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June 20, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Burrana Debuts Rise In-Flight Entertainment Platform

Rise, Burrana’s new in-flight entertainment (IFE) platform, delivers targeted advertisements using Signal Lamp Entertainment’s Ad Republic solution and uses crowd-sourced data and intelligent algorithms to create a “Netflix-like” experience. It is available across any configuration of seatback, wireless and overhead systems. Using a web-based GUI editing tool, airlines can make changes to their IFE interface inhouse, eliminating the need for costly change requests. Currently in the prototype phase, the Rise seatback screens will be 4K ultra-high-definition and support Bluetooth, near field communication and either USB-C or USB-A in-seat power. 

APEX Media | Related Burrana Appoints Neal Nordstrom as CEO – PAX International



EXCLUSIVE: Air Canada Launches Free At-Home Streaming Service

Air Canada announced today that it will offer over 200 titles via an online platform created by CineSend. The service is available to members of Air Canada’s loyalty program, Aeroplan, at no cost for one month starting today, and is accessible in Canada only. “We want to gauge customer reaction for the next month and will certainly be looking at the data so see how we may be able to offer this on an ongoing basis,” said Anton Viden, Air Canada’s director of Brand Experience.

APEX Media | Related Picking the Hits: How Air Canada Uses Data Analytics to Optimize Its IFE Content – APEX Media



Dubai to Reopen on July 7, Etihad Launches Self-Assessment Tool

Dubai will welcome visitors from July 7, provided they register their details on the COVID-19 DXB app and have a certificate showing they tested negative for coronavirus in the four days before their departure, though tests can also take place at Dubai Airport. Tourists must also sign a health declaration form before boarding to say they will bear all costs of quarantine or treatment in Dubai. Etihad Airways has partnered with Medicus AI to develop a COVID-19 self-assessment tool based on WHO guidelines that consists of 22 questions. “As flying operations begin to resume globally, we want to empower our guests to make informed decisions on travel,” said Frank Meyer, Etihad Airways’ chief digital officer. 

Gulf News | Related Etihad launches Covid-19 risk-assessment tool – Business Traveller



DOT Fines Spirit $350,000 for Labeling Bumped Passengers as Volunteers

Between January 2017 and June 2018, Spirit Airlines documented over 1,000 passengers that were denied boarding on oversold flights as “volunteers,” and failed to communicate to a number of them that they were entitled to receive cash refunds in lieu of travel vouchers. As a result, the carrier has been fined $350,000 by the US Department of Transportation. However, the penalty factors in a credit of $110,000 to Spirit for airfares purchased to rebook passengers on other airlines, , and another $85,000 will only need to be paid if Spirit violates the provisions in the order again in the future.

TravelPulse | Related Here are the 18 nonstop routes Spirit Airlines will resume out of BWI by July – Baltimore Business Journal



Industry Insiders Recall Overcoming Y2K Crisis

While COVID-19 presents an unprecedented challenge for airlines the world over, the industry is no stranger to overcoming adversity. Back in 1997, the Federal Aviation Administration began preparing to defeat the millennium bug, a computer problem also known as Y2K. The agency spent over $160 million combing through 222 computer programs and some 21 million lines of code. According to Kurt Ebenhock, a former United Airlines spokesperson, United alone spent $85 million on Y2K preparedness. He is confident that the aviation industry will find its way through the coronavirus crisis: “None of us can ever imagine a future where we don’t go anywhere. We will travel again and we’re going to travel better,” he said.

APEX Media | Related What We’re Made Of – APEX Media



Carriers Continue Resuming Flights, SkyTeam Announces Hygiene Protocols

Virgin Atlantic has revealed plans to relaunch an additional 17 routes from August 1 onwards, including Tel Aviv, Miami, Lagos and San Francisco, after initially announcing that limited services to Hong Kong, Shanghai and the US would begin operations on July 20. KLM is also looking to have a busy August, with plans to operate 95% of its European destinations and 80% of its intercontinental destinations, marking a 15% and 5% respective increase on its planned services for July. As a member of SkyTeam, KLM is to abide by the alliance’s new SkyCare&Protect hygiene protocols, which currently consist of 15 measures from providing digital check-in services to making sure passengers can access cleaning wipes should they desire to clean their space onboard. 

Business Traveller | Related SkyTeam unveils new SkyCare&Protect health protocols – Breaking Travel News



Molon Labe Seating Introduces Headrest Air Vent Concept

Molon Labe Seating has unveiled a new potential feature of its S2 Stagger Seat designed for long-haul economy-class flights. Molon Labe suggests that the curved edge of the headrest, which can be rotated 180-degrees to create a barrier between passengers on either the window or aisle side,  could be equipped with an air vent. “This would at least give you the confidence that the air you’re breathing in would be coming only to you,” said Hank Scott, Molon Labe Seating’s CEO. “It’s not 100% perfect, but we don’t want to block both sides in case you do want to talk with the person next to you.”

Yahoo Finance | Related New Airline Seat Design Will Allow Disabled Passengers to Fly in Their Own Wheelchairs – Aviation Pros





Southwest's Florida One livery, spotted at PHX by @jetsetaztim.

June 20 marked summer solstice, so this week we're featuring only the most sunny #APEXPOTDs.

> Tweet of the Day

WOW, WOW, WOW!!🤩🤩 So impressed at how clean, sanitized and sparkling ALL our aircraft are! Kudos and thanks to Hector with the ATL Fogging Team for explaining the entire process to me. #KeepClimbing #DeltaProud #InThisTogether



Association News

Don't Forget to Sign Up For APEX Content Market Quiz #3

It's just one more day until the third edition of the Virtual APEX Content Market Quiz. Join us on Tuesday, June 23 from 12:30 p.m. to 1:00 p.m. EDT to test your tech and travel knowledge, and try your luck in the mystery category! Please sign up, even if you have already entered your email to receive an invitation for previous quizzes. We look forward to seeing you there.


> Quote of the Day

“We have never shuttered the industry on this scale before. Consequently, we have no experience in starting it up.”

Alexandre de Juniac, IATA
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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