No Images? Open in Browser

June 19, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Face Mask Challenges Ongoing for US Carriers, JetBlue Expands Domestic Services

Soon after Airlines for America released a statement saying that US carriers will toughen up on passengers wearing face masks, a story is circulating about a political activist being removed from an American Airlines flight for not complying with its face mask policy. However, the FAA told a Senate Committee on Wednesday that it will not mandate the wearing of masks on commercial flights as it’s a public health issue, not an aviation safety issue. In a surprise move, JetBlue has announced plans to launch 30 new domestic routes between July 23 and October 1, including its first Mint services out of Newark Airport to San Francisco and Los Angeles.

USA Today | Related JetBlue Just Flouted Airline Industry Norms by Launching New Routes – Skift



The Weekly Wrap: New Cabin Air Innovations and Catering Safety Guidelines

This episode of The Weekly Wrap looks at two new retrofit cabin air filtration systems: one from Collins Aerospace for Dash 8 aircraft and one conceptualized by Seattle-based design firm Teague. Hosts Maryann Simson and Seth Miller interview Fabio Gamba, managing director of the Airline Catering Association (ACA), about the new guidelines created by its members to ensure every catering-related process is safe, from the initial preparation to the delivery of in-flight meals by the cabin crew. Finally, the episode discusses the latest announcement about the 2020 Crystal Cabin Award ceremony and its exciting new category.

APEX Media | Related Subscribe to the APEX YouTube channel



[PHOTOS] PriestmanGoode Designs Capsule for Space Tourism Company

Space Perspective formally announced plans to take passengers and research payloads up, up and away in a pressurized capsule attached to a football stadium-sized balloon. The vessel, called Neptune, can carry eight passengers and a pilot on a six-hour journey: two hours of ascent and descent, and two hours of floating at 100,000 feet. Nigel Goode, co-founder of PriestmanGoode, said the capsule was designed to prioritize the passenger experience and features room to move around and enjoy unobstructed 360-degree views. The first test flight, which will be unmanned and carry a research payload, is slated for 2021. The initial cost of a ticket is expected to be around $125,000 per person.

Forbes | Related PriestmanGoode designs new Spaceship for flights to the edge of space – PriestmanGoode



MAN Tests Pre-Booked Security Slots For Travelers

It’s feared that social distancing measures at the airport cause longer lines at security. Brad Miller, Manchester Airport’s chief operating officer, wanted to find a solution that would increase efficiency and improve customer experience while still adhering to health and safety guidelines. The result: travelers can pre-book a timeslot for their security check. The 15-minute window, reserved on a first-come, first-served basis, will grant travelers access to a dedicated lane that is likely to flow more quickly compared to the regular security queue. The service is free, and travelers are encouraged to make a booking around two hours before their flight departure. Latecomers will be redirected to the regular line.

Passenger Terminal Today | Related Masks and temperature checks as first post-pandemic Emirates flight lands at Manchester Airport – Manchester Evening News



New Portal Shares Aviation Security Threats in Real-Time

IATA launched an incident reporting tool yesterday that can help airlines, airports and air navigation service providers stay on top of security, biosafety and operational incidents around airports as they occur. The Security Risk Intelligence Portal also displays the latest COVID-19 travel restriction data. Intelligence shared via the platform will be accompanied by publicly available data to provide a comprehensive view of any given situation. Nick Careen, IATA’s SVP Passenger, Cargo & Security, said that safety and security is paramount as flying begins to pick up again.

IATA | Related IATA Outlines Layered Approach for Industry Re-Start – IATA



AIM Altitude Streamlines Galley Design

AIM Altitude designed a galley concept that ditches the longstanding philosophy of serving individual meal trays out of carts. ARCA makes use of boxes that hold 16 meals, which are transferred to passengers from convertible, collapsible carts. Garbage and recycling triage is made simple as the boxes can be repurposed for trash collection. This concept saves enough space to allow for an extra row of seating. Furthermore, the enclosed meal boxes are compatible with the sanitary expectations of passengers in the age of COVID-19.

APEX Media | Related APEX Experience Magazine Issue 10.3



AK-Service’s New Digital Team Focuses on Bringing AR to Passengers

AK-Digital, a new arm of Russian onboard service product manufacturer AK-Service, is working to bring augmented reality (AR) to its line of amenities. The company is eager to inject the high-tech capability into cabin staples like coloring books, menus and shopping catalogues. It said AR only requires a mobile device with a camera, which users point towards an AR-enabled object to view accompanying 3D content. AK-Digital cites previous work on children’s travel kits embedded with AR 3-D puzzles, as well as a series of collectable porcelain airplanes with AR effects, as examples of what can be achieved.

AK-Service | Related  Lotte Duty Free opens industry-first ‘Smart Store’ – Moodie Davitt Report





“All Together Now,” written by Tomás Romero, has Encore Inflight CEO Jovita Toh look back at the lessons learned over ten years in the IFE business.

This week, we're featuring content from the first-ever digital-only issue of #APEXExperienceMag.

> Tweet of the Day

From 1 July, #QatarAirways will operate 39 weekly flights to six U.S. gateways. Passengers can then connect onto hundreds of other US cities through our partnerships with American Airline and JetBlue. #GoingPlacesTogether

Qatar Airways @qatarairways


Association News

Your Hotel in San Diego Awaits! Book Your Accommodations for APEX EXPO

APEX EXPO is looking to be the first significant in-person event for our industry since the COVID-19 outbreak. Consider the extensive hotel options available during your stay in San Diego. As the travel situation evolves, you can book with confidence knowing that our host hotels offer cancellation without penalty. Please let us know if you have any questions or need any assistance with your reservations by emailing We look forward to seeing you this October!


> Quote of the Day

“You can very easily imagine a passenger wanting to remain in a cocoon-like state for the entirety of the journey, fearful of who or what they might come into contact with.”

Craig Foster, Valour Consultancy
Read the article


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2020. All rights reserved.