Apex Daily Experience
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February 22, 2023



Today's Top Stories


United Airlines And Five Partners Investing $100m To Back SAF

United Airlines and 5 partners are launching the United Airlines Ventures Sustainable Flight Fund to invest in technologies that expand the availability of sustainable aviation fuel (SAF). The fund will start with $100 million invested by United Airlines, Air Canada, Boeing, GE Aerospace, JPMorgan Chase and Honeywell. Partners will have access to environmental attributes arising from United’s supply of SAF. United will also allow customers to donate to the fund in exchange for 500 MileagePlus frequent flyer miles.

CNBC | Related United Rallies Businesses And Consumers With New, First-of-its-Kind $100+ Million Sustainable Flight Fund - United



Fiji Airways Introduces Fly Your Way For Economy Passengers

Fiji Airways has announced a program for economy passengers that allows them to choose what they want from their flights. Called ‘Fly Your Way with Fiji Airways’, the program is part of the carrier’s efforts to innovate and introduce products and services to meet evolving customer needs. Fly Your Way introduces an unbundled economy class fare concept, and has four product offerings: Lite, Value, Comfort and Plus. All economy fare types include meals, inflight entertainment and a carry-on bag of up to 7 kilograms.

Simple Flying | Related Fiji Airways Launches New Unbundled Economy Class Fares - Travelweek



Finnair Looks To Improve The Seamless Customer Experience

Finnair announced this month that it is ending its inflight retail service in response to changing customer shopping habits and to make the airline more sustainable. Customers can continue to buy pre-order meals onboard in the future. The airline is also looking to upgrade its seamless customer experience using digital solutions. Finnair also launched its elevated long-haul concept a year ago, and will now rolling it out across the whole long-haul fleet.

Future Travel Experience | Related Finnair Sees Brighter Future Behind The Clouds - AirInsight



How Changi Airport Crafts Its Family-Friendly Passenger Experience Installations

Changi Airport in Singapore and its retail and leisure complex Jewel Changi Airport have both dedicated significant amounts of time and money to their passenger experience offerings. From unveiling the world’s tallest indoor waterfall, the HSBC Rain Vortex, to being named the World’s Best Airport at the Skytrax World Airport Awards seven years in a row, Changi Airport Group (CAG) has worked to curate an appealing brand for prospective travelers. CAG aims to cater to all age groups with a variety of exciting installations and activities to create fond memories.

Passenger Terminal Today | Related Singapore Airlines And Changi Airport On The Way Back - Simple Flying



Brussels Airlines Launches Course To Help Passengers Overcome The Fear Of Flying

Brussels Airlines has introduced a special course for people who have a fear of flying. The Belgian airline announced last week that it is working with behavioral therapists from a psychological counseling company to develop the program. The course will use virtual reality technology to help people feel more comfortable flying on an airplane. The airline claims that most participants who complete the course could travel by plane without fear.

Simple Flying | Related Lufthansa Releases New Updated Travel App - AviationSource News



Seamless Air Alliance And GSMA Partner To Ease Inflight Internet Provisioning

Linking a cell phone plan to inflight internet service could get a little easier, thanks to a new partnership between the Seamless Air Alliance and the GSMA. The deal sits a level above the consumer/airline interaction. Instead, it focuses on enabling easier negotiation of contracts between airlines and mobile phone providers around the globe. Under the announced agreement, the Seamless Air Alliance and the GSMA will work together to develop contracts and request for proposal templates to assist with roaming proposals and negotiations, leveraging the GSMA’s decades of expertise.

PAXEX.Aero | Related Seamless Air Alliance And GSMA Announce A New Collaboration To Bring Roaming To The World’s Airlines - Business Wire



Qantas To Open All-New First Class Lounge In London

Qantas plans to open a dedicated first class lounge at London’s Heathrow Airport as the airline continues striding towards non-stop ‘Project Sunrise’ flights from Sydney and Melbourne. The posh preflight haven will be situated at a different part of Heathrow Terminal 3 to the current Qantas London Lounge. The all-new Qantas London First Lounge is expected to combine “sweeping views of the airfield” with a focus on wellbeing features and an unrivaled dining experience.” The lounge spearheads a $100-million investment in the airline’s lounge network.

Executive Traveller | Related Qantas Spends $70 Million On New Lounges In Hong Kong, Heathrow - Bloomberg




Today’s picture comes from @deltajulietphoto, showing a French bee Airbus A350 arriving at San Francisco International Airport (SFO).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

✈️ HAPPY Tuesday! Do you #BYOC ? I swear I invented this concept (been copied) - but the true HT goes to the infamous @QuietLion For those not in the know, the ultimate carry-out to bring on board your next flight. "Bring Your Own Caviar" Don't forget the MOP spoon!🥄 #PaxEx



Association News

APEX TECH 2023 – Early Bird Rates Extended to 28 February!

New innovations and the future of connectivity, how are you prepared and what's your organization doing to orchestrate “the next?” Join us at 2023 APEX TECH, 21 March – 23 March in Los Angeles, CA, and learn from and network with airlines and service providers. Early bird registration rates are available through 28 February. Don’t let the early bird rates fly by! Register now.


> Quote of the Day

“This fund is unique. It’s not about offsets or things that are just greenwashing. Instead, we’re creating a system that drives investment to build a new industry around sustainable aviation fuel, essentially from scratch.”

United Airlines CEO Scott Kirby
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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