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July 16, 2020



Today's Top Stories


Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


First-Ever FTE APEX Virtual Expo Will Bring Tradeshow to Your Home

Future Travel Experience (FTE) and APEX today jointly launched FTE APEX Virtual Expo, which will take place on December 8 and 9. The event will feature an interactive online exhibition with live product demos, virtual conference sessions and networking capabilities, including messaging and video calls, and run for 24 hours a day to accommodate all time zones. The theme is: Transforming air transport post-COVID-19. “As we polled our airline and valued supplier members worldwide, we discovered key aspects that will most help our industry. Our stakeholders want to connect and engage to share ideas, propositions, visions and learnings,” said APEX/IFSA CEO Dr. Joe Leader.

APEX Media | Related FTE APEX Virtual Expo



American and JetBlue Strengthen Northeast Presence With New Alliance

A new codeshare agreement between American Airlines and JetBlue will allow the airlines to increase market share primarily in New York and Boston in hopes of fending off rivals Delta and United airlines, while speeding up their own financial recoveries. The deal also allows customers to spend and earn frequent flyer miles with flights on either carrier. “Pairing JetBlue’s domestic network with American’s international route map creates a new competitive choice in the Northeast,” said Joanna Geraghty, president and chief operating officer, JetBlue. The alliance agreement is subject to governmental review.  

CNBC | Related JetBlue and American Airlines Announce Strategic Partnership to Create More Competitive Options and Choice for Customers in the Northeast – AA



Inflight Dublin Supports Airlines With Free Six-Month Wireless IFE Trial

With the launch of a six-month free trial of its wireless in-flight entertainment (IFE) solution, Inflight Dublin hopes to allow passengers to retain access to IFE during a time when airlines are forced to cut costs due to the effects of the COVID-19 pandemic. Everhub provides an alternative to high-touch seatback screens by delivering digital shopping catalogs, publications and video directly to passengers’ PEDs. The service can also help airlines generate ancillary revenue through advertising, content sales, destination services and in-flight product sales.

APEX Media | Related Inflight Dublin Launches Next-Generation DO-160G Certified Everhub Server – APEX Media



IGA Creating E-Commerce Platform That Combines AI, AR, Alternative Payment

Kadri Samsunlu, CEO of Istanbul Airport operator IGA Havalimani Isletmesi, is looking to be ahead of the digitization curve that he says COVID-19 is accelerating. IGA will build an e-commerce platform that will make all duty-free products and services available for travelers to shop for at home, allowing them to spend free time in other areas of the airport. Sales campaigns will be delivered via augmented reality supported by an artificial intelligence engine that will make recommendations to consumers. The platform will also support e-wallet payments, with WeChat, Alipay, UnionPay and IGA loyalty points as options. The goal is to increase spend-per-passenger as travelers slowly return to one of the world’s largest airports, which provides what Samsunlu calls an opportunity for “unparalleled growth.”

TR Business | Related Seamless media for Istanbul – Passenger Terminal Today



Airport Restaurant & Retail Association Sounds Alarm on Failing Businesses

According to a report by the Airport Restaurant & Retail Association, airport retailers and restaurateurs in the US will lose a combined $3.4 billion between now and the end of 2021. The paper describes how severely reduced traveler numbers could result in the widespread shuttering of airport businesses, and warns of the danger of reopening before customer numbers rebound. The association implores airports to grant relief on rent and fees, share CARES funding with concessionaires and extend contract agreements by at least two years to give businesses a chance to recover.

Moodie Davitt Report | Related Facing Facts: The Survival and Revival of Airport Shopping and Dining – ARRA



Foodcase International Crafts Meal Box That Reduces Contact Points

Foodcase International has introduced a new cardboard tray box designed to minimize touchpoints during meal distribution in the cabin. Called The Butler, the solution contains pre-sealed appetizers, desserts and/or beverages on one side and a space for a hot meal on the other side. When stacked in a full-size trolley, its compact size means meal capacity is expanded by 15%. Foodcase is working on facilitating a closed loop system for the meal boxes, which are made out of compostable and recyclable materials.  

PAX International | Related Monty’s Bakehouse launches low-touch food solutions – Pax International



[PHOTOS] Air New Zealand Completes Auckland Domestic Lounge Refurb

After a pause on renovations on Air New Zealand’s domestic lounge at Auckland Airport due to the coronavirus lockdown, work has finally been completed and the lounge has been reopened. It seats 375 customers and features a larger bar space and more showers. The airline’s other lounge at the airport, meant for regional flyers, has the same food and beverage offerings and seats 265 travelers. “We look forward to welcoming customers to both our lounges in Auckland with more and more New Zealanders beginning to fly again,” said Air New Zealand’s customer general manager, Liz Fraser.

Business Traveller | Related British Airways Reopens Lounges Ahead Of Service Ramp Up – Simple Flying





“I strongly believe that there won’t be a single niche of the aviation sector that doesn’t rely in some capacity on VR or immersive technology five years from now.” — Greg Caterer, Chief Operating Officer, Neutral Digital

This week, we're featuring Q&A profiles from past issues of #APEXExperienceMag. Read Greg's Q&A here.

> Tweet of the Day

We are proud to announce that Compensaid has become @eurowings’ primary CO2 compensation offer. What sets Compensaid apart is the possibility to offset carbon emissions through Sustainable Aviation Fuel (SAF).

Lufthansa Innovation Hub @LHInnovationHub


Association News

Hear From PAC in Tomorrow’s APEX Weekly Wrap!

Following the news that Panasonic Avionics is supplying Middle East Airlines’ A321 family aircraft with in-flight entertainment and connectivity services, Maryann Simson and Seth Miller caught up with Tom Eskola, Panasonic Avionics’ VP & General Manager, Middle East, Central and Southern Asia, and Africa, to talk more about the deal and the broader IFEC market. Also up for discussion is the strategic partnership between JetBlue Airways and American Airlines, gategroup’s ePax solution and more! Subscribe to the APEX YouTube channel or watch previous episodes.


On This Day: Trans World Airlines, Founded on July 16, 1930, Played a Pivotal Role in the Development of Airline Headsets

In 1961, TWA approached AVID asking to create a headset for its passengers. AVID responded with pneumatic headsets, consisting of hollow plastic tubes that carry sound emanating from a speaker hidden in the armrest. The company had a 97% market share at one point. While mass-produced electronic earphones eventually superseded pneumatic models, the 60 year-old technology is not dead just yet. Read on about the little-known history of airline headsets.


> Quote of the Day

"We see the retail experience as something that enhances the overall customer experience, and we know success depends upon not doing it the way it was done in the past."

Patrick Brannelly, Emirates
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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