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February 18, 2020



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Seamless Air Alliance Introduces Open In-Flight Connectivity Standards

The Seamless Air Alliance has created a modular platform for in-flight connectivity with the goal of allowing suppliers to deliver components directly to an airline, rather than going through a connectivity vendor, as long as they comply with the Seamless Release 1 (SR1) standards. APEX Media spoke with CEO Jack Mandala about why SR1 represents a real step change for the industry and how it complements the work being done by the APEX Connectivity Working Group.

APEX Media | Related Seamless Air Alliance Reports Five-Fold Membership Increase in First Year — APEX Media



Inmarsat Brings Connectivity Solutions to Saudi Arabia

Inmarsat has secured new spectrum licences to deliver both its narrow-band (L-band) and high-capacity broadband (Ka-band) Global Xpress services in Saudi Arabia. Inmarsat’s aviation business will work with fixed and mobile satellite telecommunications distributor Sada Al Ammah to deliver cockpit safety services and in-flight Wi-Fi to commercial airlines based in Saudi Arabia, enabling passengers to browse the internet and stream video, music and more during their flights.

Inmarsat | Related 40 Success Stories: When Inmarsat Launched GX Aviation In-Flight Connectivity — APEX Media



[PHOTOS] EL AL Launches Collins Silhouette MOVE Divider on Redesigned 737-800

EL AL Israel Airlines is the launch customer for the Collins Silhouette MOVE cabin divider from Collins Aerospace, which has helped to increase capacity on board the airline’s newly redesigned Boeing 737-800 fleet. The airline opted for Collins Aerospace's Meridian seats for economy class and its MiQ seat for business class. Further changes to the cabin interior include new carpets and curtains, the installation of roomier overhead bins and the replacement of fluorescent lighting with bluish LEDs.

APEX Media | Related The Whole Package: Why Collins Aerospace is Invested in Nose-to-Tail Integration — APEX Media



Coronavirus Leads to More Capacity Cuts for Cathay Pacific

Cathay Pacific increased its predicted reduction in capacity over the coming weeks from 30% to 40% as a result of a substantial drop in travel demand amid the spread of the COVID-19 virus. The cuts will likely extend into the month of April. Earlier this month, the airline suspended its flights to London Gatwick, Rome, Washington DC, Newark, Male, Davao, Clark, Jeju and Taichung. Cathay said its financial results for the first half of 2020 will be significantly lower compared to the same period last year. Singapore Airlines also announced a temporary reduction in flights across its global network starting February 24 through May. The coronavirus has infected a total of 73,433 people worldwide and killed 1,866.

Business Traveller | Related Coronavirus: APEX Encourages Normal Air Travel With Added Vigilance — APEX Media



Boeing Dedicates $50 Million to Charities Selected by Families of MAX Victims

The remaining half of the $100 million Boeing Community Investment Fund will be allocated to the families of Lion Air Flight 610 and Ethiopian Airlines Flight 302 victims to enable them to donate to eligible charities of their choosing. Ken Feinberg and Camille Biros were selected to oversee the management of the fund. The pair of attorneys have already made “tremendous progress” with doling out financial assistance directly to families according to Tim Keating, Boeing's executive vice-president of Government Operations. All funds distributed by Feinberg and Biros will be independent of any resolution provided through the legal process.

Boeing | Related Boeing Dedicates $50 Million of Pledged $100 Million to Near-term Relief for Families of the Victims — Boeing



Virgin Galactic Spaceship Lands in New Mexico

Virgin Galactic’s SpaceShipTwo, VSS Unity, landed in New Mexico last week. The move completes the company’s relocation to Spaceport America, a facility conceived by Richard Branson and former governor Bill Richardson, which was designed and built specifically for launching commercial passengers and payloads into suborbital space. The captive carry flight to New Mexico provided an opportunity for engineers to evaluate VSS Unity for over three hours at high altitude and cold temperatures. Virgin Galactic can now begin the final stages of flight testing, eventually leading to commercial spaceflight operations.

Virgin Galactic | Related Virgin Galactic spaceship arrives at new home in New Mexico — Travel Weekly



Air New Zealand Reduced In-Flight Waste by 890 Metric Tons

Air New Zealand’s Project Green works to reuse and recycle 40 types of in-flight service items. Since the program’s launch in 2017, the airline has been able to divert more than 890 metric tons of in-flight waste from landfill. Previously, onboard items such as soft drink cans, packets of cookies, boxed tea, sugar sachets and sealed napkins were thrown out even if untouched. Air New Zealand's general manager of Supply Chain, Chloe Surridge, mentioned the project also helped the airline better assess flight loading requirements to “build sustainability into its supply chain.”

Air New Zealand | Related Just One Thing: Can Airlines Wean Off Single-Use Plastics? — APEX Media





The magenta and blue of the Atacama Desert is the perfect compliment to the LATAM Airlines livery. Captured by @lairdkay (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

After the arrival of two more A330neo, our fleet now has 107 aircraft. ✈️ Until 2025, 71 new planes will arrive and we will have one of the most modern fleets in the World! #tapairportugal

TAP Air Portugal @tapairportugal


Association News

APEX Content Market: Where Airlines Get Ahead on Content Buying!

APEX Content Market is the only global industry event focused on connecting in-flight entertainment content buyers with worldwide content distributors. This exclusive event is your chance to browse an elite exhibit hall. To get a head start on planning your in-flight content for the upcoming year register now!



Reporting to a Senior Account Director for a group of airlines, you will manage one airline’s inflight entertainment account and be the main contact between the airline and Spafax. You’ll build, manage and own the relationship to ensure that the client’s objectives are achieved while delivering the efficient and collaborative service that Spafax are known for. This job is based in London. Click here to view the job board.
> Account Manager: Inflight Entertainment - Spafax

Reporting to the Account Manager, you will support the Aer Lingus account team in administering this account to deliver the entertainment offering on board. You’ll work within the internal team to ensure that the client’s objectives are achieved while delivering the efficient and collaborative service that Spafax are known for. This job is based in London. Click here to view the job board.
> Account Coordinator, AerLingus – Spafax


> Quote of the Day


"I thought art was a verb, rather than a noun."

Yoko Ono


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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