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March 4, 2021



Today's Top Stories


Lufthansa Group, Etihad Airways Transformed by Lower Revenues

Airlines saw revenues plummet in 2020 and are now speeding up recovery initiatives that will future-proof their long-term business models. Lufthansa Group, for instance, said that 2021 would be “a year of re-dimensioning and modernization” following an $8-billion loss last year and a 62% decrease in revenue. It will phase out older aircraft such as the Airbus A380 and the Boeing 747-400, as well as only deploying up to 70% of its 2019 capacity in the short-term. Meanwhile, Etihad Airways reported a $1.7-billion loss for 2020 and said it is speeding up transformation plans put into place in 2017 to become a “leaner and more agile business.”

aerotime | Related Etihad accelerates transformation after US $1.7bn loss – BTN Europe



A4A Makes Case for More US Government Aid

On Tuesday, Airlines for America (A4A) president and CEO Nick Calio appeared before the House Transportation and Infrastructure’s aviation subcommittee to illustrate the state of the industry and ask for a fresh round of government assistance. “We are still struggling and in dire straits,” he said, adding that tens of thousands of aviation workers may be furloughed on April 1 when current benefits expire. There is a stimulus package awaiting Senate approval that would provide $14 billion in airline payroll assistance until September, along with $8 billion for airlines and concessionaires and $1 billion for airline contractors.

reuters | Related USDOT: Which aviation policies will (and should) Secretary Buttigieg pursue? – CAPA



Air Baltic, Gulf Air Bring IATA Travel Pass Onboard

Now launching trials of IATA’s Travel Pass are Air Baltic, on its Riga–Amsterdam and Riga–Oslo routes, and Gulf Air on select routes to and from Bahrain. Tālis Linkaits, Minister of Transport of the Republic of Latvia, praised the simplicity of the app, saying it would “help both governments in verifying authenticity of test results as well as laboratories to issue certificates that will be recognized.” Captain Waleed Abdulhameed AlAlawi, Gulf Air’s Acting CEO, said IATA’s Travel Pass reassures customers “that their verified travel credential is based on the latest COVID-19 information, strict data privacy regulations and entry rules for their destination.”

air baltic | Related Gulf Air To Trial Iata Travel Pass – Gulf Air



Why Amazon Could be Poised to Dominate the Airport Retail Space

In this instalment of APEX Media’s Op-Ed series, Expert Opinions, former publisher at Airport Experience News Ramon Lo shares his views on how consumer behavior has changed as a result of COVID-19 and how a company like Amazon is well-positioned to overhaul airport retail in a post-pandemic world. “Contactless, autonomous … experiences have been in airport development queues for a long time, they just needed a shot of adrenaline,” Lo said. “Many do not want to be first, but the industry knows that the permanency of pandemic behaviors … will result in having to meet the needs of a new kind of traveler.”

APEX Media | Related Expert Opinions – APEX Media



AA Showcasing Female-Driven Films This Month

To celebrate Women’s History Month, American Airlines (AA) curated 20 films centered around women on an in-flight entertainment (IFE) channel called “Women in Film.” Among the titles are Hidden Figures, Little Women and Mulan. The airline works with staff members that represent different backgrounds, cultures and experiences to showcase movies that celebrate diversity across its IFE offering. AA’s in-flight entertainment library, which consists of nearly 600 films and TV shows, is free for passengers to access via smartphone, tablet or laptop.

American Airlines | Related Delta celebrates Black History Month, brings hit new entertainment onboard – Delta Air Lines



Mesa Air Group Ready to Spread Wings in Europe

The regional jet operator for American and United airlines is looking to replicate its business model in Europe. Phoenix-based Mesa Air Group entered a joint venture agreement with London-based consultancy Gramercy Associates, led by former Tiger Airways CEO Tony Davis, with the goal of applying for an air operator’s certificate on the continent. Intense competition between budget airlines and a litany of rail alternatives have muted the regional airline market in Europe, but that may change should demand remain depressed and airlines need smaller aircraft moving forward.

travel weekly | Related United to Work with Archer Aviation to Accelerate Production of Advanced, Short-Haul Electric Aircraft – United Airlines



Malaysia Airlines Sells Premium Amenities Online

Amenities that were previously only available for Malaysia Airlines' Business Suite and business-class passengers are now on sale to the public via the carrier’s e-commerce store, Temptations. Items include a limited-edition Business Suite pyjama set, a leather amenity kit complete with lip balm and body lotion by Payot, and a two-tone business-class duvet. Prices range from $25 to $30. “We hope that by making these signature items available, our customers can reminisce their happy memories of flying with us as we look forward to welcoming them onboard,” said the airline’s group chief marketing and customer experience officer, Lau Yin May.

malaysia airlines | Related gategroup launches online beauty & accessories concept Shopamore in Sweden – Moodie Davitt Report





Illustrator Daniel Gonzáles demonstrated to 2018 APEX EXPO participants that there's more to Boston than meets the eye.

As we await the return of in-person events like APEX/IFSA EXPO, this week we're showcasing the one-of-a-kind maps designed to help APEX event attendees make the most of their stay in a foreign city.

> Tweet of the Day

4 days and 42 flight hours from the top of the world to the bottom, and home again. Last week an Icelandair polar express covered the globe to pick up some scientists and take them home to Norway from their Antarctic base. Ice is, after all, part of our DNA.

Icelandair @Icelandair


Association News

Have An Opinion on a Hot-Button Aviation Topic? Submit an Op-Ed!

APEX Media is accepting op-eds as part of a new series called Expert Opinions aimed at spotlighting informed views on current industry trends. If you would like to participate, email editor@apex.aero with your idea.


> Quote of the Day

“ATPCO’s Routehappy Content is key to Serko’s ability to help customers travel safer and smarter"

Darrin Grafton, Serko
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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