Product Manager, In-flight Entertainment
Fabienne develops the video and audio content strategy for Lufthansa’s long-haul and middle-haul flights. Before taking this position 10 years ago, she was responsible for nearly all aspects of in-flight entertainment (IFE) content and processes. Prior to working in IFE, she was a product manager for Express Services at Lufthansa Cargo.
Now Reading: Wolfsschlucht, Andreas Föhr
The future of flight will be: Bright
Favorite airport: TXL
Paper or electronic boarding pass: Electronic
Passport stamp you wish you had: Australia
Seatback or PED: Both
Did you choose the airline industry or did it choose you?
Somehow both. It was always clear to me that I wanted to work in an international environment. My studies at university were a combination of languages (French and Spanish), economics and media and communications. As I was living close to Frankfurt, Lufthansa was, of course, one of the big international companies on my list. I first started working in product management for Lufthansa Cargo, but when I saw the job offer in in-flight entertainment (IFE), it just matched perfectly with my studies.
“From my point of view, the next steps are more about personalization and interaction.”
Something that never ceases to amaze you in your industry?
The industry never stops changing and evolving. Especially nowadays, as passengers are expecting the same infrastructure on board as they have on the ground, IFE and cabin interior are forced to continually change.
How do content and entertainment expectations change for people when they are traveling?
For most people, traveling itself is already very exciting; but it’s also a stressful experience. So, what they prefer on board is to watch something light and positive. Comedy and action movies are always a good choice. Passengers also consider it a relief when they are able to navigate through the IFE interface and watch content in their native language.
What types of entertainment trends are you excited about?
I think what has changed most in the recent years is the reception of television series. Some years ago, we sat in front of the TV every week at the same time, waiting for the next episode of our favorite TV show. Now, with the issue of box sets, the offer of whole seasons on video-on-demand platforms and TV events on broadcast channels, this has changed completely. There is more flexibility as to when programs can be watched, and people appreciate this.
What types of content trends do you see taking shape onboard?
Content trends like box sets, playlists or similar packages are already realized in IFE. A new content type could be virtual reality. From my point of view, the next steps are more about personalization and interaction. With new IFE systems offering ways to pair personal devices with the seatback monitor, new use cases will be added that also will allow new types of content. The extension of connectivity will support this development even more.
Every job has a cool factor. What’s yours?
Creating a monthly new product for international target groups and their needs is like solving a puzzle every month. When all the pieces fall into place in the end, the result of my work directly affects the passengers on board and is one of the feel-good factors for their journey.
What’s the one item you can’t travel without?
A scarf. I am always freezing in the aircraft.
Two things that you miss most about home when you’re traveling?
My family and my bed.
Your top three films of all time?
There are so many! Recently, I really liked The Martian. An older one that really impressed me at the time was Léon: The Professional. And, as I am a huge sci-fi fan, I was amazed by The Matrix. But it is hard to choose my top three movies of all time – I’d rather have a top 20!
If you could sit beside anyone on a plane, who would it be?
The Dalai Lama. This would be inspiring and entertaining at the same time, I am sure.