-30 January, in Los Angeles. Register now to join conversations about innovative airline technology influencing the passenger experience.



The Inflight Entertainment Account Manager has the main responsibility of managing airline accounts and constantly delivering customer service with care and thoughtfulness, representing Touch values. Click here to view the job board.
> Inflight Entertainment Account Manager (Poland) – Touch Inflight Solutions Inc.

The Inflight Entertainment Account Manager has the main responsibility of managing airline accounts and constantly delivering customer service with care and thoughtfulness, representing Touch values. Click here to view the job board.
> Inflight Entertainment Account Manager (Europe / North America) – Touch Inflight Solutions Inc.


> Quote of the Day


"Science and technology revolutionize our lives, but memory, tradition and myth frame our response."

Arthur M. Schlesinger Jr.


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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