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February 14, 2020



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Alaska and American Combine Strengths on West Coast

Expanding on their domestic codeshare, Alaska Airlines and American Airlines have formed an alliance that offers added international travel opportunities from Los Angeles and Seattle. Notable routes include American Airlines’ first service from Seattle to Bangalore in October and a new American route from Seattle to London Heathrow, which is scheduled to begin in March 2021. Frequent flyer miles can be earned and used on both airlines, and customers can access nearly 50 American Admirals Club lounges and seven Alaska lounges. Alaska also announced plans to join oneworld by summer 2021.

Alaska Airlines | Related American Airlines Celebrates Female Directors With Bonnie Award – APEX Media



Coronavirus Will Be More Damaging for Airline Industry Than SARS, ICAO Says

The International Civil Aviation Organization (ICAO) has released insights into the economic impact of the coronavirus thus far on international travel. Among the statistics: 70 airlines have canceled all international flights to and from mainland China and 50 airlines have curtailed related air operations, resulting in an 80% reduction of foreign airline capacity to and from the country. Initial gross operating revenues for airlines worldwide are expected to be reduced by $4–5 billion in Q1. ICAO expects COVID-19 to have greater economic impacts than the 2003 SARS epidemic.

ICAO | Related Coronavirus: APEX Encourages Normal Air Travel With Added Vigilance — APEX Media



Delta to Go Carbon-Neutral

Delta launched a ten-year carbon neutrality plan which will take effect next month, supported by a $1-billion commitment. CEO Ed Bastian said that the pledge is necessary to “ensure the utmost care for [the] environment.” The company will focus its efforts on fleet renewal, sustainable fuels, improved flight efficiencies, carbon offsets and building coalitions with stakeholders. Delta was the first US airline to voluntarily cap greenhouse gas emissions at 2012 levels. Airlines including easyJet, British Airways and JetBlue have made similar pledges to become either fully or partially carbon-neutral.

Delta | Related Following $1.6B profit sharing payout, Delta unveils 'thank you' plane featuring all 90,000 employee names — Delta



Comtech Acquires Gilat in $532M Deal

In order to take advantage of marketplace trends in satellite connectivity and bandwidth, Comtech will acquire Gilat Satellite Networks in a deal that will result in nearly $1B in annual revenue. Fred Kornberg, chairman and CEO of Comtech, believes that the demand for satellite connectivity will only increase, making Gilat’s expertise in R&D and its ground infrastructure in global markets key assets. Both companies’ global workforces are expected to remain in place.

Gilat | Related Comtech awarded Colombia airport satellite communications contract — Telecompaper



[PHOTOS] Bunk Beds in Economy Courtesy of ADSE

Netherlands-based ADSE has introduced a new concept for the economy-class cabin on long-haul flights. Economy Sky Dream incorporates bunk beds, which are 76-80 inches long and 20% wider than a regular economy seat, in the space above seats. Regular passenger density is maintained, and the modular solution is easy to retrofit into wide-body aircraft. The concept is not expected to interfere with an aircraft’s certification base.

ADSE | Related Stretch Forth: Air New Zealand’s Skycouch Remains a Fam Favorite — APEX Media



The Minds Behind Recaro’s Sensor-Equipped iSeat

After Recaro announced that it’s been testing sensor-equipped BL3530 iSeats on board a TAP Air Portugal Airbus A321 aircraft, APEX Media spoke with the seat manufacturer’s CEO Dr. Mark Hiller about the project. “We believe that a ‘smart’ seat will have the most impact on safety-of-flight operations. Passenger comfort such as temperature, recline and cushion pressure is another development we are looking at,” he said. Nuno Leal, head of Fleet Planning and Contracts at TAP, said, “We hope, down the line, this will result in a better seat, more tailor-made to our passengers’ requirements.”

APEX Media | Related TAP Begins Flying With Sensor-Equipped Recaro iSeats – APEX Media



[PHOTOS] HMSHost Opens Food Hall at Dubai International

A 1,800-square-foot food court, conceived by HMSHost, has opened at Dubai International Airport. Global fast food franchises will be represented at Food Village, along with smaller brands serving up niche delicacies like Indian street food and homemade gelato. The eclectic space also puts live cooking in the spotlight. During peak hours, mobile food carts will be deployed. According to the airport's EVP, Commercial, Eugene Barry, the food hall aims to strengthen customer experience as “expectations and travel behavior have developed” over the years since HMSHost first partnered with Dubai Airports.

Airport Business | Related Dubai airport remains world’s No. 1 for international travel — Arab News





An Aeroflot Boeing 777-300ER on its way to sunny Phuket. Captured at Sheremetyevo International Airport by @_insane_2.0 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Imagine being flightless and mate-less. We’ve given takahē wings to get them where they need to be, but we need your help with their dating game… #ValentinesDay #AirNZPreciousPax 🥰

Air New Zealand @FlyAirNZ


Association News

Is Your Airline Looking for Personalized In-Flight Entertainment Options?

With passenger expectations rising for in-flight content, how will you keep up? APEX Content Market provides an intimate and productive setting for all airline content needs including the best in TV, movies, games, GUI, APP and audio! Airlines that register before February 28 will be entered into a drawing for three complimentary hotel stays.



Reporting to a Senior Account Director for a group of airlines, you will manage one airline’s inflight entertainment account and be the main contact between the airline and Spafax. You’ll build, manage and own the relationship to ensure that the client’s objectives are achieved while delivering the efficient and collaborative service that Spafax are known for. This job is based in London. Click here to view the job board.
> Account Manager: Inflight Entertainment - Spafax

Reporting to the Account Manager, you will support the Aer Lingus account team in administering this account to deliver the entertainment offering on board. You’ll work within the internal team to ensure that the client’s objectives are achieved while delivering the efficient and collaborative service that Spafax are known for. This job is based in London. Click here to view the job board.
> Account Coordinator, AerLingus – Spafax


> Quote of the Day


“The best thing to hold onto in life is each other.”

Audrey Hepburn


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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