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January 26, 2024



Today's Top Stories


Alaska Airlines warns of $150m Boeing blow-out cost

Alaska Airlines faces a $150 million cost after a mid-air panel blow-out on a Boeing 737 Max 9 led to the grounding of 171 similar jets. The incident on January 5 terrified passengers, resulting in over 3,000 flight cancellations. While Alaska expects normalcy by early February, it anticipates lower growth due to delayed Boeing aircraft deliveries. The fallout also impacted the wider industry, with United Airlines preparing for delays and considering alternatives, while Southwest and American expressed frustration with Boeing's issues.

BBC News | Related

Alaska Airlines expects to start flying Boeing 737 Max 9 planes today after inspections - Independent



Touch Enters IFE Partnership with Aeromexico

Touch Inflight Solutions (Touch) has entered a partnership with Aeromexico focused on optimizing the carriers’ in-flight entertainment (IFE) workflows and offering more personalized content to passengers. The partnership will benefit both Aeromexico and Delta Air Lines, which is a major shareholder in Aeromexico. Andre Valera, VP Business Development at Touch’s parent company, Conetic, said, “Utilizing the Touch Media Center, combined with our expert operational team, we aim to deliver enhanced operational outcomes from the outset.”

APEX | Related

Touch and Aeromexico forge innovative IFE partnership - Travel Daily News 



Bag tracking, robotics, automation and sustainability: top baggage trends to watch in 2024

Following the first meeting of the year for the FTE Baggage Innovation Working Group, Darin Juby, Head of Baggage Transformation, Future Travel Experience, identified several key trends that will transform the baggage experience in 2024 and beyond, including rebuilding trust in checking bags through enhanced tracking and information sharing, accommodating growth using new innovative processes such as robotics and automation, and further enhancing sustainability. Juby also provided an update on a major baggage imaging POC.

Future Travel Experience | Related

The FTE Baggage Innovation Working Group - Future Travel Experience



Emirates Airline commercial stars Real Madrid footballers

Emirates has launched a new commercial video featuring a selection of Real Madrid stars. The advert features players Jose Iglesias, also known as Nacho, Vinicius Junior, Kepa Arrizabalaga, and Rodrygo Goes. In it, they grant the wishes of the people on screen simply by snapping their fingers. The ad, launched under the slogan: “Make It Better, Fly Better,” is currently playing on Real Madrid and Emirates social media platforms with targeted media support in Spain, Mexico, Brazil, Egypt, Algeria, Morocco and Australia.

Arab News | Related Emirates and Real Madrid: “Make It Better, Fly Better” magic unleashed in global ad campaign - Travel & Tour World



Former Embraer, Eve Exec Becomes CEO Of Eviation

Eviation Aircraft has appointed Andre Stein, former head of Eve Air Mobility, as its CEO. With over 25 years at Embraer, Stein co-founded Eve and led the E2 product and market strategy. Eviation's all-electric commuter aircraft, Alice, first flew in 2022. With orders exceeding $5 billion, the company aims for certification and entry into service in 2027. The company also welcomed Jeff Hurford, previously from Cirrus Aircraft, as CFO. Both executives expressed enthusiasm for advancing the aerospace industry's transition to sustainability as Eviation enters a pivotal phase in its development.

Aviaiton Week | Related Eviation appoints Andre Stein as CEO - Revolution



Auckland Airport deploys checkpoint CT scanners

Auckland Airport has implemented computed tomography (CT) 3D baggage scanners, allowing international travelers to keep electronics and liquids in their carry-on bags starting January 22. The technology, previously introduced at Wellington and Christchurch airports, enhances safety and security while improving the passenger experience. The CT scanners enable virtual unpacking on screens, eliminating the need for physical bag searches. However, the 100ml limit for liquids, aerosols, and gels remains in place. While the new system may inconvenience travelers with camera film, it is aimed at preventing potential damage during the CT scanning process. The initiative aligns with Auckland Airport's commitment to security.

Passenger Terminal Today | Related

Auckland Airport Rail Link Plans Canceled By New Zealand Government - Simple Flying



Rafael Viñoly Architects unveils plans for vineyard-covered airport terminal

Rafael Viñoly Architects has revealed plans for an international terminal at Florence Airport in Italy, featuring a unique 7.7-hectare vineyard atop its 50,000 square meters structure. Designed for over 5.9 million passengers annually, the terminal will boast a vast sloping roof with skylights, housing 38 rows of functional vineyards. This design pays homage to Florence's association with Tuscany, renowned for its wines. A local vintner will cultivate the 19-acre vineyard, and the wine production will occur in specialized cellars beneath the terminal's roof. The project also involves reorienting the existing runway and improving transport links, with completion expected by 2035.

Dezeen | Related

Vineyard-Topped Airport Terminals - Trendhunter




Today’s picture comes from @aixatspotter, showing a SWISS A220 in Geneva. Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Join us at #APEXTECH, February 28-29, in Los Angeles, for the workshop session "How to Speed Up Media Content Integration and Fix the Last Mile." Learn more about the workshop: http://bit.ly/3SwlDcE Register ➡️ http://bit.ly/3yKIZkn

APEX @theAPEXassoc/


Association News

Shop the Online APEX Merchandise Store

It’s almost Valentine’s Day. Share the love by surprising your colleagues and team with thoughtful gifts from the APEX Store. It's the perfect way to express your appreciation and support for our wonderful APEX community. Start spreading the love – Start Shopping today!


APEX TECH | 28-29 February 2024 | Los Angeles, CA, USA

Come embark on a journey to explore the latest advancements and innovations in the world of Inflight Connectivity, Media Content and Supply Chain, Data Capture and Intelligence, and Ancillary and Passenger Experience Use. Join us at 2024 APEX TECH, 28-29 February, in Los Angeles, CA, and learn from and network with airlines and service providers. Registration is now open!


> Quote of the Day

“Touch is the content service provider for Delta Air Lines, and our track record of providing exceptional service to Delta has been a key factor in establishing trust with Aeromexico. This relationship is strengthened by our close coordination with Delta in technical services and content management, creating synergies that benefit both airlines in terms of efficiency and operational effectiveness."

Andre Valera, VP Business Development at Conetic


The next newsletter will be out on Monday.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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