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March 9, 2021



Today's Top Stories


SpaceX Eyes Mobility Market, Continues Launching Satellites

This evening, SpaceX is launching 60 Starlink satellites into space from Cape Canaveral aboard a Falcon 9 rocket as it moves closer to launching full commercial service. Last Friday, the company filed a request with the FCC for approval to deploy end-user stations, which it refers to as Earth Stations in Motion (ESIMs), on ships and aircraft. While “electrically identical” to the terminals authorized for fixed consumers, SpaceX said the Starlink terminals designed for mobility have “mountings that allow them to be installed on vehicles, vessels and aircraft,” and will communicate with Starlink satellites visible above an elevation of 25 degrees in the sky.

spaceflight now | Related SpaceX takes aim at satellite mobility operators with Starlink expansion – Space News



New Zealand Tourist Levy Idea Gains Momentum

Air New Zealand’s chief environmental advisor, Sir Jonathon Porritt, is not hoping for a return to pre-COVID levels of tourism in the country. “If a higher price for the privilege of flying to New Zealand puts some people off, good,” he said. His comments come after a member of parliament floated the idea of a departure tax to offset the environmental cost of flying. While international visitors contribute around $12 billion annually to the economy, the government has sounded alarm bells relating to overcrowding and its impact on the environment and landscape.

the guardian | Related Hike The Cost Of Getting To NZ, Says Air NZ Adviser – Newsroom



InflightFlix to Provide Destination Videos for Emirates

Emirates passengers can look forward to new video guides showcasing their destination thanks to the airline’s new partnership with InflightFlix. The content studio will produce eight films in total that highlight Dubai and six UK destinations including London, Manchester, Birmingham, Newcastle, Glasgow and Edinburgh. Tourist providers in these cities can contact InflightFlix to obtain more information on being featured in the video guide. The Dubai video is slated for release by the end of summer on Emirates’ Ice in-flight entertainment system.

medium | Related Viasat & InflightFlix to Stream Video Destination Guides – APEX Media



Distancing Devices Create Buzz at YYZ

Frontline airport staff at Toronto Pearson International Airport (YYZ) have been given COVID safety alert devices designed to be worn on their person. They vibrate and flash upon sensing that employees are less than 6.5 feet apart from each other. The devices also record contact logs to assist with workplace tracing in the event of a positive COVID-19 diagnosis. The Greater Toronto Airports Authority has deployed 1,000 devices in total as part of its Toronto Pearson Healthy Airport program.

passenger terminal today | Related Healthy Airport  – Pearson Airport



PIT’s xBridge Is Exploring AI-Powered Cleaning

Students from Carnegie Mellon University are on a mission to make restroom cleaning and maintenance at Pittsburgh International Airport (PIT) more efficient using artificial intelligence (AI) and sensors. They will work with the resources provided by the airport’s xBridge innovation center to create a system that takes into account flight schedules and restroom occupancy. The system will also integrate sensors to measure real-time levels of soap and garbage in waste bins in order to devise a cleaning plan for the limited staff at the airport. Many students wanted to work with PIT because they were keen on using AI for public good.

bluesky pit | Related PIT Solidifies Reputation as Center of Innovation – APEX Media



Embraer Issues Guidance on Interiors Sanitization

Brazilian airframer Embraer has released guidance on cockpit sanitization using UV-C lights, as well as antibacterial coating systems for the cabin called MicroShield360 and Bacoban that continuously inhibit the growth of microorganisms, viruses and bacteria. The guidance applies to the EMB120 Brasilia and ERJ 145 as well as the E-Jets and E-Jets E2 families of commercial aircraft. Embraer also authored a service bulletin that allows ERJ 145 operators to add HEPA filters into the cabin.




Kuehne+Nagel Inks Three Million Gallon SAF Deal with AA

American Airlines (AA) will allocate a portion of the carbon reduction benefit it generates through its use of sustainable aviation fuel (SAF) to one of its biggest cargo customers, logistics company Kuehne+Nagel. The deal covers three million gallons of fuel, representing a reduction of nearly 26,000 metric tons of CO2 over three years. Kuehne+Nagel customers can now power their products with SAF solutions to reduce their air freight emissions. The SAF American uses is produced from waste fats and reduces the life cycle of CO2 emissions by 75% compared to traditional jet fuel.

american airlines | Related American Airlines and Deloitte Pioneer Market-Based Solution to Reduce Carbon Emissions from Air Travel – American Airlines





lllustrator Katie Carey's delicious artwork perfectly complemented Jordan Yerman's article on snackable content, “Video Bites.”

This week, we're celebrating female illustrators that have contributed to #APEXExperienceMag over the years.

> Tweet of the Day

Proud to be voted best airline in the world by @eDreams, one of Europe’s largest online travel agent after feedback from 61,000 of their customers across 667 airlines.

Qatar Airways @qatarairways


> Quote of the Day

"Keeping ourselves safe ... is the most basic of requirements while we travel; we should not have to sacrifice enjoyment during the process."

Geoffrey Ax, Populous
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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