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March 21, 2024



Today's Top Stories


JAL Announces Order For 42 Aircraft From Airbus & Boeing

Japan Airlines (JAL) has announced an order for 42 planes from Airbus and Boeing, marking Airbus' first deal with the long-time Boeing customer for single-aisle jets. The order includes 21 Airbus A350-900s, 10 Boeing 787 Dreamliners, and 11 A321neos, with delivery expected between 2025 and 2033. The total catalog price for the order is approximately $12.39 billion. The landmark purchase reflects the high demand for higher-efficiency jets as international travel recovers from the COVID-19 pandemic and supply chain issues persist.

Reuters | Related JAL plans to buy 42 planes with catalogue price of $12.4 bln – Nasdaq



Korean Air Signs $13.7 Billion Order For 33 A350 Aircraft

Korean Air has signed an order for 33 new Airbus A350 family widebody aircraft, valued at $13.7 billion. The order comprises 27 A350-1000s and 6 A350-900s, which will renew and supplement the airline's existing fleet. The A350-1000s will form the backbone of Korean Air's long-haul operations, while the A350-900s will primarily serve the Seoul to New York-JFK route. The deal is part of the airline's broader fleet renewal plan that also includes 50 Airbus A321neos, 10 Boeing 787-9s, 20 Boeing 787-10s, and 30 Boeing 737-8s.

AeroTime | Related Korean Air snubs embattled Boeing—its top aircraft supplier—as it inks $14 billion deal with Airbus – Fortune Asia



Alaska Airlines Launches Monthly Subscription Offering Wi-Fi & Early Sale Access

Alaska Airlines has launched a new monthly subscription service called Alaska Access, costing $5 per month. Subscribers will receive a monthly one-time use voucher code for inflight Wi-Fi worth $8, access to sale fares the night before public release, and the ability to personalize their fare page to view some of the lowest fares to over 500 global destinations. Alaska Airlines joined the oneworld alliance in 2021 and has announced a $2.5 billion investment to improve the lobby experience for customers at its hub and focus airports.

Business Traveller | Related Alaska Airlines Launches $5 Monthly Subscription – One Mile at a Time



Discover Airlines A320 Ready To Take Flight With AERQ Open IT Platform

AERQ, a joint venture between LG Electronics and Lufthansa Technik, has launched its 'AERENA Inseat System' on an Airbus A320 operated by German leisure carrier Discover Airlines. The system features 14" 4K screens integrated into Geven Essenza slimline seats and has been EASA type certified. AERQ's approach focuses on developing AERENA, an open IT platform that empowers airlines to control and customize their digital cabin experience. The implementation was realized through a collaboration between AERQ, Discover Airlines, and Lufthansa Group Innovation Runway.

Runway Girl Network | Related How AERQ and Geven integrated IFE into slimline seats for Discover – Runway Girl Network



Delta Air Lines Unveils New Uniform Prototypes

Delta Air Lines has unveiled prototypes of new uniforms for its employees after more than a year-and-a-half of design work in collaboration with GPS Apparel by Gap Inc. The uniforms feature navy blues, rich burgundy, bright red, and white accents, along with subtle incorporations of Delta's iconic widget logo. Wear testing will begin in the fall, and it will be years before the final product is available and distributed to all staff. The new uniforms aim to reflect and celebrate Delta's brand and heritage.

Simple Flying | Related Delta employees preview new uniform prototype – Delta Air Lines



Farnborough Airport & BMW Begin Electric Vehicle Partnership

Farnborough Airport, a UK business aviation airport, has partnered with BMW to use the company's electric i7 vehicles as part of a four-week showcase for its guests. Three i7 vehicles will be temporarily added to the airport's fleet of electric vehicles used to chauffeur guests to and from aircraft. The collaboration reflects Farnborough's dedication to providing a unique guest experience and highlights its commitment to innovation and sustainability. BMW looks forward to receiving feedback from Farnborough passengers about the i7 during the showcase.

Airport Technology | Related Farnborough partners with BMW UK – Airports International



JetBlue Cancels Unprofitable Routes, Shakes Up Network

JetBlue has announced plans to significantly change its route network, including canceling several routes and pulling out of some markets altogether. As of June 13, 2024, JetBlue will withdraw from Bogota, Kansas City, Lima, and Quito airports due to unprofitability. The airline will also greatly reduce its presence at Los Angeles (LAX), ending service to eight destinations and reducing daily flights from 34 to 24. JetBlue blames the reductions in Los Angeles on the failed takeover of Spirit, claiming it had hoped to better compete there as a larger airline.

One Mile At A Time | Related JetBlue cutting flights to some big cities for more profitable routes – KTVQ




Today's picture comes from @motomi_texas, showing an American Airlines B777 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

The dining options on todays @TurkishAirlines flight #TK1977 from Istanbul to Dublin. I opted for the fillet of swordfish Needless to say my posts are using the complimentary on board #WiFi #AirlineFood #paxex

Michael Kelly @GDC @Michaelkelly707


Association News

Shop the Online APEX Merchandise Store

Surprise your colleagues and team with thoughtful gifts from the APEX Store. It's the perfect way to express your appreciation and support for our wonderful APEX community. Start Shopping today!


APEX Content Market | 26-27 March 2024 | Lisbon

APEX Content Market provides an intimate and productive setting for all airline content needs, including the best in TV, movies, games, GUIs, apps and audio! As the only global industry event focused on connecting in-flight entertainment content buyers with worldwide content distributors, APEX Content Market is your chance to browse the dynamic show floor to get ahead on planning your in-flight content for the upcoming year. Registration is now open!


> Quote of the Day

"We know time is valuable for our guests who are busy balancing a lot in their lives and we kept that in mind when we developed Alaska Access. Alaska Access is part of our commitment to make travel more affordable and convenient for everyone – whether planning for your dream vacation or returning home from college."

Shane Jones, VP Business Development, Alaska Airlines
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The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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