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July 1, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Aeroméxico Files for Chapter 11; Air France and Air Canada Make Cuts

Aeroméxico is the latest carrier to file for bankruptcy protection, giving it a “sustainable platform to succeed in an uncertain global economy," according to CEO Andrés Conesa. It will use this time to obtain new financing and increase liquidity. Day-to-day operations will be unaffected; Aeroméxico’s goal is to double its domestic flights and quadruple international capacity in July compared to June figures. Meanwhile, Air France aims to present a plan to trade unions to cut around 6,500 jobs over the next two years, representing 15% of employees, and conduct a further 1,000 layoffs at its HOP! subsidiary. Air Canada announced the suspension of 30 regional routes and closure of eight stations at regional airports in Canada, citing weak demand.

CNN | Related Air France plans to cut 6,500 jobs by 2022: sources – Reuters



PXCom’s IC2M Software Enables In-Flight Social Distancing

PXCom’s CEO Cyril Jean believes the company’s new In-Cabin Mobility Management (IC2M) software suite could result in “a 60% drop in unmanaged in-cabin movement.” The suite consists of four modules designed to reduce crowding, including the management of toilet queues, access to overhead bins and the disembarkation process, as well as passenger-to-passenger and passenger-to-crew communications. For lavatory and overhead bin access, passengers will be able to log a request through the in-flight entertainment portal and be notified via a pop-up display when it’s their turn. “Combined with our TravelWell offering, we are currently preparing a specific component to enable passenger idling in the aisles on long-haul flights, as they need to stretch their legs,” Jean added.

APEX Media | Related PXCom and partners promote TRAVELWELL – Inflight Online



Airbus Cuts 15,000 Staff Amid 40% Drop in Aircraft Demand

Citing the “gravest crisis [the] industry has ever experienced,” Airbus chief executive, Guillaume Faury announced a slew of layoffs that will affect 15,000 Airbus employees, mostly concentrated in France and Germany but affecting sites around the world. The move was spurred by the company’s estimate that aviation’s full recovery would not occur before 2023 and may take place as late as 2025. “We must ensure that we can sustain our enterprise and emerge from the crisis as a healthy, global aerospace leader, adjusting to the overwhelming challenges of our customers,” said Faury. Airbus, whose commercial aircraft business activity has dropped by close to 40% in recent months, will rely on voluntary departures, early retirement and long term partial unemployment schemes where appropriate.

Breaking Travel News | Related Plane-maker Airbus furloughs 3,200 staff – BBC



CDC Director Criticizes American Airlines for Ending Seat Blocking Policy

During a Senate hearing, Centers for Disease Control and Prevention director Robert Redfield testified that the organization was “disappointed” with American Airlines’ decision to stop blocking the sale of middle seats, adding that the CDC doesn’t believe it sends the right message. AA is allowing passengers of full planes to switch flights if they choose, and believes that its multi-layered strategy to traveler safety – which includes required face coverings, enhanced cleaning procedures, and a pre-flight COVID-19 symptom checklist – is adequate. United Airlines is following a similar approach, while Delta Air Lines, Southwest, JetBlue and Alaska Airlines are all limiting capacity. Alaska announced it will issue “yellow cards” to passengers who refuse to wear a mask, putting them at risk of suspension of future travel.

Travel Weekly | Related We want you to have a great flight with us - with your mask on – Alaska Airlines



CORSIA CO2 Baseline Will Not Consider 2020 Levels

On Tuesday, the ICAO Council voted to change the rules of the emissions-reduction plan known as CORSIA. Originally, the scheme called for limiting the global aviation industry’s future carbon emissions to levels averaged across 2019 and 2020. Due to the exceptionally low level of air traffic this year, adhering to those rules would place an “inappropriate economic burden on the aviation industry," ICAO said in a statement. As a result, only 2019 will be used as a reference year, but further "adjustments" could potentially be made in the future.

France 24 | Related Aviation Industry Welcomes Progress on CORSIA, Despite Global Emergency – Air Transport Action Group



AtYourGate Expands Reach Through Grab Partnership

Airport e-commerce platform Grab joined forces with AtYourGate, bringing an omni-channel approach to pick-up and delivery at meal and retail concessions in North American airports. Airports and their vendors benefit from an efficient and scalable e-commerce solution and expanded reach as travelers can use either one of the Grab or AtYourGate apps to make purchases. Jeff Livney, chief experience officer at Grab, said that contactless ordering options have become “fundamental” to doing business going forward. PJ Mastracchio, founder and CEO of AtYourGate called the safety-focused offering “a vital component of the passenger’s expectations when they return to air travel.”

AtYourGate | Related Delivery Service AtYourGate Launches at New York City Airports – APEX Media



New John Horsfall Fiber Biodegrades in Under One Year

Textile manufacturer John Horsfall launched BioFibre, a naturally derived material that makes economy disposables more sustainable. The soft, lint-free material is ideal for headrests, pillow covers, tray mats and other single-use items in the cabin. BioFibre is made with reclaimed waste wood and can be recycled; it biodegrades in less than a year. By comparison, plastic-based materials can take over 50 years to break down to micro-plastic particles. While the manufacturing process for BioFibre is heavily reliant on water, 95% of it is recycled back into the system, and no solvent or glue is used.

John Horsfall | Related John Horsfall Launches Sustainable Scented Airline Pillows – APEX Media





In “The Holidaymaker,” APEX Media contributor Jasmin Legatos examines the humble roots of British tour operator and airline Thomas Cook.

This week, we're featuring throwbacks from past issues of #APEXExperienceMag. Read the latest issue here.

> Tweet of the Day

#OnThisDay in 2004 @vueling took to the skies ✈️ for the first time. Happy Birthday 🎂 to the network’s 11th busiest operator in 2019 with 219,359 flights – and we're hoping for a speedy recovery to normal traffic numbers. @Transport_EU @IATA @A4Europe @CANSOEurope @ACI_EUROPE

Eamonn Brennan @eurocontrolDG


Association News

APEX Board of Director Nominations Are Open

APEX is looking for the next Board of Directors to help uphold and progress the standard of APEX! Nominations are due July 31, submit yours today. A slate of candidates will be determined by the APEX Nominations Committee following discussions with each nominee. The election ballot will be distributed in August/September 2020.


APEX/IFSA CEO Announces Cancellation of In-Person EXPO in San Diego

The San Diego Convention Center has notified APEX/IFSA that it will not be able to host this year's EXPO. We are sharing the news immediately, though we still have many questions ourselves. APEX and IFSA are working through a number of activities, including official written notifications, hotel and vendor releases, and legal review. Please take our airline or supplier survey as soon as possible to help us determine how best to serve your needs moving forward.


> Quote of the Day

"All industries need to look at how they can accelerate recovery. See what your clients need, offer incentives and discounts."

Andrew Fitzpatrick, Monster Entertainment
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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