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June 1, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


United Airlines, Emirates Confirm Job Losses

United Airlines is to cut 13 of its 67 officer-level jobs on October 1, the day after the government’s restrictions on layoffs for carriers receiving federal aid expires. The carrier said the 13 employees would include those working on the airline’s network, regional hubs and in community engagement. United is set to resume flights to 11 long-haul destinations, as well as 16 destinations in the Caribbean and Latin America, in July. Emirates has also confirmed some job losses, with president Tim Clark stating during the virtual Arabian Travel Market that “by the summer of next year, we will start to see an uptick, quite a large uptick, in demand for travel,” but it could take until 2023 or 2024 to return to normality. 

CNBC | Related Emirates president sees hopes of recovery by summer 2021 – Arabian Business



Etihad, Turkish Airlines Appoint Wellness Ambassadors and Hygiene Experts

Etihad Airways has launched a new program, Etihad Wellness, which sees a team of trained multilingual wellness ambassadors provide travel health information to passengers via e-mail 24/7. The service, which will soon be expanded to web chat, is in addition to an online guide to Etihad’s ongoing hygiene initiatives. Wellness ambassadors are also being introduced at Abu Dhabi International Airport and will be present on board flights once travel restrictions are lifted. As Turkish Airlines resumes domestic travel, it has introduced new procedures for passengers. Temperature checks will be conducted at the airport and an appointed hygiene expert will be present on board each flight. 

Etihad | Related Turkish Airlines issues safety guidelines – Business Traveller



What We’re Made Of: IFEC Remains Competitive Advantage for Airlines, Says Safran

Some of the ways in-flight entertainment suppliers could help airlines post-COVID-19 include disrupting the content value chain, devising ancillary revenue channels and manufacturing seatback displays with antibacterial materials, says Safran senior director of Service Products Edwin Edillon Jr. “Passenger expectations haven’t changed and airlines still want a competitive advantage with IFEC. We will remain the best partner we can be and solve the new challenges our airlines face through this crisis.” The What We’re Made Of series looks at how the aviation industry is tackling challenges brought on by the COVID-19 pandemic.

APEX Media | Related What We’re Made Of – APEX Media



Adient Aerospace Pushes New Aspect Seat

Adient Aerospace is already in “advanced discussions with a number of potential customers” for its new Aspect lie-flat business-class seat for narrowbody aircraft, according to the company’s CEO, Andy Masson. He believes that the coronavirus pandemic may actually work in the product’s favor by accelerating the retirement of older long-haul aircraft, which will be replaced by more efficient single-aisle jets. Masson said that Adient Aerospace, which is partly owned by Boeing, could be delivering the Aspect seat to airlines within two years. 

FlightGlobal | Related Adient and Collins to Supply Seats for Hawaiian Airlines Dreamliners – APEX Media



New Survey Details Concerns of Travelers With Disabilities

Aviation accessibility consultant Chris Wood and easyTravelSeat founder Josh Wintersgill conducted a survey of 330 people with disabilities to gain their thoughts on flying during the coronavirus pandemic. Findings show that 30% of respondents plan not to travel by air until a vaccine is available for COVID-19. For the 32% that would consider flying before then (the remaining 38% responded “maybe”), the most common concerns were regarding the cleanliness of cabin air and cabin redesigns making seating more difficult. Positively, 70% of respondents said that COVID-19 hadn’t created financial constraints that would impact their decision to book future air travel. 

Aircraft Interiors International | Related New Aircraft Lavatory Concept Is Accessible to Passengers in Wheelchairs – APEX Media



APEX/IFSA CEO’s First-Hand Tips for Safe Travel During Pandemic

APEX/IFSA CEO Dr. Joe Leader chronicled his Memorial Day weekend family vacation to provide advice on how to fly safely during the coronavirus pandemic as airlines begin to ramp up operations. The family wore face coverings throughout their journey, as prescribed by APEX as a best practice in April. Dr. Leader’s wife, Dr. Jeanette Leader, who is a medical doctor, provided guidance throughout the trip, including turning on the overhead vents to allow the aircraft’s high-efficiency particulate air (HEPA) filtration system to remove up to 99.97% of viral particles in the air.

The Points Guy | Related Airplanes Don't Make You Sick. Really – Washington Post



Copenhagen Airports and SAS to Help Develop Danish E-Fuel Facility

Copenhagen Airports has partnered with SAS and four other logistics companies to develop a hydrogen and e-fuel production facility which, when fully scaled, could deliver more than 250,000 tons of sustainable fuel for aircraft, maritime vessels, buses and trucks each year. The project could see 5% of Copenhagen Airport’s fossil fuels displaced by 2027, and 30% by 2030. The parties are in discussion with regulatory authorities and hope to conduct a full feasibility study before a final investment decision is made. Thomas Woldbye, CEO of Copenhagen Airport, said, “It supports the ambition to transition Danish aviation to become completely free of carbon emissions in 2050.”

TRBusiness | Related Flying with sunlight – Lufthansa Group





The glint of light that hits a surface. This is a language all its own, and one architect-turned-photographer is fluent in it. Captured by Tom Ferguson.

This image was featured in a photo essay in the April/May issue of APEX Experience magazine. Look out for the latest issue next week!

> Tweet of the Day

UPDATE: The Bombardier Commercial Aircraft Twitter @BBD_Aircraft has ceased to exist. It has been rebranded as @MHI_RJ . Mitsubishi Heavy Industries @MHI_Group completed its acquisition of the @Bombardier CRJ Regional Jet program today June 1, 2020.

Isaac ✈ Alexander @jetcitystar


Association News

Don’t Forget to Join Us for the FTE APEX Ancillary Webinar on Thursday

The full line-up for the upcoming FTE APEX Ancillary virtual event has now been announced. Among the leading industry speakers are Juha Jarvinen, CCO, Virgin Atlantic, and president of the APEX Board of Directors; Andrew Middleton, commercial director, easyJet; Chris Annetts, strategy, regulation and customer director, Heathrow; Mariana Fonseca Medina, managing director, Digital, American Airlines; Ted Christie, president and CEO, Spirit Airlines; and Apple Ignacio, director, Ancillaries, Cebu Pacific Air. The event is free to attend for airlines and airports, so register now! 


> Quote of the Day

"The ego is a fascinating monster."

Alanis Morissette


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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