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February 3, 2023



Today's Top Stories


British Airways And Virgin Atlantic To Return To China

British Airways (BA) and Virgin Atlantic have announced the recommencement of services to mainland China following a 3-year absence due to the COVID-19 pandemic. BA will reopen its London Heathrow Airport (LHR) to Shanghai Pudong International Airport (PVG) route on April 23 for a daily service. Roughly a week later, Virgin will also reopen its LHR-PVG route on May 1 to operate a daily flight for passenger and cargo operations. BA will also relaunch its LHR to Beijing Daxing International Airport (PKX) services this summer.

Simple Flying | Related Lufthansa Announces 4 New North American Boeing 787 Destinations - Simple Flying



Porter Airlines Celebrates First Embraer E195-E2 Flights

Porter Airlines has commenced operations of its new Embraer E195-E2 aircraft, connecting Ottawa and Montreal to its hub at Toronto Pearson International Airport. The addition of the E195-E2 gives passengers more flight options for the greater Toronto area. The Pearson-Ottawa service starts with four daily nonstop return flights, while the Montreal service will have three daily nonstop return flights. With this expansion, Porter is jetting towards becoming the only airline with comprehensive networks at both of Toronto’s main airports.

Airways Magazine | Related Porter Airlines Partners with The Fort Distillery for On-Board Cocktails - Business Traveler



JAL Promises Unprecedented New A350 First, Business Class

Japan Airline (JAL) is set to launch an unprecedented new experience for its premium travelers onboard its upcoming fleet of Airbus A350-1000 jets. The new jets will boast all-new first and business class suites and put the airline at par with rival ANA and its highly-regarded The Suite first class and The Room business class. Passengers traveling between Tokyo-Haneda and New York will be the first to sample the new suites during the airline’s Northern Winter schedule which will begin in November.

Executive Traveller | Related Air France B777-300/ER New Business Class And Premium Economy - Sam Chui



Meeting The Needs Of The Premium Leisure Traveler At The Airport

As the aviation industry adjusts to a changed world after Covid, the design of the business class experience needs to evolve to meet the needs of the business and premium leisure passengers. This segment brings airlines as much as three quarters of their profit, so getting it right is essential. The airport experience is critical here and yet, it often has the least premium feel. Airlines must redesign, update and fast-track services at airports to meet the needs of the premium passengers.

Runway Girl Network | Related Mastercard Airport Lounge at Budapest International Airport reopens with a fresh and new look - The Moodie Davitt Report



Finnair Scraps Inflight And Pre-Order Retail Sales

Finnair has confirmed the discontinuation of its inflight and pre-order retail service in the coming weeks. The inflight sales of retail products will end on February 28, while pre-orders are set to continue until April 18. During the final weeks of service the carrier is offering up to 40% off selected products.The pre-ordering of meals, and the purchasing of snacks and beverages inflight, however, are not affected by the move.

Business Traveller | Related Finnair modifies A350s to carry more customers and cargo - Inflight



Delta’s Free Wi-Fi, Sync Platform Point To A More Connected Future

Delta Air Lines has launched its free Wi-Fi service on 75% of its domestic aircraft. Full availability on international and regional aircraft is expected by the end of 2024. Travelers will need to create a free SkyMiles account to connect to the Wi-Fi and eventually to access the exclusive offerings on the Delta Sync platform. Delta Sync will be available through the touchscreens on Delta flights. Customers can stream movies, play crosswords and make restaurant reservations. Delta is also exploring opportunities in sports, retail and gaming.

Tech Xplore | Related Singapore Airlines unlocks unlimited free Wi-Fi in business class - Executive Traveller



SkyUp Airlines Launches New Airline Announcement Featuring Imagine Dragons

American band Imagine Dragons have recorded an airline greeting for SkyUp passengers. The announcement is a part of the airline’s partnership with the UNITED24 project, for which the band is the ambassador. UNITED24 project unites global opinion leaders in supporting Ukraine, and Imagine Dragons have helped support its projects and fundraisers. Imagine Dragons will also raffle two tickets for any of their upcoming concerts until the end of 2025. Everyone can partake in the draw until February 12, 2023, by making a donation via UNITED24.

Odessa-Journal | Related British Airways Testing New Safety Video Featuring Tennis Superstar Emma Raducanu - Paddle Your Own Kanoo




Today’s picture comes from @aviator_ita, showing a Vueling Airbus A320 at Barcelona Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Good evening and welcome on board @AlaskaAir flight AS1100, with delayed service from @flypdx to @flyLAXairport . On board N527AS after some last minute tail swaps, a 13 year old 737-800. This interior is definitely ready for the refurb that just kicked off on this fleet. #PaxEx

Jason Rabinowitz @AirlineFlyer


Association News


New innovations and the future of connectivity, how are you prepared and what's your organization doing to orchestrate “the next?” Join us at 2023 APEX TECH, 21 March – 23 March in Los Angeles, CA, and learn from and network with airlines and service providers. Registration is now open! Register before February 20th and benefit from a special early bird rate.


The Crystal Cabin Awards

The Crystal Cabin Awards is a highly sought after and renowned accolade for innovation in passenger experience and aircraft interiors. Submit your idea in the 2023 race by Wednesday, February 8th 2023. Show the world what the future of air travel will look like. Winners will be crowned during the Aircraft Interiors Expo on June 6th in Hamburg.


> Quote of the Day

“We can’t wait to welcome our customers back on board our flights from Shanghai and Beijing. We know they’ve been looking forward to reuniting with family and friends, coming to study in the UK and resuming business between China and the UK. We have an incredibly rich history of flying to mainland China, having connected the two countries for more than 40 years. We look forward to resuming these routes again.”

Noella Ferns, Head of Sales for the Asia-Pacific region for British Airways
Read the article


The next newsletter will be out on Monday.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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