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May 21, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Airlines Continue to Implement New, Branded Health and Safety Measures

Emirates has introduced new measures for employee and customer safety to coincide with the resumption of passenger flights to nine destinations. These include the provision of complimentary hygiene kits consisting of masks, gloves, antibacterial wipes and hand sanitizer. In a similar move, United Airlines has implemented new health and safety measures, branded United CleanPlus, in partnership with Clorox and academic medical center Cleveland Clinic, and will be providing passengers with United CleanPlus amenity kits. Qantas has dubbed its new measures the Fly Well program, which will be rolled out on June 12. Although not mandatory, masks will be given out to everyone on board. All three airlines are also implementing social distancing measures and touchless checkpoints. Meanwhile, JetBlue has decided to keep its middle seats blocked until at least July 6.

Emirates | Related United partners with Clorox, Cleveland Clinic for new sanitisation measures – Business Traveller



Restructuring and Management Shakeup at Norwegian Complete

Before the COVID-19 crisis, Norwegian was projected to deliver its strongest-ever financial results thanks to efforts undertaken in 2018 to return to profitability. Now the airline is undergoing another restructuring, which has resulted in a total of $1.28 billion of debt converted to equity. A state loan guarantee of $300 million was approved today as Norwegian CEO Jacob Schram announced a new management structure. “In order to run a profitable and sustainable company going forward, I will build the commercial part around two distinct entities with clear [profit and loss] responsibilities," said Schram. The company will place a greater focus on employees, customers and efficient operation.

Norwegian | Related New management structure in Norwegian – Norwegian



What We’re Made Of: Cabin Innovation Is Happening Virtually, Says AIM Altitude

Since the lockdown, AIM Altitude senior industrial designer Helena Teichrib says she misses being able to bounce ideas off her colleagues: "Being around the engineering team is a core factor when trying to innovate or throw ideas and questions out to all departments; having the freedom to do this is what makes our designs progress." The company was named a Crystal Cabin Award finalist for its ARCA galley concept that re-envisions meal service, but Teichrib says the pandemic has inspired additional thinking streams around bacteria and social distancing.The What We’re Made Of series looks at how the aviation industry is tackling challenges brought on by the COVID-19 pandemic.  

APEX Media | Related What We’re Made Of – APEX Media



[VIDEO] How Will Isotropic Systems’ Antenna Platform Affect IFC?

Earlier this year, Isotropic Systems announced plans to license patented core components of its multi-beam antennas to aeronautical system integrators to accelerate the customized design, certification and deployment of next-generation terminals aboard commercial aircraft. In this video interview, the fourth in APEX's Satcoms for Aircraft video series, Isotropic Systems’ VP Product Development, Brian Billman, provides a detailed walk-through of the flexible terminal platform, which can conform to an aircraft's fuselage or existing radome. According to Billman, it can "essentially connect to anything in the sky, that's at any frequency, any polarization."

APEX Media | Related The Isotropic Antenna: The Perfect Solution for Aero? – Satellite Mobility World



Virgin Orbit Opts for Panasonic IFC Ahead of Launch Demo

Panasonic Avionics’ latest in-flight connectivity system has been installed on board the carrier aircraft of Virgin Orbit’s airborne rocket launch platform, a modified Boeing 747-400 known as Cosmic Girl. Connectivity will enable Virgin Orbit to communicate with and monitor the health of its LauncherOne orbital rocket system over land and sea. Virgin Orbit CEO Dan Hart said, “We’re grateful to Panasonic Avionics for their support – helping us keep eyes on our flight crew, Cosmic Gir, and the rocket as we fly out to our launch point. We’re certainly looking forward to having this technology in action during our upcoming launch demo,” Hart said. The launch demo is scheduled for this weekend, May 24–25.

Panasonic Avionics | Related Announcing the window for our launch demo – Virgin Orbit



New Safety Campaigns From A4A, EASA

A video released by Airlines For America (A4A) as part of its new public awareness campaign demonstrates the various measures currently being employed by member airlines to reduce the spread of COVID-19. The association is hoping to convey to travelers that airlines are “coming together” and exceeding CDC guidelines in many cases. Meanwhile, the European Aviation Safety Agency and the Centre for Disease Prevention and Control published their Health Safety Protocol for the industry in Europe. EU countries are expected to abide by the guidelines as travel picks up. The document recommends reopening airport shops and restaurants as long as physical distancing is in place, and suggests airlines limit onboard services such as duty-free sales and food and drink service.

Travel Pulse | Related Airport and travel retail bodies welcome European Aviation Health Safety Protocol but inflight sales to be curbed – Moodie Davitt Report



LIFT Aero Design Debuts Graphics to Raise Mask Awareness in Aviation

Tokyo-based aviation design consultancy LIFT Aero Design has released a collection of aviation-themed graphics it believes can help airlines restore confidence in air travel. The graphics include an “I protect you; you protect me” slogan, and can be applied to mask packaging, websites, mobile apps, boarding passes, IFE screens, advertising, placards on partitions or seats. “The reality is that airlines need to fill aircraft in order to survive and thrive again. A small behavioral change like wearing a mask can protect everyone on board. It enhances perception of the cabin, and by extension flying in general,” said Daniel Baron, LIFT’s managing director.

APEX Media | Related APEX Shares Airline Best Practices Regarding COVID-19 – APEX Media





Exterior view of the most beautiful office by far! Captured at Munich International Airport by @spottermuc (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

To keep pace with airlines applying the highest safety standards to protect travelers and crew members, Reassurance UPAs now include the latest airline policies and requirements for face masks.

ATPCO Routehappy @ATPCOnews


Association News

APEX Content Market Quiz – The Sequel!

Join us for another blockbuster event! The next APEX Content Market Quiz will test your knowledge of Zombie Films and Rom-Coms, so lovers of Zombieland and La La Land alike will find something to love! Register now and we’ll see you on Tuesday, May 26, from 12:30 p.m. to 1:00 p.m. EDT.


> Quote of the Day

"For our purposes as human beings, the mind is the center of everything."

Marilynne Robinson


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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