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March 21, 2023



Today's Top Stories


APEX TECH 2023 Begins Today In Los Angeles

In an exclusive interview, Dr Joe Leader, CEO of APEX/IFSA shares that this week’s APEX TECH 2023 focuses on the in-flight technological convergence centered around airline passengers. He believes we have finally arrived at the long-promised nirvana where customer experience, connectivity, in-flight entertainment, and increased revenue aligned. Apart from other sessions, Dr Leader highlights two airline keynotes to look out for: On day one by Air China Vice President & General Manager, Dr. Zhihang Chi; and on day two by JetBlue Director of Product, Mariya Stoyanova. Stay tuned for daily updates.

APEX Media | Related APEX TECH To Tackle Pressing PaxEx Questions As IFE And IFC Lines Blur - Runway Girl Network



LIFT Aircraft Completes First Piloted Flight with HEXA

LIFT Aircraft has conducted the first-ever piloted eVTOL demonstration flights in Japan using its HEXA aircraft. The flights were performed in collaboration with Marubeni Corporation, LIFT Aircraft’s partner for the development and advancement of Japan’s eVTOL market, as well as with the participation of GMO Internet Group. The demonstration flights were chosen for the Osaka Prefectural Government’s FY2022 Subsidy for Urban Business Creation Flying Car Projects and as a Candidate Demonstrator for Expo 2025, the Japan Association’s project for the 2025 World Exposition.

Drone Life | Related Industry Research Forecasts First eVTOL Routes And Use Cases - Simple Flying



APEX TECH 2023: Meet Incoming APEX TECH Chair Jonas von Kruechten

Jonas von Kruechten is the Head of Strategy and Business Development at AERQ. Aside from leading the foundation of AERQ for Lufthansa Technik, von Kruechten previously worked at Lufthansa Technik doing business development for IFE/CMS systems for business jets. He believes APEX TECH can play an increasing role in looking at technology more holistically by adding more discussions around use cases, customer benefits and/or pains solved. As a result, it can also increase the relevance of the conversation for airlines and other stakeholders from aviation or adjacent industries.

APEX Media | Related AERQ Works To Onboard New Apps As It Readies AERENA For Primetime - Runway Girl Network



APEX TECH Preview: New Innovations In IFEC

Wrapping up day one of the APEX TECH in Los Angeles today, longtime WAEA (now APEX) Technology Committee member Rich Salter will chat with the three finalists in the Best Inflight Connectivity Innovation category at this year’s APEX Awards. After a few minutes of presentations, where each of the experts will highlight their technologies, a discussion will follow about what the future holds – where are these three technologies of WiFi, multi-modem satellite terminals, and low-cost antennas going in the near future?

APEX Media | Related Seeing Gold: Where To Catch This Year’s Crop Of Oscar Nominated Films Inflight - APEX



APEX TECH Preview: Driving Personalization, Ancillary Revenue, And Brand Reinforcement

Industry veteran Peter Lemme has been working in commercial aviation for 42 years, dealing with standards, avionics engineering and certification of automatic flight controls, satellite communications, safety and non-safety data link, data recording, and inflight connectivity (IFC). He believes airlines have had limited success with monetizing advertising and third-party promotions in a meaningful way. Lemme will be moderating this afternoon’s panel discussion “Driving Personalization, Ancillary Revenue, and Brand Reinforcement”, featuring Mark Cheyney of IAG loyalty; Simon Vaughan, chief commercial officer with GlobalReach; and Edward Kyte of Inmarsat.

APEX Media | Related InterLnkd: Airlines Shouldn’t Have To Compromise On Ancillary Revenues - Travel Daily Media



Japanese Meal In United Airlines Business Class

United Airlines plans to reintroduce Japanese meals onboard for the first time since the pandemic began in March 2020. In the past, Japanese meals were available onboard on flights to and from Japan or could be pre-ordered. The meal begins with an appetizer similar to a traditional bento box with an assortment of items like Zensai, Sakizuku, and Kobachi. The main course is either a fish or pork-based dish and dessert options include ice cream sundae, cheese plate, and cake.

Live and Let’s Fly | Related Catering Improvements Move Forward On United Airlines - Live and Let's Fly



Turkish Airlines Debuts New Lounge At JFK

Turkish Airlines has opened its new lounge in New York at Terminal 1 of John F. Kennedy International Airport. The lounge encompasses Turkish inspiration, on par with the airline’s comfort, hospitality, and design. With an area of nearly 4,600 sq feet, it can accommodate up to 140 guests. The lounge is available for business class passengers and all Elite and Elite plus members of Turkish Airlines’ frequent flyer program. Star Alliance members’ first, business class, and Gold card holders flying on any member airline can also access the lounge.

Simple Flying | Related You Can Now Pay To Access Star Alliance’s Amsterdam Airport Lounge - Simple Flying




Today’s picture comes from @saarspotter, showing a Jet2 Boeing 737 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Ride of the now: United’s excellent Polaris product aboard the 777-200. Next stop Los Angeles for @theAPEXassoc TECH conference! #paxex #avgeek #polaris #runwaygirlnetwork

Mary Bernadette Kirby @MaryBKirby


Association News

APEX Content Market

As the only global industry event focused on connecting in-flight entertainment content buyers with worldwide content distributors, APEX Content Market is your chance to browse the dynamic show floor to get ahead on planning your in-flight content for the upcoming year. Join us at this year’s event, 26-27 April in Istanbul, Turkey. Register now.


> Quote of the Day

“Since we’re more than double the attendance of APEX TECH 2022, more than anything, I just cannot wait to see everyone. The biggest advancements occur from the engagement of our members working together towards a more advanced future.”

Dr Joe Leader, CEO, APEX/IFSA
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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