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March 10, 2020



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Coronavirus: Delta and American Expand Cuts

As the coronavirus spreads in Europe and North America, demand for travel continues to reduce. Delta Air Lines will cut international flying by as much as 25% and domestic capacity between 10% and 15%. American Airlines is acting similarly, saying it will shave 10% off its international flying during the peak summer season, and cut transpacific flying capacity by 55%. American also extended its suspension of service to China to October. Meanwhile, Qantas Group announced a 23% reduction in capacity for its international network. It will ground eight of its 12 Airbus A380 aircraft, replacing them with smaller jets and reducing the frequency of flights. For the rest of the financial year, the company’s executives and board will take a pay cut.

CNBC | Related Qantas further cuts international flights, grounds eight A380s — Business Traveller



Korean Air Facing Uncertain Future as Restrictions Grind On

With over 7,000 COVID-19 cases, South Korea is one of the most severely affected countries outside mainland China. A large part of the world has restricted travel to the area, and Korean Air is feeling the brunt of the damage. Woo Kee-hong, the airline’s president, revealed that 80% of the carrier’s international capacity had been cut, a far cry from the 18% suffered during the 1997–1998 Asian financial crisis. Furthermore, only 45 aircraft out of its fleet of 145 are currently flying. Considering the unpredictable nature of the situation, he mentioned the possibility that the company may reach a point when its survival comes into question.

Skift | Related Wizz Air pulls out of Italy as lockdown expands — Breaking Travel News



Kymeta Announces Commercial Availability of New Antenna Platform

Kymeta announced the release of its next-generation flat-panel electronically steered antenna platform, the Kymeta u8. It is the only antenna built specifically for mobility and enables complete Ku-band coverage with no moving parts. A variety of satellite or satellite-cellular airtime packages are available and provided in partnership with Intelsat and Cubic Telecom, among others. The product will also be LEO-compatible, which would mean early adopters would not be left behind when LEO constellations are fully operational.

Business Wire | Related Isotropic Systems Licensing Optical Multi-Beamforming Antenna Technologies — Isotropic Systems



United Sees Ancillary Revenue Growth Thanks to Direct-Channel Sales

United Airlines has reported a significant boost in ancillary revenue for last year, thanks to an increase in sales through its website and other direct channels. The carrier's EVP and CCO, Andrew Nocella, said on a fourth-quarter earnings update that having more control of how the airline’s products and services are presented to potential customers has been a key contributing factor. “The conversion rates on for ancillary revenues are simply dramatically higher,” he said.

APEX Media | Related Europe Tops List When It Comes to Charging for Airline Extras – AirlineRatings



Accenture Brings Digital Innovations Factory to Changi

Changi and Accenture seek to transform the Singapore airport’s operations through DIVA, which stands for digital, innovation, ventures and analytics. The “digital factory” will produce business outcomes with the help of artificial intelligence, digital marketing, predictive maintenance and the Internet of Things. Fabio Vacirca, market unit group lead, ASIAM, from Accenture, describes the program as a “startup environment where employees begin by thinking about what the customer wants and work backward from there.”

Passenger Terminal Today | Related Cathay Pacific Shares Strategy for Keeping Customers Informed Through Disruptions — APEX Media



Flame Distribution Highlights New Content for 2020

Flame Distribution has released its 2020 highlights catalog featuring new content, including Britney Spears Breaking Point, a documentary exploring the fragile connection between superstardom and mental health, from its recently announced partner, Entertain Me Productions. The catalog also calls attention to two new formats: The Love Experiment sees a traveling laboratory invite single strangers, estranged couples and total opposites to bear their souls to one another and see if they fall in love; while The Commute uses an intimate fixed-rig format to capture what goes on in cars as passengers make their way to school, work and morning appointments.

APEX Media | Related Flame Distribution Gains Rights to Greta Thunberg and Harvey Weinstein Content – APEX Media



Norway Charged Up About Electric Aircraft

Norwegian aviation authorities have set a plan for the integration of electric aircraft on the country’s short-haul network. According to a report written by Avinor and the Norwegian civil aviation administration, should battery technology advance as expected, electric aircraft could begin flying domestic routes by 2030. While the short-runway aircraft segment may not be the most enticing for investors, the transport sector in Norway is friendly to electrification, making it well-suited as a test bed for such technologies. The country also wishes to take the lead on the development of electric aircraft to ensure they can withstand the country’s harsh winters.

Flight Global | Related EasyJet “electric aircraft” partner aims to fly engine in 2023 — Flight Global





Seeing red! The tail in the foreground belongs to a Rossiya Airlines Boeing 747, while the airborne aircraft is an AirAsia Airbus A320. Captured at Phuket International Airport by @irayyaa (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

In the memory of our beloved passengers and crew who have lost their lives on ET- 302 tragic accident on March 10, 2019. #Foreverinourthoughts

Ethiopian Airlines @flyethiopian


Association News

Hear & Now: APEX Media’s Roundup of Impactful PaxEx Insights

Which aviation industry developments made the biggest impression on our editorial team in the past few months? Check out Hear & Now, the APEX Experience feature that compiles the best tidbits we’ve gathered from industry events, exclusive interviews, and the international mediascape. Don’t forget to check out the latest issue of APEX Experience magazine online!


> Quote of the Day


"Singing is just a feeling set to music."

Carrie Underwood


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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