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May 12, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Ryanair Plans Resurgence in July

Ryanair will instill a 40% capacity bump starting July 1, contingent on government restrictions on intra-European flights being lifted and safety measures being implemented at airports it serves. The plan, which involves operating 1,000 flights per day, will cover 90% of its geographic network. Its new health policies include mandatory online check-in, face masks for passengers and crew, cashless in-flight sales and use of the lavatory upon request to eliminate lineups. The airline is planning to cut 3,000 staff members. Meanwhile, Etihad Airways announced plans to reinstate its Melbourne–London link starting Friday, with return service commencing a week later. WestJet confirmed it will only operate domestic routes until at least the last week in June.

Business Travel News Europe | Related Etihad Airways to resume transit flights from Melbourne to London – Arabian Business



IndiGo Eyes Virgin Australia, Branson Raises Cash

IndiGo’s Rahul Bhatia is the latest party interested in a takeover of Virgin Australia, according to a source familiar with the matter. IndiGo is a champion of the ultra low-cost carrier model and Bhatia would presumably run the Australian airline using the same approach, but the bid is being prepared by Bhatia’s private holding company InterGlobe Enterprises and IndiGo is denying any direct involvement. The full list of non-binding takeover offers will be revealed on Friday. Virgin Group founder Richard Branson is fighting to ensure his other businesses weather the COVID-19 storm by selling as much as $500 million worth of stakes in Virgin Galactic. The bulk of liquidity will go towards Virgin Atlantic, currently in talks with lenders to secure its future. The airline announced its summer 2021 schedule today.

Executive Traveller | Related Richard Branson to sell Galactic stake to fund Virgin Atlantic – Business Traveller



What We’re Made Of: IFE Delivered Over PEDs Is More Sanitary, IdeaNova Says

IdeaNova has already begun imagining what type of in-flight entertainment experience travelers would want post-pandemic. “We should be looking at more affordable solutions that deliver content to personal electronic devices, which are single user-based and therefore more sanitary,” said CEO Juraj Siska. In lieu of Zoom, Skype or other messaging services, the company has also been relying on Intouch, its own video chatting program that is native to its Inplay IFE platform for internal communications. The What We’re Made Of series looks at how the aviation industry is tackling challenges brought on by the COVID-19 pandemic.  

APEX Media | Related What We’re Made Of – APEX Media



New United CEO, President to Assume Roles Next Week

Brett J. Hart, executive vice-president and chief administrative officer of United Airlines, will be promoted to become the company’s president on May 20. At the same time, current president Scott Kirby will replace Oscar Munoz as CEO, while Munoz will transition to a one-year term as executive chairperson. Kirby called Hart an “experienced, level-headed strategist” who can best manage the current situation the company faces.

Travel Weekly | Related United Airlines Transfers CEO Oscar Munoz to Executive Chairman Role – PR Week



Opportunity for In-Flight Advertising as Third-Party Cookies Phase Out

An advertising industry survey carried out by Inadvia found that while 76% of respondents saw in-flight travelers as a desirable audience, only 26% had invested in an in-flight campaign. It revealed a clear desire for in-flight advertising to be more targeted and for the process of buying ads to be more seamless. According to Inadvia’s Tim Letheren, as Internet browsers begin phasing out third-party cookies, in-flight media will become an increasingly enticing option for advertisers since airlines collect and own passenger data.

APEX Media | Related Third-Party Cookies Phaseout: A Pivotal Moment For Digital Marketers – Forbes



EasyJet Founder Offers $6M Whistleblower Reward

Convinced that easyJet management is leading the carrier down the wrong path, the airline’s founder and 33% shareholder, Stelios Haji-Ioannou, is offering a $12,400 reward to anyone with insider knowledge that can lead to management changes. Haji-Ioannou is also firmly against the company’s order of 107 Airbus jets and will reward any whistleblower $6.17 million should their knowledge lead to the order’s cancellation. The easyJet board denies any impropriety stemming from the order, and pointed to an external auditor’s report that confirmed this. The airline claims that the new jets are needed to replace an aging fleet. Haji-Ioannou called a special shareholder vote for May 22 to try to remove the airline’s chief executive, chairman and two other directors.  

Reuters | Related Easyjet founder blasts board over call for state aid, tells firm to raise cash ­– City AM



New Boltaron Materials Unscathed by Intense UV-C Exposure

With UV sanitizing expected to ramp up significantly as a result of the coronavirus crisis, the R&D staff at SIMONA Boltaron worked quickly to devise a material formulation that could provide long term performance and durability in 2-D or 3-D thermoformed aircraft interior seat parts. The result, dubbed 9815N, was recently put to the test by GermFalcon to verify if it could withstand high doses of UV-C exposure. After succumbing to the real-world equivalent of six years’ worth of UV-C exposure, the Boltaron test samples demonstrated no visible changes, texture anomalies or cracking. 9815N can also be safely cleaned using all aviation interior cleaning products.  






A royal view snapped from EVA Air's Royal Laurel business class just before takeoff. Captured at Taiwan Taoyuan International Airport by @gabriel_inflight (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Tamer is usually a flight attendant. Before working for us he was a specialist nurse in a psychiatric clinic. For now, he’s swapped his flying colours for his nurse’s uniform, to help out during the current coronavirus crisis. #InternationalNurseDay

Eurowings @eurowings


Association News

Attend Post-COVID-19 Airports Virtual Event Tomorrow

This immersive FTE APEX event will feature insight from industry leaders on how the airport must be transformed quickly to restore consumer confidence, enhance operations, and prepare for the post-COVID-19 reality. Due to an exceptional level of content, the online event has been extended and will now run 10:00 a.m. - 1:00 p.m. EST. It’s FREE to attend for airports and airlines, and just $50 for suppliers. View the full agenda and register here.


> Quote of the Day

"If you always do what interests you, at least one person is pleased."

Katharine Hepburn


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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