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January 27, 2020



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Boeing 777X Completes First Flight

On Saturday morning, Boeing’s new 777X widebody jetliner flew for the first time. Thousands gathered in Everett, Washington, to watch the test flight of the world’s largest twin-engine jet, which borrows technology from the 787 Dreamliner. The 777X promises 10 percent lower fuel use and emissions and 10 percent lower operating costs than the competition, as well as larger overhead bins and windows, less noise, better humidity and a smoother ride. Boeing expects to deliver the first 777X in 2021, with 340 orders and commitments now on the books.

Boeing | Related Boeing’s Huge 777X Jet Has Landed. Here’s What You Need to Know. — Barron’s



Air France, Airbus Back Push for Biofuel Industry in France

Five large aviation industry players presented their recommendations for developing an economically viable and lasting biofuel industry in France. Airbus, Air France, Safran, Suez and Total announced the launch of a new Call for Expression of Interest, congruent with the French government’s ambitions on the matter. The expansion of sustainable aviation biofuels constitutes a strategic lever for reducing net CO2 emissions from air transport over a full lifecycle by up to 80%.

Air France | Related IATA Aligns With APEX on Advancing Airline Environmental Initiatives – APEX Media



Global Eagle Seeking to Revive Fiber Optic Technology

Duncan Abell, VP of Marketing and Communications at Global Eagle, stated that the company would welcome industry participation as it evaluates potential future uses of the Lumexis intellectual property it owns. Lumexis pioneered a fiber-to-the-screen (FTTS) method of delivering IFE to passengers before it suspended operations in 2016. Fiber optic cables offer higher bandwidth, provide system designers with more flexibility, and their resistance to electromagnetic interference means they don’t require heavy shielding and cable isolation. Implementing FTTS in aircraft also simplifies network architecture.

Runway Girl Network | Related 40 Success Stories: When Lumexis Brought Fiber-To-The-Screen — APEX Media



Airbus Explores Using Biosteel to Manufacture Aircraft Parts

Airbus is currently in the process of coupon-manufacturing Biosteel, a lab-grown spider silk created by Munich-based AMSilk, which could be used for aircraft parts. The German bioengineering firm uses traditional fermentation techniques to feed a genetically modified E. coli bacteria to produce the vegan spider-silk fiber that’s five times tougher than steel. AMSilk CEO Jens Klein said airlines stand to benefit from other applications, including spider-silk seat covers and other composites inside the cabin.

APEX Media | Related Airbus is making planes lighter with technology we barely understand — Fast Company



American Airlines Sets Project Oasis End Date

American Airlines’ Project Oasis cabin updates, which will add seats to the carrier’s Airbus A321 and Boeing 737-800 aircraft, will be completed by April 2021. The A321s will increase from 181 to 190 seats, and the 737-800s from 160 to 172 seats. The changes will both reduce operational complexity and allow the airline to grow capacity without adding aircraft, according to executives. Furthermore, the airline may be planning on installing new seats on long-haul planes starting in 2023, the same year in which it will take delivery of 25 Boeing 787-9s and 50 Airbus A321XLRs.

The Points Guy | Related American Airlines To Introduce New Seats In 2023 —One Mile At A Time



[PHOTOS] ANA’s Last A380 Exits the Paint Shop

All Nippon Airways unveiled its third Airbus A380, completing the trio of colorful “Flying Honu” aircraft that fly the Narita–Honolulu route. The orange paint scheme is inspired by the Hawaiian sunset. This A380 is also one of the last to be delivered by Airbus ahead of the model’s production termination. “We took great care in the design of our Flying Honus to add touches such as family-friendly seating and a custom interior that make it well-suited for the Narita–Honolulu route,” said Seiichi Takahashi, senior vice-president of ANA.

Airways Magazine | Related  [PHOTOS] ANA Takes Delivery of Its First Airbus A380 — APEX Media



Norwegian Air Uses Soundscapes to Promote Destinations

In a new social media campaign named “Sounds of a City”, Norwegian Air showcases its destinations through iconic noises and interviews with locals. Five episodes per city will be filmed. Episodes one and two, highlighting a taxi driver and drag queen in New York, have been uploaded to the carrier’s Instagram account. “Through sounds we want our customers to have a full experience of the city not only during their trip, but prior to it,” said Norwegian’s senior vice-president of Marketing, Kei Grieg Toyomasu.

Norwegian | Related Norwegian to increase hand-luggage charges — Breaking Travel News





A Boeing with the Monday blues! Captured at Düsseldorf International Airport by @dus.spotter_chris (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

This year, #LufthansaSystems celebrates its 25th anniversary. Angela Buhl has been with us from the very beginning and looks back. From communication without e-mails back then till today's computer systems. Read her full #blogpost. #25yearsintoIT

Lufthansa Systems @LH_Systems


Association News

Experience Biometric Registration Technology First-hand at APEX TECH!

Bring your passport to APEX TECH for biometric registration and to learn more about how SITA Smart Path is contributing to a seamless and secure passenger experience at every step of the journey. When entering the conference, you will register by simply stepping up to the camera to capture your image and verify your identity. For an in-depth story on how SITA's facial recognition will be used at APEX TECH, click here.


> Quote of the Day


"The most important thing is to try and inspire people so that they can be great at whatever they want to do."

Kobe Bryant


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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