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April 30, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


APEX Advises Airline Customers to Wear Face Coverings Throughout Journey

To slow the spread of COVID-19, APEX is advising all travelers and customer-facing airline employees to wear face coverings throughout their journey, except when eating or drinking. Dr. Joe Leader, APEX/IFSA CEO, announced this update to APEX’s COVID-19 best practices yesterday during FlightPlan, an online broadcast event hosted by in-flight Wi-Fi provider Inmarsat and APEX. The directive is in line with the CDC’s recommendation to wear face coverings in public. APEX also echoes the CDC’s guidance that medical masks should be reserved for healthcare workers. Air Canada and JetBlue are among the first airlines to have made face coverings mandatory for both customers and crew. US senators are advocating for a nationwide rule requiring face coverings for all individuals engaged in air travel.

APEX Media | Related APEX Shares Airline Best Practices Regarding COVID-19 – APEX Media



Boeing Scales Back Production Rates, Confirms Layoffs for 10% of Workforce

In a letter to employees, Boeing president and CEO David Calhoun revealed that the production rate for its 787 aircraft will be reduced to 10 per month in 2020 and to seven per month by 2022, with the combined 777/777X production rate also dropping to three per month in 2021. Production rates for its 767 and 747 aircraft will remain unchanged. As a result, Calhoun said Boeing will reduce its workforce by approximately 10 percent through a combination of voluntary and involuntary layoffs and natural turnover, with its commercial airplane and service businesses set to be some of the hardest hit. Despite this, the OEM reported a revenue of $16.9 billion for Q1 of 2020, and Calhoun predicts 737 MAX deliveries will resume in the third quarter of this year.

Boeing | Related Boeing anticipates Q3 return of 737 Max – FlightGlobal



Aviation Leaders Debate Free In-Flight Wi-Fi During FlightPlan Broadcast

Yesterday’s FlightPlan event hosted by Inmarsat in collaboration with APEX included a spirited discussion about whether in-flight connectivity (IFC) should be offered to passengers free of charge. FastFuture CEO Rohit Talwar revealed that as part of an ongoing research study with FTE, 88% of respondents said they expect to see free IFC by 2035. Nathan Clapton, VP Inflight Media at Inmarsat Aviation, said that access to passenger data proves more valuable than covering costs, while Rory Sutherland, vice-chairman of Ogilvy, argued that airlines should continue to offer Wi-Fi as a perk or an incentive to certain passengers, rather than it being an expectation for everyone. 

APEX Media | Related Watch the FlightPlan Broadcast –



What We’re Made Of: BBC Radio International Sees More Interest in Uplifting Content

During the 2019–2020 financial year, BBC Radio International’s most-requested genre was classical music, with BBC Proms concerts proving the most popular product. However, since the onset of the COVID-19 pandemic, Larissa Abid, BBC Radio International’s senior business development manager, explained, “Comedy and well-being content have picked up as various service providers seek suitable programming to help balance grim news with lighter offerings for their customers.” The What We’re Made Of series looks at how the aviation industry is tackling challenges brought on by the COVID-19 pandemic.  

APEX Media | Related What We’re Made Of – APEX Media



JetSuite Files for Chapter 11 Bankruptcy Protection, PAC Confirms Staff Furloughs

APEX members continue to be negatively affected by the ongoing coronavirus pandemic. Panasonic Avionics has confirmed it has taken measures including “workforce reductions and furloughs” as well as “temporary reduced work schedules” for remaining employees. Private jet charter company JetSuite has filed for Chapter 11 bankruptcy protection in the US, although its sister company, JSX, which uses reconfigured regional jets for scheduled flights from private aviation terminals, continues to operate. IATA reported that global air traffic figures for March were down by over 50% year-on-year, with director general Alexandre de Juniac explaining, “Demand was at the same level it was in 2006 but we have the fleets and employees for double that.” | Related Despite Backing From JetBlue And Qatar Airways, JetSuite Files For Chapter 11 – Forbes



Formia Presents The Clean Kit for Hygiene-Conscious Travelers

Formia has launched a collection of amenity kit products called The Clean Kit for hygiene-conscious travelers. Products include personal protective equipment (PPE) including a range of non-woven, EVA foam and cotton face masks; gloves and sanitizers. “We understand that airline passengers’ needs are changing, and with this, our focus is to deliver relevant and timely solutions to support and protect their needs,” said Philipp Wendschuh, Formia's chief commercial officer.

APEX Media | Related Wizz Air Announce Strict Face Mask Rule for All Passengers – Express



Adapted Ion Decontamination Tech by ACA and IAE Surges in Popularity Amid Pandemic

Since modifying its airborne decontamination unit for ground use in March, Aviation Clean Air (ACA), and partner International Aero Engineering (IAE), have supplied the cabin-cleaning system to major OEMs, aircraft operators, maintenance organizations and other customers around the world. According to the companies, demand for the electrically powered ionization unit, which works by dispersing ions throughout the cabin that act as cleaning agents, continues to accelerate. “The effectiveness of the system, along with the ease of use and the lessened impact on personnel and aircraft downtime has helped these organizations continue their operations safely and efficiently,” said Howard Hackney, an ACA managing member.

Aviation Pros | Related How Airlines are Sanitizing Planes Amid Coronavirus – CNTraveler





Mother Nature showing off at Schiphol. Captured by @markw8endonk (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Our birthday celebrations today aren’t quite what we expected, but we're still so honoured to be celebrating 80 years with Aotearoa and beyond 🥳 What did your lockdown birthday look like? #AirNZ80Years

Air New Zealand @FlyAirNZ


Association News

Save the Date: APEX EXPO Will Take Place in October as Planned

The airline industry will reconvene in San Diego from October 19 to 22 for APEX EXPO. As the industry rebounds, join airline CEOs as they discuss how the industry has changed, what new processes and technologies are emerging and what the end-to-end passenger experience will look like in 2021 and beyond. 


> Quote of the Day

"I don't care about failing because I do not want to sit down in my older years and say, 'How come I didn't try?'"

Tony Fernandes


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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