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February 6, 2023



Today's Top Stories


Frontier Airlines Announces New Unlimited Summer Flight Pass

Frontier Airlines has announced an unlimited summer flight pass that costs $399. The all-you-can-fly plan allows customers to book an unlimited number of flights from May 2 to September 30. Although, there are a few catches. For instance, you shouldn’t bank on planning your flights ahead of time, you’ll need to book domestic flights the day before departure and international flights just 10 days before, and there are a few blackout periods each month when flights will not be eligible for the pass. All pass holders have to be US residents.  

CNN | Related Frontier Airlines To Begin 8 New Routes To Puerto Rico - Simple Flying



Lufthansa Ups The Sustainability Ante With Major SAF Purchase

Lufthansa has upped the sustainability ante this week through a major deal with VARO Energy for large amounts of Sustainable Aviation Fuel (SAF), that it aims to receive as early as 2026. The German carrier will help the supplier in the market ramp-up and use of SAF, with there expected to be 260,000 tons of fuel produced by VARO annually. At the moment, Lufthansa uses a 50% blend of SAF, which consists of biogenic residual materials such as cooking oil and kerosene. The Lufthansa Group aims to achieve a neutral CO₂ balance by 2050. 

Aviation Source News | Related Lufthansa Group and VARO Energy sign MoU in the field of Sustainable Aviation Fuels - Air & Cosmos International



Amsterdam Schiphol Passengers Could Be Charged $3 Suitcase Fee

An ongoing shortage of baggage handlers threatens Amsterdam Schiphol's removal of the passenger cap. Handling companies believe they need to offer higher salaries. Therefore, a suitcase charge in the range of €2 ($2.16) to €3 ($3.23) might be applied to passengers transiting through Schiphol. The fare would make it possible for airlines to increase their payments to handlers, thus enabling them to improve salaries. Higher salaries may attract more workforce, which is what the airport needs to avoid disruptions like last summer in the upcoming holiday season.  

Simple Flying | Related Amsterdam's Schiphol airport to end limits to passenger flow by March 26 - Reuters  



British Airways Gatwick Club Lounge Elevates Traditional Product

London Gatwick has always played second fiddle to Heathrow, with premium carriers like Virgin Atlantic and British Airways (BA) basing only a limited fleet. Despite being geared towards a leisure market, BA does maintain a large lounge complex in the South Terminal with almost all the trappings of its Heathrow equivalents. BA has a dedicated check in space located in a corner of the South Terminal. The Club Lounge aligns with BA’s Club Europe and Club World business class products. The lounge offers a premium self-service bar at all times, including wines, Prosecco, and top-quality spirits like Ciroc Vodka. BA also offers a “First” lounge, which caters to the most loyal frequent fliers.

Runway Girl Network | Related Airport Lounges Are Increasingly In Demand and Driving Revenue - TravelPulse



JetBlue Airlines Has Good News For Its Passengers

JetBlue's travel points can be earned by being a TrueBlue member when booking car rentals, hotel stays, and activities like theme park tickets. Points can be claimed up to 45 days after the travel is completed. While snacks and nonalcoholic beverages are free, the airline's lunch and dinner menu runs about $12 to $14 per item. JetBlue released a fresh new menu for inflight lunch and dinner options on Feb 1. Passengers will be able to earn more travel points by earning rewards beyond traveling through its booking platform Paisly.   

The Street | Related JetBlue Boasts 50 Percent Jump in TrueBlue Loyalty Enrollment in 2022 - Yahoo  



ITA Airways Signs Air & Rail Integration MoU

On February 3rd, ITA Airways and Ferrovie dello Stato Group (FS) signed a Memorandum of Understanding (MoU) to develop adequate air & rail services, setting on a path of commercial and operational growth based on the proposition of a multimodal mobility offer. Air & Rail intermodality will be beneficial for both the leisure and business mix of traffic by offering a convenient end-to-end travel experience and the development of common digital platforms.

Simple Flying | Related Ita-Lufthansa deal could close as soon as March - Business Travel News Europe  



Hong Kong To Give Away 500,000 Free Airline Tickets To Lure Tourists

Hong Kong’s government has announced plans to give away 500,000 free airline tickets as part of “Hello Hong Kong” initiative to revive its tourism industry. Tickets will be spread out among the city’s three airlines – flag carrier Cathay Pacific, HK Express and Hongkong Airlines. The 500,000 tickets cost the city about $254.8 million. Travelers keen to travel to Hong Kong can visit the World of Winners splash page starting March 1 to enter their names into the flight ticket lottery. The tickets will be allocated in three waves: from March 1 to people across Southeast Asia, from April 1 to people living in mainland China and from May 1 to residents in the rest of the world.

CNN | Related China to fully resume travel with Hong Kong, Macao on Feb 6 - CNA




Today’s picture comes from @bartlomiej_chalat, showing an Emirates Boeing 777

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

The ‘Pilot HUD’ mode on @airvistara moving map on the A321neo is brilliant. #PaxEx

Kushan Mitra @kushanmitra


Association News


New innovations and the future of connectivity, how are you prepared and what's your organization doing to orchestrate “the next?” Join us at 2023 APEX TECH, 21 March – 23 March in Los Angeles, CA, and learn from and network with airlines and service providers. Registration is now open! Register before February 20th and benefit from a special early bird rate.


The Crystal Cabin Awards

The Crystal Cabin Awards is a highly sought after and renowned accolade for innovation in passenger experience and aircraft interiors. Submit your idea in the 2023 race by Wednesday, February 8th 2023. Show the world what the future of air travel will look like. Winners will be crowned during the Aircraft Interiors Expo on June 6th in Hamburg.


> Quote of the Day

“Our ONE VARO Transformation strategy is centred on meeting the need of our customers to decarbonise as they progress in the Energy Transition while ensuring supply reliability. This MoU builds on our long-standing partnership with the Lufthansa Group, one of the world’s largest airline groups, and I am excited to be working with them to accelerate the development and use of sustainable aviation fuels – a key element of our biofuels strategic growth pillar.”

Dev Sanyal, CEO Varo Energy
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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