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March 16, 2021



Today's Top Stories


Former Norwegian Execs Announce New Airline

A trio of executives with ties to Norwegian Air are launching a new airline that will pick up where the former left off in January: Norse Atlantic Airways will lease nine Boeing 787 Dreamliners and operate low-cost transatlantic flights, linking Oslo to profitable destinations like New York, Los Angeles and Miami. The venture’s majority stakeholder and CEO is shipping magnate Bjorn Tore Larsen, whose company OSM Aviation provided flight crews for Norwegian. Joining him are Bjorn Kjos, founder of Norwegian; and former Norwegian chairperson, Bjorn Kise. Norwegian is currently operating under bankruptcy protection.

bloomberg | Related Ex-Norwegian CEO to once again try low-cost long-haul model with a new startup – Aerotime



Travel Numbers on the Rise in US

Traveler throughput at US airports has been in excess of 1.2 million per day for the past five consecutive days. Friday was the busiest, with 1.35-million travelers taking to the skies. One year ago, that number stood at 1.79 million, and capacity before the pandemic stood at 2.5 million. Over 100-million doses of the COVID-19 vaccine have been administered in the nation thus far. The CDC is advising citizens to embark on essential travel only, get tested for the virus less than three days before a trip, wear a mask and avoid crowds.

npr | Related TSA checkpoint travel numbers ­– TSA



ABC Commercial’s Comedy Content Fits Airline Need for Uplifting IFE

In this edition of content-focused Q&A series Quick Takes, Isabella Del Grande, who manages Transport Sales at ABC Commercial, shares that she’s excited about airlines gaining access to its “binge-able new comedy Aftertaste … currently doing fabulously on the festival circuit.” Del Grande also highlights Fisk, a female-led comedy airing this week, which she believes will be “a great companion piece to Aftertaste.” Del Grande highlights the need for “positive programming” to welcome travelers back to the skies.

APEX Media | Related Quick takes: Andrew Fitzpatrick, Monster Entertainment – APEX Media



NASA Investigates Noise-Reducing Wing Design

According to its research, NASA indicates that aircraft wing slats are responsible for a significant amount of noise during takeoff and landing. To curb this, the association developed and tested a new design for leading-edge wing slats in a wind tunnel at the Langley Research Center in Virginia. NASA’s goal is to develop the technology, which uses shape-memory alloys, and ready it for industry adoption. Because landing fees at many airports are tied to the noise generated by aircraft, mitigating noise emission comes with financial benefits, according to primary project investigator, David Lockard.

NASA | Related NASA Langley Interns Share What Black History Month Means to Them – NASA



Teledyne Cabin Air Sensor Certified by FAA

In what it’s calling the first FAA-certified product of its type, Teledyne Controls’ Aircraft Cabin Environment Sensor (ACES) is now approved to automatically monitor and measure air quality in the cabin and flight deck on Boeing 737s. ACES keeps tabs on 13 environmental parameters, including data on airborne particulates from 0.3 to 10 microns in size, carbon dioxide, carbon monoxide, ozone, volatile organic compounds and more. Airlines can retrieve data recorded on each flight to quickly diagnose issues. “The need for accurate and comprehensive air quality data on aircraft has been recognized for decades,” said George Bobb, president at Teledyne Controls.

businesswire | Related The New Standards and Sensors Set to Improve Cabin Air Quality – APEX Media



SpiceJet Offers Hotel Discounts via IFE

Besides viewing in-flight entertainment and ordering meals through SpiceJet’s IFE system, SpiceScreen, travelers can now book a stay at one of 55 Fern hotels and resorts thanks to a new collaboration. As part of the offer, travelers will receive a 20% discount on room rates and food, as well as complimentary room upgrades and late check-out. The promotion will run for the next three months across 320 SpiceJet flights.

travel trends today | Related VuLiv's Smartphone-Based IFE System Powers SpiceJet's Revamped Offering – APEX Media



Centralized Operations Management Platform Deployed at LAX, ORD

Unibail-Rodamco-Westfield (URW), which manages the commercial programs at Los Angeles International (LAX) and Chicago O’Hare International (ORD) airports, will roll out Mallcomm’s platform for centralized, real-time communications, operations management and tenant engagement at both locations. Mallcomm’s platform enables management to issue digital checklists to selected teams or retailers via their mobile devices, with a digital signature required on completion. As well as saving time, this digital process improves traceability and operational maintenance standards.

ein presswire | Related SITA to recruit 55 software engineers in Ireland as it ramps up development of its airport portfolio – Travel Daily News





"Fairytale castle in the snow." Captured at Kasteel de Haar by @nick_skeyes (via Instagram).

This week, we're featuring some of first officer Nick de Jonge's massively popular photos of Holland, his home country!

> Tweet of the Day

So touching and inspiring to see @VirginAtlantic name two new planes after two incredible women – #EmmelinePankhurst as founder of the Suffragette movement, and my amazing granny Eve Branson. #VirginFamily #TuesdayThoughts

Holly Branson @HollyBranson


Association News

Have You Applied for the IFSA Foundation Scholarship?

The International Flight Services Association (IFSA) Foundation’s 2021 scholarship application cycle is now open! The IFSA Foundation is the philanthropic arm of IFSA. As we move ahead in these unprecedented times, we remain committed to supporting IFSA and APEX members, their families, and students pursuing a career in our industry by awarding educational scholarships. The IFSA Foundation is a 501(c)(3) non-profit organization. To learn more about the IFSA Foundation click here.


> Quote of the Day

“On seats with headrests and the different mechanisms involved, there is not always a single solution; we like to provide alternatives.”

Adrian Berry, Factorydesign
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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