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January 13, 2023



Today's Top Stories


Hong Kong's HK Express To Add First A321neo

HK Express’s first A321-200N is now scheduled to arrive towards the end of 1H 2023. The aircraft will be the first to be painted in a new livery under the airline’s corporate identity rebranding program. HK Express has 16 of the type on order, due between 2023 and 2025. Each plane can seat 230 passengers. The airline operates a fleet of 26 Airbus narrowbodies, including five A320-200s, ten A320-200Ns, and eleven A321-200s. The A321neos will be delivered progressively across three years, with three set to enter service this year.

ch-aviation | Related Hong Kong Airlines to hire 1,000 new staff by end of 2023 - AeroTime



Saudia Looks At A More Sustainable Future

Saudi Arabian Airlines (Saudia) is taking important steps to secure its place as an industry leader in environmental responsibility, seeing sustainability management as an integral part of its corporate strategy. The aim is to promote the future of sustainable flying and minimize emissions. Saudia is committed to a variety of sustainability projects and new environmentally friendly initiatives such as the Green Points Program, Voluntary Carbon Market Initiative, Sustainability Flight Challenge, eVTOL and Formula E.

Times Aerospace | Related Successful Year: Saudi's flynas Doubled Its Growth In 2022 - Simple Flying



Porter Airlines Announces Premium Onboard Catering

Porter Airlines has partnered with premium Canadian brands for its inflight catering. The upgraded offering will be available from February 1st. The providers were chosen for their quality ingredients, alignment with the airline's brand, and focus on sustainability. Porter Airlines’ new catering offering will vary by flight and aircraft type. All flights will continue to offer the airline’s PorterClassic service, made up of complimentary beer and wine served in glassware, together with a selection of premium snacks. On longer flights operated by the airline’s new Embraer E195-E2 aircraft, passengers will also have the option to purchase from a range of fresh food and snacks with PorterReserve.

Simple Flying | Related United business class brings back the ice cream sundae cart - Executive Traveller



Ryanair To Shutter Brussels Zaventem Base

Irish ultra-low-cost carrier Ryanair has decided not to reopen its Brussels Zaventem base over the airport’s move to raise prices by 11% from April this year. This decision by Zaventem Airport could make it more uncompetitive than other Belgian and European Union (EU) airports which are reducing the prices or freezing charges to help air traffic recover from the impact of the Covid-19 pandemic. The carrier said that it will continue to operate 12 routes to/from Brussels Zaventem on aircraft based outside Belgium and its flights to/from Charleroi will not be impacted by the decision to shut its Zaventem base.

Airport Technology | Related Wizz Air is pulling out of Cardiff Airport - Wales Online



airBaltic To Equip Entire A220 Fleet With SpaceX’s Starlink

Latvian airline airBaltic is to equip its entire Airbus A220-300 fleet with SpaceX’s Starlink internet connectivity system. The carrier is set to become the first airline in Europe to launch high-speed, unlimited, and free-of-charge satellite internet on board. Starlink achieves significantly lower latency and higher transmission speeds for its end users with satellites positioned in low-Earth orbit at an altitude of 550 km, over 65 times closer than conventional geostationary satellites. airBaltic will work with SpaceX to achieve the required supplemental type certification approval and is expected to begin installing the product on the entire airBaltic Airbus A220-300 fleet this year.

Aviation Business News | Related Emirates to offer Inmarsat’s GX Aviation's high-speed inflight broadband - Aviation Business News



Research Finds a 'Digitisation Gap' And An Urgency for Real Retail Transformation

Latest research from Datalex reveals travelers are seeking retail modernisation across the board including better product bundling, transparent pricing, new payment methods such as Buy Now Pay Later and loyalty redemption, as well as alternative ancillaries such as carbon off set initiatives. The research outlines key retail technology investment priorities for airlines, including an imminent plan to move away from their legacy systems, an increased investment in AI and greater control over distribution by investing more in NDC. A key finding is a ‘digitisation gap’, highlighting an expectation disparity between airlines and their customers. Just 1 in 9 (11%) of the 10,000 end-travelers surveyed believe airlines are ahead of other e-commerce providers, suggesting they do not view airlines as particularly innovative.

Datalex | Related How Historical Data Helps Aviation - Connected Aviation Today



Emirates Unveils A380 With Real Madrid Livery For Spanish Super Cup

Emirates, the official main sponsor of Real Madrid, welcomed the Spanish football club onboard a specially chartered A380 flight from Madrid to Riyadh yesterday. The iconic double-decker Airbus aircraft featured a new livery which features some of the club’s top players. The bespoke fuselage decal includes a group shot of renowned Nacho Fernández, Dani Carvajal, Thibaut Courtois, Karim Benzema, Luka Modrić, Tony Kroos and Vini Jr and covers more than 125 square meters on each side of the aircraft. The decal will remain on the A380 aircraft for five months with scheduled services around the world including London Heathrow, New York and Melbourne.

Aviation Source News | Related New images reveal livery of the last-ever Boeing 747 - AeroTime




Today’s picture comes from @laxmaciej, showing a Qantas Airbus A380 at LAX.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

.#Bengaluru's non-stop service to #SanFrancisco operated by @airindiain is about to get a #PaxEx upgrade as starting 15.01.23 #AirIndia will operate an ex - @Delta #B777-200LRs on this route. Here are📸's of the DL's cabins on this aircraft which remain largely unchanged. #AvGeek

VT-VLO @Vinamralongani


> Quote of the Day

"HK Express sees this as an optimal moment to rebrand as consumers in Asia seize the opportunity to travel again. The airline’s revamped visual identity enhances communication through direct and simple designs. For instance, simple icons and graphics are used. Overall brand identity is expressed with a new logo, composed of a journey symbol and updated wordmark. The symbol, which looks like a small letter “e” in bespoke shades of purple, symbolizes the start of a journey. It ends with a new cyan."

Statement by HK Express
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The next newsletter will be out on Monday.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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