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February 10, 2020



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Coronavirus Casts Shadow Over Singapore Airshow

The Singapore Airshow will go on, but 70 firms decided to not make an appearance at Asia’s top aerospace event amid concerns related to the coronavirus. With the disease estimated to have reduced the number of flights scheduled to operate to, from and within China by 24%, and the number of flights actually operated having been slashed by 50% compared to seasonal levels, Asian airlines are bracing for a grim financial picture this year. Embraer commercial aviation head John Slattery mentioned he is hopeful that the virus, which has claimed over 900 lives, will taper off in the next few weeks.

Reuters | Related Embraer E195-E2 Debuts in Singapore — AIN Online



Winter Storm Helps Break Transatlantic Flight Speed Record

A strong, storm-powered jet stream pushed a British Airways flight to speeds of 825 miles per hour on Sunday, allowing a Boeing 747 to complete its flight from New York to London in four hours and 56 minutes. The flight was 80 minutes ahead of schedule and 17 minutes faster than the previous record, held by Norwegian Air. The airline underlined its commitment to safety over speed records and praised their pilots for making the most of the weather conditions. Winter storm Ciara has caused many flights to be diverted from landing in the UK after high winds thwarted their attempts. The storm is the strongest to hit the country since 2013, with other countries in Northern Europe also affected.

Travel Pulse | Related Storm Sabine: Serious weather shuts down air traffic across Europe — Deutsche Welle



[PHOTOS] American Airlines Narrows Business-Class Seat Selection to Two Candidates

American Airlines is planning on introducing new long-haul seats in all cabins starting in 2023. When it comes to its business-class offering, the airline is reportedly deciding between two options: Collins Aerospace Super Diamond seats and Adient Ascent seats, both equipped with doors. American currently uses Collins’ Super Diamond reverse herringbone seats, while the highly-customizable Adient model is yet to enter commercial service. However, Hawaiian Airlines plans to install the seats on its 10 Boeing 787-9s, which are scheduled for delivery from 2021.

One Mile At A Time | Related AIX: Hawaiian becomes first customer for Adient Aerospace's seats — Flight Global



Onboard Kosher Enhancements Coming This Month for United Customers

United Airlines customers bound for Tel Aviv from the airline's Newark, San Francisco and Washington, DC hubs can enjoy new Kosher food options this month. Dishes include bagels, blintzes, chicken marsala and traditional bakery items like rugelach and black and white cookies. New beverage options will include Kosher wine provided by Royal Wine. United is also testing the addition of a hot Kosher à la carte meal option in the Newark Polaris Lounge, and in-flight Kosher children’s meals.

PR Newswire | Related United just announced that its frequent-flyer miles will no longer expire — Business Insider



Ryanair CMO Latest to Resign From Company

Ryanair’s chief marketing officer, Kenny Jacobs, is leaving the airline after six years in the role. Late last year, COO Peter Bellew also stepped down from the Irish company to join UK-based rival EasyJet. Jacobs plans on taking a summer holiday with his family before looking for his next challenge. Ryanair’s chief executive, Michael O’Leary, stated that Jacobs transformed the airline’s website and digital presence, and “championed many of the successful customer service improvements … launched in recent years.” This includes the “Always Getting Better” campaign, which set out to improve the airline’s reputation for customer service.

Flight Global | Related Ryanair to pay portion of Peter Bellew’s legal costs, court rules – Irish Times



Alaska Airlines Taps Retail inMotion for Passenger Preorders

Last month, Retail inMotion launched a new version of vPreo with Alaska Airlines. The software platform allows travelers to pre-select duty-free products and preorder their meals up to three weeks in advance using the airline’s app or website. Business rules and offer availability can be configured and managed by Alaska Airlines’ administrators without any code changes. Retail inMotion’s engineering manager, Giacomo Tomolillo, said this deal will further enhance the product and reduce time to market for future developments.

Retail inMotion | Related Listen Up: Social Media and AI Are Identifying In-Flight Food Trends — APEX Media



In-Flight Radio Shows, Podcasts and Talk Shows a Hit With Travelers

An in-flight radio show produced by Stellar Entertainment for an international carrier saw a “very high listenership.” The program, which featured a famous media personality interviewing business leaders, entrepreneurs and CEOs, had PR companies calling in hopes their clients could appear on the program, and its success led to further audio projects for the company. Sam Allen, director of Audio and Licensing is not surprised there’s been an overall spike in the popularity of audio content such as podcasts and audiobooks: “Audio content has a natural affinity with travel,” he said.

APEX Media | Related Music Licensing Expert Proposes Solution to Increase In-Flight Audio Engagement — APEX Media





Sichuan and Qantas airlines on a tarmac far away from home, enjoying a Kiwi sunset! Captured by @kai_pratt (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

#QatarAirways Business passengers can experience a virtual ‘World Like Never Before’ as the #OryxOne in-flight entertainment team and @inflightVR launch the month-long trial of a new, state-of-the-art trial VR headset on Doha to Singapore and London routes from mid-February.

Qatar Airways @qatarairways


Association News

Have You Registered for APEX Content Market Yet?

APEX Content Market is where airlines choose from the best selection of in-flight entertainment options with their passengers in mind. Airlines that register early are offered complimentary hotel stays, and CSPs that attend with an airline representative will be offered complimentary registration. Hope to see you at the Crowne Plaza in Barcelona, Spain, on 27-29 April. Register now!


> Quote of the Day


"Because things are the way they are, things will not stay the way they are."

Bertolt Brecht


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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