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January 7, 2022



Today's Top Stories


Lufthansa Considers Stake in Italy’s ITA Airways

According to Italy’s Il Messaggero newspaper, Lufthansa is considering taking a 15% to 40% stake in ITA Airways, which launched operations in October 2021. ITA Airways’ president, Alfredo Altavilla, had already said the carrier had arranged to be a member of the SkyTeam for one year, but would be interested in investment from Lufthansa. Furthermore, at last year’s IATA AGM, Lufthansa’s CEO, Carsten Spohr, reportedly said, “We believe that the natural home for a new Italian national airline is a partnership with Lufthansa.” Italy is Lufthansa’s second-largest international market after the US.

Business Traveller | Related Lufthansa Group might acquire up to 40% of ITA Airways – Aviation 24



Air France-KLM Raise Fares to Fund Shift to SAF

Starting January 10, Air France-KLM will be adding a surcharge to its ticket prices to help fund the use of sustainable aviation fuel (SAF). Economy-class tickets will increase between €1 and €4 and business-class tickets will be an additional €1.50 to €12, depending on the length of the flight. The surcharge will be implemented across the French and Dutch arms of the company and on Transavia flights. Air France-KLM aims to replace from 0.5% to 1% of traditional fuels with SAF this year before reaching 5% SAF use in 2030 and 63% SAF use by 2050.

IB Times | Related Johnson Matthey launches HyCOgen technology for SAF production – Biomass Magazine



EasyJet Partners with CAeS on Zero-Emissions Aircraft Development

EasyJet has partnered with Cranfield Aerospace Solutions (CAeS) to develop a hydrogen fuel cell propulsion system for a nine-seat Britten-Norman Islander aircraft, which is planned to be flying by 2023. The goal is to understand how zero-carbon technologies could integrate with airline operations. CAeS’ CEO, Paul Hutton, said, “[This] development is a vital first step in our journey to design and manufacture larger, longer range [zero-emissions] regional aircraft between 19 and 100 seats.” EasyJet hopes to fly customers on jets powered by hydrogen-combustion, hydrogen-electric or a hybrid of both by the mid to late-2030s.

EasyJet | Related EasyJet Backs FlyZero Aircraft to Power its Future – Airline Ratings



UHD Alliance Announces Next Developments for Filmmaker Mode

At CES 2022, the UHD Alliance offered an update on Filmmaker Mode, a TV setting that disables post processing such as motion smoothing, giving customers the opportunity to view content in the way the filmmakers intended. The mode, first announced in 2019, includes the original aspect ratio, color and frame rates, with 2022 developments focusing on ambient lighting recommendations. APEX recently updated its technical specifications for in-flight entertainment (IFE) systems to include Flimmaker Mode, which American Airlines plans to implement on new aircraft starting in 2023.

Hollywood Reporter | Related American Airlines to Equip A321XLR, 787-9 Fleet with 4K In-flight Entertainment Displays – Aviation Today



Crown Media’s Hallmark Originals Bring Festive Cheer to Passengers

During December 2021, Crown Media brought cheer and goodwill to airline passengers with the provision of festive Hallmark Channel originals across select Delta, Alaska and American Airlines flights worldwide. Titles included Love, Lights, Hanukkah!, The Christmas House, Christmas Town, A Christmas Tree Grows in Colorado, Christmas Waltz and A Nashville Christmas Carol. Holly Henderson, Crown Media’s SVP Content Distribution, said, “As families and friends embarked on their journeys to connect and be together for the holidays, this notable collection of films will have complemented their travel experience.”

Apex Media | Related Where you can catch your favorite Christmas movies in the air – The Points Guy



SIA and NUS Launch Digital Innovation Corporate Laboratory

Singapore Airlines (SIA) and the National University of Singapore (NUS) have launched a new $33.2-million digital aviation corporate laboratory. The facility, supported by the National Research Foundation Singapore, will focus on the design of traveler-centric digital services as well as revenue management, security and safety, and workplace productivity solutions. It features state-of-the-art equipment including cabin and cockpit simulators with augmented reality and virtual reality technologies and will foster Singapore’s aviation industry talent pool by training more than 70 researchers and PhD students.

Singapore Air | Related INTERVIEW: NEC’s Jason Van Sice on Airport Biometrics in the Late Pandemic – Find Biometrics



Virgin Atlantic Clubhouses Now Serve New London Light Cocktails

Virgin Atlantic is now offering alcohol-free cocktails from New London Light at its Clubhouse lounges. The menu includes “Outbound,” a cocktail made up of the brand’s non-alcoholic spirit New Light, cold-brew coffee with natural honey flavours, pineapple soda and chocolate bitters. New London Light was launched in 2020 by English gin producer Salcombe Distilling Co, so each cocktail can be made alcoholic using Salcombe Gin. Corneel Koster, Virgin Atlantic’s chief customer and operating officer, said, “Our exclusive global partnership will offer those seeking an alcohol-free beverage a whole new range of delicious options.”

The Spirits Business | Related Virgin Atlantic gets £400m injection as airlines battle Omicron gloom – The Guardian





An Air Canada Express jet taking off at YUL. Captured by @aviationyul

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Have to give credit to @FlyFrontier. Booked ATL-PBI for amazing rate of $15 each. Flight just cancelled. Email offer immediately paid up to $250 each to put us on @Delta next flight and system gave us $100 future credit each for @FlyFrontier. It was all automated. Well done!

Dr. Joe Leader @joepleader


Association News

Download the 2021 Airline Health Safety Yearbook

To celebrate their commitment to employees and passengers throughout COVID-19, SimpliFlying has created a free eBook containing interviews with 18 CEOs and senior leaders at airlines that have taken part in the APEX Health Safety powered by SimpliFlying audit. Each participant discusses the most important thing they learned during the pandemic, new measures that most improved the passenger experience during this time and what they will focus on in 2022 and beyond. Download it now


> Quote of the Day

"An increasing number of consumers [are looking] for alcohol alternatives that don’t compromise on taste, whilst delivering the same theatre and experience."

Angus Lugsdin, Salcombe Distilling Co
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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