Apex Daily Experience
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February 14, 2024



Today's Top Stories


SAS Unveils Mystery Experience For EuroBonus Members

SAS has introduced a unique flight experience called "Destination Unknown" for EuroBonus members, with over 1,000 registrations within minutes of opening. On April 5, participants will gather at Copenhagen Airport for an undisclosed adventure, not knowing their destination until arrival. The mystery trip, scheduled for April 5-8, 2024, offers EuroBonus members an exciting journey, adding an element of surprise and exploration to their travel experience. All seats on the flight are reserved for SAS EuroBonus members and can only be purchased using EuroBonus points.

Breaking Travel News | Related SAS Launches 'Points Plane' With A Twist: You Have No Idea Where You're Going – Simple Flying 



Valour Explores How The Cloud Will Disrupt IFE Content Delivery

"The Future of In-Flight Entertainment Content" report by Valour Consultancy predicts a shift towards cloud-based content delivery in the in-flight entertainment (IFE) industry will alter traditional relationships among content service providers, content companies and airlines. Author Summer Staninski says the move will facilitate faster and direct content licensing, leading to subscription-based IFE models with regularly updated content. This approach could increase revenue for studios and airlines by enabling quicker content onboarding and the ability to advertize ancillaries using content-related promotions.

APEX | Related IFEC-driven ancillary revenue poised to reach $29b: Valour – Runway Girl



Qatar Airways, gategroup Launch Partnership To Enhance Inflight Dining

Qatar Airways has partnered with gategroup to elevate its inflight dining experience, focusing on passenger dining, healthy eating, and sustainability. This collaboration will leverage gategroup's expertise in menu design and culinary innovation, enriching Qatar Airways' service quality. The partnership includes establishing a culinary studio in Doha for menu innovation and prioritizing high-quality, nutritious ingredients, including locally sourced produce. This initiative aims to enhance Qatar Airways' brand, operational efficiency, and explore new revenue opportunities while supporting local businesses.

Zawya | Related Qatar Airways inks catering deal with gategroup – Business Traveller



Washington Dulles Becomes First Airport To Offer Global Entry Enrollment On Departure

Washington Dulles International Airport has become the first in the USA to offer Global Entry Enrollment on Departure, allowing conditionally approved applicants to complete their interviews before departing on international flights from February 12. This new option supplements existing methods, such as scheduling an interview at an Enrollment Center or completing Enrollment on Arrival at certain airports. Interviews are conducted daily between 12:00 pm and 8:00 pm at gate B41, requiring applicants to bring necessary documents and arrive early to ensure they don't miss their flights.

Passenger Terminal Today | Related Global Entry Enrollment On Departure Now Offered At Dulles International Airport – Simple Flying



Hawaiian Airlines Opens New Private Lounge In Honolulu

Hawaiian Airlines introduces a new Premium Airport Service at Honolulu's Daniel K. Inouye International Airport, offering travelers, regardless of their ticket class or loyalty status, the option to enjoy expedited services and exclusive lounge access for a fee. The service includes priority baggage handling, terminal escorts, private chauffeur services, and access to the newly opened Apartment 1929 lounge in Terminal 1, starting at $500 for two people. The lounge, named after Hawaiian's founding year, provides a secluded space with a comprehensive food and drink menu, including cocktails by the award-winning Bar Leather Apron, enhancing the airport experience for travelers willing to pay for convenience and luxury.

The Points Guy | Related Hawaiian Airlines debuts free inflight Wi-Fi from SpaceX's Starlink – CNBC



daa Unveils 20-Point Sustainability Plan

Airport operator daa has launched 20 environmental sustainability initiatives at Dublin and Cork Airports, aiming for net zero emissions by 2050. With over €400m investment, these initiatives position Dublin Airport as one of Europe's most environmentally friendly. Efforts include reducing Scope 1 and 2 emissions, collaborating to diminish Scope 3 emissions, converting airside vehicles to Hydrotreated Vegetable Oil for a 90% carbon reduction, exploring onsite solar power, electrifying ground fleets, and participating in taskforces to promote sustainable aviation fuels (SAF) and hydrogen.

Airports International | Related daa unveils 20-point plan to accelerate sustainability goals at Dublin and Cork airports – Passenger Terminal Today



Korean Air-Asiana Airlines Merger Gains European Commission Approval

The European Commission has conditionally approved Korean Air's merger with Asiana Airlines, addressing competition concerns on passenger and cargo services between South Korea and the European Economic Area (EEA), particularly for routes to Barcelona, Paris, Frankfurt, and Rome. To maintain market competitiveness, Korean Air committed to divesting Asiana's cargo freighter business and supporting T'Way airline's operation on the four overlapping routes by providing slots, traffic rights, and aircraft access. Korean Air will proceed with the merger once T’Way commences services from Seoul to the specified European cities.

Business Traveller | Related Korean Air's Acquisition of Asiana Gets Conditional Clearance from European Commission – Travel News Asia




Today's picture comes from @spotwithmelvin, showing a United Airlines Boeing 757-200 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

We're pleased to announce the addition of another keynote speaker at #APEXTECH. Patrick Brannelly, SVP of Retail, IFE, & Connectivity, @emirates , will be presenting "Emirates 4K Evolution and Beyond: Elevating Sky High Entertainment." Register ➡️ http://bit.ly/3yKIZkn #PaxEx

APEX @theAPEXassoc


Association News

Shop the Online APEX Merchandise Store

It’s almost Valentine’s Day. Share the love by surprising your colleagues and team with thoughtful gifts from the APEX Store. It's the perfect way to express your appreciation and support for our wonderful APEX community. Start spreading the love – Start Shopping today!


APEX TECH | 28-29 February 2024 | Los Angeles, CA, USA

Come embark on a journey to explore the latest advancements and innovations in the world of Inflight Connectivity, Media Content and Supply Chain, Data Capture and Intelligence, and Ancillary and Passenger Experience Use. Join us at 2024 APEX TECH, 28-29 February, in Los Angeles, CA, and learn from and network with airlines and service providers. Registration is now open!


Delta Air Lines’ Ekrem Dimbiloglu to join us at APEX TECH

We’re delighted Ekrem Dimbiloglu will be joining us at APEX TECH. He is Delta Air Lines’ Managing Director of Customer Experience. Find out more about Ekrem’s work on Delta SYNC in this insightful interview he did with NPR.


> Quote of the Day

“The prospect of embarking on an adventurous and mysterious journey with fellow enthusiasts, finding new connections and friendships along the way, is truly exciting. SAS equals trust and quality and promises our passengers an adventure that will bring their travel experience to a new level.”

Paul Verhagen, EVP & Chief Commercial Officer at SAS
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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