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February 9, 2021



Today's Top Stories


Buzz Grows Around COVID Testing for Domestic Passengers

On Sunday’s episode of Axios, an HBO documentary series, US Transportation Secretary Pete Buttigieg said the CDC is engaged in “an active conversation” as to whether domestic travelers should be required to present a negative COVID-19 test result before their flight. The ultimate decision will "be guided by data, by science, by medicine, and by the input of the people who are actually going to have to carry this out," he said. In a separate interview on Monday, the CDC said more testing at airports could help reduce the spread of the virus. Aviation industry groups have spoken against domestic testing: the US Travel Association called it "impractical," and Delta Air Lines CEO Ed Bastian said it would be a "logistical nightmare."

The Hill | Related US considers Covid-19 testing requirement for domestic air travel – CNN



SIA Defers Airbus and Boeing Jets Worth $3 Billion

Singapore Airlines Group (SIA) has revised its delivery schedules with both Airbus and Boeing to defer over $3 billion in capital expenditure between now and 2025. The carrier has also converted 14 Boeing 787-10s in its order book to 11 Boeing 777-9 aircraft to help meet the projected long-term needs of its fleet. As of today, SIA’s order book consists of 35 A320 family aircraft, 15 A350-900s, 31 Boeing 737-8s, 20 Boeing 787 family jets and 31 Boeing 777-9s. “The agreements with Airbus and Boeing are a key plank of our strategy to navigate the disruptions caused by the Covid-19 pandemic,” said Singapore Airlines’ CEO, Goh Choon Phong.

Singapore Airlines | Related Singapore Airlines Posts Q3 Net Loss – Asian Aviation



Sun Country Airlines to Go Public

Ultra-low-cost airline Sun Country filed its intent to offer shares with the US Securities and Exchange Commission yesterday, hoping to raise at least $100 million. The number of shares and their price were not specified. The airline operates leisure routes from its base in Minneapolis. In late 2019 it struck a deal with Amazon to operate cargo flights, which helped it remain in the black during the pandemic: The cargo business generated more than $17 million in revenue in the first nine months of 2020. The airline mentioned that a successful vaccine rollout and significant travel re-uptake are imperative to the company’s growth.

Skift | Related Sun Country to Launch AirFi’s New Wireless IFE System Variant – APEX Media



How to Build a Robust Business Case for IFC

As the head of Strategic Marketing for Collins Aerospace’s In-flight Connectivity (IFC) and Cabin Operations portfolios, Nicole Grainger has in-depth knowledge about what’s needed to quantify and validate the expected return on investment and payback period for IFC. “It’s about working with an airline to ensure their aircraft are really helping them to achieve their business objectives,” she told APEX Media. Connected cabins can deliver more than just in-flight Wi-Fi: increased operational efficiency, safety, crew connectivity and revenue opportunities are all within reach.

APEX Media | Related In the Hot Seat – APEX Media



Audible Audiobooks Take Flight With QuiverTree Partnership

QuiverTree Media announced a collaboration with Audible that it says will deliver value for airlines and the audiobook company. Passengers will enjoy having new content to explore, while Audible will have the opportunity to grow its subscriber base by offering travelers special incentives for signing up. QuiverTree struck deals with Iberia Express and Air Nostrum recently, delivering Spanish spoken word entertainment from Audible to those airlines.

QuiverTree Media | Related Take-off on a Reading Journey with American Airlines and Apple Books – American Airlines



Genetec to Oversee Security Upgrades at Changi

Changi Airport Group’s tender process for a security contract is complete, and Genetec emerged as the winner. The technology provider will install Security Center, its unified security platform, at the airport over the next three years. The platform will provide video surveillance across Changi’s terminals, but also operations and business intelligence solutions, which Giovanni Taccori, commercial lead for Transportation, APAC at Genetec noted can deliver deep business insights and improve the employee experience.

passenger terminal today | Related Ways of exchanging video surveillance data – Genetec



HMSHost Brews Fresh Agreement With Starbucks

Thanks to a new multi-year deal with Starbucks, HMSHost will further enhance the coffee experience at its existing base of nearly 400 stores across airports and travel plazas in North America. The restaurateur will integrate the Starbucks loyalty program and mobile ordering technology at each location, as well as introduce the coffee chain’s line of fresh food. “Our scale and expertise will define the future coffee experience and deliver innovations that facilitate speed of service and operational efficiency,” said HMSHost’s president and CEO, Steve Johnson.

businesswire | Related HMSHost Partners with the National Restaurant Association to Underscore Safety – HMSHost





"This was taken at Shiyan Wudangshan Airport (WDS) shortly after it was built."

This week, we’re featuring #AvGeekTreasures from Tiezheng Bu, a frequent flyer who documents his travels on YouTube under the name "Vicarious Voyager."

> Tweet of the Day

Did you know? The first Boeing 747 flight was 52 years ago today! Can you remember the first time you flew on a Boeing 747? What was your flight experience like? #Facts #DidYouKnow #InterestingFacts #Boeing747 #Flight #FlightExperience

DMD @DMD_Global


Association News

New APEX Media Q&A Series Puts Thought Leaders In the Hot Seat

The formula is simple, but the results are incredibly insightful: APEX Media has invited aviation thought leaders to share their opinions on the state of the industry, and partake in a Q&A to get to the heart of the matter in a series called In the Hot Seat. So far we've featured hot takes from Tobias Wessels of Rebound Travel Technology, Richard D’Cruze of JPA Design, Patrick Brannelly of Emirates and Nicole Grainger from Collins Aerospace. If you would like to participate in this series, e-mail your opinion statement to editor@apex.aero.


> Quote of the Day

"We are glad we could, together with our colleagues from IFSA, bring our contribution with this very comprehensive guidance which is publicly available.”

Fabio Gamba, ACA
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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