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April 28, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


JetBlue, American Implement Mask Rules

Yesterday, JetBlue announced that all passengers will be required to wear face masks starting May 4. The policy, which JetBlue president and chief operating officer Joanna Geraghty called “the new flying etiquette,” is modeled after CDC guidelines that indicate all individuals should wear a face covering in public to help slow the spread of COVID-19. American Airlines said that its flight attendants would be required to wear face masks as of May 1. The airline will also implement deep-cleaning measures on all flights instead of just on longer stops, and will distribute sanitizing wipes or gels and face masks to customers.

JetBlue | Related American Airlines Announces Enhanced Cleaning Procedures and New Personal Protective Equipment for Customers – AA



Indigo Partners Eyeing Virgin Australia Takeover

Indigo Partners, the firm behind low-cost carriers Wizz Air and Frontier, is reportedly one of the 10 or more parties considering a takeover bid for Virgin Australia, which entered administration last week. Indigo previously attempted to buy a stake in Virgin Australia in 2018. Should Indigo take over the airline, it would likely be transformed into a smaller carrier and compete with Jetstar. Virgin Australia administrator Deloitte expects to present the restructured airline to potential buyers in early May and sign contracts by the end of June.

Executive Traveller | Related Virgin Australia Mk II could launch in as little as three months – Executive Traveller



What We’re Made Of: COVID-19 Assistance Should Extend to Entire Aviation Supply Chain

Government response to the coronavirus’ impact on the airline industry has been inconsistent, said Dr. Joe Leader, APEX/IFSA CEO, with “some countries being incredibly proactive while others [are lumping] airlines and their suppliers into different buckets.” Financial assistance such as the CARES Act in the United States is a positive step, but the exclusions and how they would affect suppliers are unknown. Leader will represent APEX and IFSA at tomorrow’s FlightPlan broadcast event and during the upcoming FTE webinars – click through to the story to register. The What We’re Made Of series looks at how the aviation industry is tackling challenges brought on by the COVID-19 pandemic.

APEX Media | Related What We're Made Of — APEX Media



Slight Uptick in Travel Comes as Airline Revenue Evaporates

Insights from ForwardKeys show that in the year leading up to April 19, air travel fell to exactly half of what it was last year during the same period. However, data from OAG shows that global airline capacity this week is up 2% compared to last week, prompting OAG analyst John Grant to note the industry “may have reached the bottom." Chinese carriers are adding capacity ahead of a holiday this week, and Wizz Air announced it plans to restart flights from its bases in Timisoara, Romania, and London Luton on May 1. Other carriers are facing a bleaker outlook. ANA Holdings’ operating profit for the past 12 months, ending March 31, fell 63%, SAS is looking into cutting up to 5,000 full-time positions and Aeroméxico is seeking government aid.

Business Travel News Europe | Related ForwardKeys: No new airline bookings in early April — Breaking Travel News



Hear From 10 Industry Leaders on the State of Design in the Sky

At this time each spring, members from some of aviation's most prominent design houses are wrapping up at Milan design week, where they would have spent a week scoping out ideas to bring to airport lounges and aircraft cabins. The 2020 edition of Salone del Mobile, the biggest annual design gathering in the world, may have been canceled due to the coronavirus pandemic, but there’s no dearth of inspiration. The legacies of Charles and Ray Eames, the Bauhaus movement and 1960s optical art, for example, live on in the sky. In “It Takes Ten,” we hear from aviation design leaders about the creative processes and many diverging philosophies that guide their work.

APEX Media | Related Touching, Feeling: Aircraft Interior Design Gets a Softer Edge — APEX Media



Heathrow Director Speaks Out on COVID-19 Impact

After a record year, Heathrow Airport is facing a difficult business landscape. According to Amanda Owen, the airport’s health and safety director, travel restrictions have caused passenger numbers to drop by 90% and furloughs are widespread. The airport is taking this time to sew the seeds of innovation and prepare for an eventual return to normalcy. Heathrow is investing in a next-generation security program, studying ways to implement health screening procedures and social distancing, facilitating repatriation flights and upscaling cargo operations, which have increased by 666%. Click below to register for the FTE/APEX Post COVID-19 Airports Webinar and Pitch Session on May 13.

Future Travel Experience | Related Register for FTE/APEX Webinar & Pitch Session: Post COVID-19 Airports



Travelers May Be Ready to Embrace Airline Subscriptions

Airline revenue management company PROS released a survey that reveals 80% of travelers would consider buying an airline membership if it came with elite privileges, and 67% would consider purchasing an annual airline subscription with unlimited flights for a flat fee. PROS vice-president and principal of Travel Retail Mike Slone believes that the industry is ripe for change, and equates alternative types of tickets to “prepaid ancillaries.” Volaris and easyJet have seen success with this model, but there is a risk that consumers will scrutinize ancillary offers more heavily in the wake of the coronavirus crisis.

Phocuswire | Related Google and airlines predicted to find new strategies in a post-coronavirus travel world – Phocuswire





Yesterday was King's Day in the Netherlands. #orangepride Captured by @mennomennes (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Many Lufthansa colleagues with medical training volunteer to help where it is most needed – like flight attendant Sophie in the intensive care unit at Schwabing Hospital, or in other medical facilities. We are proud of you! #WeAreInThisTogether

Lufthansa USA @Lufthansa_USA


Association News

FlightPlan Streams Tomorrow. Secure Your Spot!

FlightPlan – shaped by our industry, for our industry – will not only focus on the current crisis, it will also look towards how we equip ourselves and innovate to improve resilience and accelerate recovery. Join us tomorrow for a unique broadcast event.


Congrats to the Winner of the APEX Content Market Quiz!

British Airways sales and promotions executive Benedict Montgomery won today’s virtual APEX Content Market Quiz and has earned well-deserved bragging rights. Thank you to everyone who joined us! APEX Content Market will return with a robust program next spring. Learn more.


> Quote of the Day

"When you hit a wrong note, it’s the next note that makes it good or bad."

Miles Davis


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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